Product manager is not easy to encounter from it

In product management, the product manager is the leader, the coordinator, the inspiration, though not necessarily the boss. But it is business goalkeeper, brand builder, it is marketing backbone. As a product manager need to have what ability and accomplishment?

Project management skills

A successful product manager should have 35% of project management skills. In project management, and 35% of these capabilities include the ability to work in teams. Good product manager is the first successful project manager, project management experience is very important for product managers, product managers can help better product management, team work experience and ability to make the product manager in the product team is better Handle team relationships and other team situations.

Empathy

It's easy for product managers to be intrigued with the products they design, and you'll know how to use and interact easily, but the product you see is another look if you suddenly turn yourself into a completely newbie network. Good product managers will do this conversion at any time, from a pioneer-level experience of users, instantaneously into a completely ignorant rookie, and then all the obstacles to use will be exposed. In particular, the product is reflected to the user's copy of the product manager and rookie is the largest generation gap scene, your description, for a new user, is simple enough straightforward, need to understand?

This does not sound easy, it is harder to achieve, and fortunately, there are some relatively easy ways.

Sensitivity

Unfortunately for any tiny unpleasant catching and venting, it's a shame that this can lead to serious side effects that make you picky and harsh in everyday life. When you adapt to a high standard of product experience, you complain about everyday life , From telephone booking, to hotel accommodation, to the airport terminal, and restaurant dining, playground entertainment, you will find everywhere there are "unreasonable," "sincerely want to improve" scene, in life, this pick everywhere Is often tiresome; fortunately, when you practice this one skill, good at catching any minor discomfort, and complain about, you can use the product manager's thinking analysis and dissection of the corresponding Resolve your strategy and you have a solid guarantee of living that you can excel even when you leave the Internet industry, open a tea shop, or place a stall.

Observed

The first two require a certain degree of "natural" or long-term training, but this can be rapid, you can find some are not familiar with your product's friends, classmates, or strange passerby, to help you test the product, observe Their use, talking to them, understanding their puzzles, resulting in a clear understanding.

data analysis

In particular, the log, track user access and use of the log, trying to understand how users are using, in the process of using what obstacles and confusion, log and raw data will often give you the most specific answer, which takes some time, Patient tracking, reproduce the user's use of the process, and then hard to understand.

In addition, some statistical figures also help to understand the user's point of interest, focus on trends, which is a huge topic to expand.

Summarize and summarize

Everyone needs to grow. No one understands and understands all the problems right from the start. To organize and summarize each question may determine the speed of your growth, either by double or by half. On the one hand, the need for perceptual knowledge, which is what kind of problem; the other hand, need to be organized and logic, the problem dismantling, classification, which helps you continue to develop a variety of understanding.

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