Product manager, how much time you use to think

Recently I was thinking of making a product when the product manager how much time to think? Combined with its own understanding of other product managers, different stages of the product manager will have different requirements, but really for http://www.aliyun.com/zixun/aggregation/8439.html "> product thinking in the end how many?

Looking at the recent hot buy site, the success of the groupon, the successful imitation of the United States, and then to buy sites around, this is the success of product manager or a successful innovation? Or imitation of the success. How many new product issues are considered by the product manager at the same time that they are successfully mimicked? For "plagiarism" do not make the evaluation, happy network war Xianjian Internet products manager to think of many problems, is the product manager the same idea or just "plagiarism"?

I very much agree with Su Jie as product manager is divided into -1 to 3 years as a stage. This period of time is the process of accumulation and learning, and the process is also the process of thinking time of the most abundant products. Taobao refers to the product manager as a PD rather than a PM, more at this stage (personal understanding). People at this stage have their own ideas, but not enough to do the product core planning or product strategic planning. And when the threshold of more than 3 years, more is in product strategy long-term planning and product core rehearsal, this is the real product manager, they grasp the product's core functions and product strategic planning will not have too much time To think, they will have their own experience, knowledge and more mature way of thinking, coupled with understanding of the market and product awareness to lead the new product, as well as grasp of the user's psychology has been a deeper level of improvement, know how Grasp user psychology, perhaps thinking time will be significantly reduced.

Factors Affecting Product Manager Thinking Time:

1, experience. The terrible experience is that it will "obliterate" your innovation. The benefit of the experience is that it allows you to get started faster, and that you have done enough to justify this double-edged sword. Defiance is not the ultimate guide to the product.
2, insight. In fact, I always like to see foreign websites, because their website with a rhyme, rhyme is their theme of expression of ideas, but also this site to face the mainstream user groups an idea, there is a mood, will pass The website is expressed, which may also be lacking in China's Internet.
3, people. The horrible thing about people is that everyone has their own idea. BOSS an idea, the market an idea, an idea of ​​technology ... When you receive so many opinions, do you still have enough perseverance to adhere to their own product ideas?
4, the market. This concept is too large, as the market-oriented products in today's market, grasp of the market, as well as changes in market discipline and investigation will require product managers to spend more time thinking. To make a product that meets the needs of the market is a successful product.
5, technology. In fact, thinking time is often considered technology. Product manager and technology are talking about a pair of enemies, many times the product manager into thinking technology products into a circle of things, in fact, I do not want product managers will understand the development, I would rather do addition subtraction.
6,3Q (IQ, EQ, AQ (Adversity ability)). Indecision is not a character that a product manager should have. Do not need your high IQ, but do not low EQ, also need you to have AQ, product manager is often a dictator, because you have enough reason to dominate the product, thinking time to a minimum.
7, competitors. Biggest market will never be the protagonist and supporting roles, there is a good competitor for product development outweigh the disadvantages, research opponents, to find a breakthrough This is the product manager reflects the value of the competition, the opponent is not only there is only one, how to A breakthrough, with the shortest possible time to find the core functionality of the product, which requires product managers think. Never try to swallow an opponent, take a step back, maybe you have more to discover.
8, academic + professional. I have been reluctant to regard academic qualifications as a factor in the product manager's time. Read too many people with low academic qualifications. It is undeniable that university education has some connected factors for the logical thinking of the product as a whole as well as its academic qualifications and major. University churches are just ways of learning and thinking about problems. They also let the students see what they learned during college and how they should accomplish them. See is the way to think about the problem and methods.
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Demand is the goal, function is to achieve means. Clear the relationship between needs and functions, identify the needs of the product, which is one of the product manager's job, refining demand, find the core needs, tap the product highlights, which is the basic product manager needs, but also the product manager spent the most Time to think about the place. How to find core needs faster and more directly is one of the core capabilities of product managers.

Product manager in the end how much time should be paid in product thinking? There may be no time for you to think about it. Different enterprises have different requirements for product managers. Now products are also divided into several categories, including planned product managers, demand product managers, design product managers and market product managers.

Planned product manager: only responsible for the planning of pre-product, and then put the planning to the needs of the department comb, finish! This type of product manager has a great ability to express, whether in language or text. However, because they can not participate in the design of the product core, they often become the spokesman for BOSS. Planned product managers are key to getting the most out of time and spending more time developing long-term planning. Normative product managers spend more time designing product strategies.

Requirements-based product manager: more responsible for the collection and processing needs of all aspects, and from the design and development of the corner will demand into documents, finished! The coordination of such product managers is very strong, often can become the hub of product communication. However, because there is no in-depth product and business aspects of the market, so the weight of the demand arrangement will be very hesitant and painful, often become the culprit. Demand-type product managers think time in the four product lines at least, more time spent on communication and coordination.

Design Product Manager: More responsible for the visual design of products, such as product demo, interactive design and even UI design, etc., finished! Such product managers are good at grasping the details, but also active thinking. However, often too much attention to detail and perfection has led to many ideas being suppressed by strong business and marketing teams, many of which are unrealizable, painful and frustrating. Design product manager to consider the most, for the details of considerations, product style considerations ... Design product manager spent time and detail on the interaction.

Market-based product manager: Mainly responsible for product operation in a market environment, bear a large number of market indicators. Such product managers have a strong market sense of smell, and the market is rich in resources, the product delivered to their care line. However, since such product managers seldom participate in product design and planning in the early days, their product ideas, selling points and product intentions may deviate, and there will be situations with interests first, which will affect the long-term development of the products. If such product managers control ability is not strong, it is easy to frequent product adjustment direction, eventually being merged by other businesses or by the company shelved. Market-based product manager more consideration is that product development and development, will spend more time on the market product mining.

In fact, hope that product managers can be based on their own circumstances and in different environments, to do for their own product manager. Product managers are not a panacea, but product managers can think from multiple angles and over time, including the long-term strategic goal of the product, I believe for the product manager's career direction are helpful.

This is to stop the hands of the product work think of product problems, I think, for their own product manager career planning an understanding, but also to guide their own efforts in the direction.

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