Product Manager Perspective Smartisan OS: How to make a style with feelings

See the title you should already know what I said is the product. In the last one months of the domestic science and technology circles, entrepreneurial circles and even the streets in addition to Apple WWDC 2014,ios 8 on the new features, another hot topic is undoubtedly old and his hammer mobile phone.

Like the Dutch 5-1 victory over Spain in the last two days, old in the May 20 of the press conference is a wash before the shame, last March 27 after the spread of the phrase "apple redefined the mobile phone, old Luo redefined the silly X has been in one night" I am not to win or lose, I am serious! Replaced. Of course, in addition to this sentence, throughout the entire conference and follow-up a series of marketing core words is two words: "feelings."

But marketing to marketing, hammer technology and old Luo in fact the most clearly the last 3000 yuan of mobile phones to the consumer hand, the product is not strong enough is not able to continue to go on the key. For a mobile phone, the product is nothing more than hardware and software two parts. And in the domestic Android phone hardware convergence of the background, the future of the hardware will be more differentiated between the tuning and optimization of the skill. And the software, or Android ROM, will be the core of a mobile phone's ability to succeed. From the product manager's point of view, we can imagine the exhaustively, how to "feelings" fully reflected in the Smartisan OS, to make a difference in the excellent ROM.

Font

Think about how much time we have on the phone in a day is a reading category. It's something that most people don't care about but feel very much about, and the very promotion (BI) (GE). Android is the Roboto font used in English after 4.0, and it works very well. But Chinese because the number of characters and 26 letters is not at all an order of magnitude, so it is still the old Droid Sans series font, the effect can only be said to be a good one. Many Japanese fonts in Chinese and many of the domestic excellent font effect, no matter from the daily scanning to in-depth reading of the use of very good. A hammer may draw on a paragraph.

Skin

After reading a lot about the evaluation of Smartisan OS, we generally like the hammer of the fitting style, because it is really exquisite enough. And while the Android ROM is rushing to follow the flattened style of iOS, the hammer is a kind of "feeling", confident of its choice. However, open the application is still a flat wind hit, suddenly there is the feeling of the crowd. In fact, if the hammer is determined enough, the first 50-100 domestic most popular applications fit specifically for the Smartisan OS application style.

Research has shown that a smartphone user's most commonly used (open daily) application averages only 7, while the commonly used (open every month) application is more than 20. And the domestic user's application preference consistency is higher. It's not easy to convince these big-name applications to fit a skin of a hammer that is still in its infancy, but in time it will certainly make the Smartisan os a much higher user experience than other ROMs. This is very concerned about "face" of the domestic mobile phone market is a huge attraction.

In addition, MIUI's theme stores and line stickers store prove that selling is a good profit model. Hammers can charge these suitable skins at their own app store. A one-time purchase, while income can be shared with small or individual developers. As the conference on donations to OpenSSL, whether or not for the hype, we are willing to cry for this is to see the results.

Integration

To be honest, people who can get 3000 yuan to buy a homemade Android phone are always in the minority. The early target users of Smartisan T1 are "the urban elites, the middle class, the partial sensibility, the quality of life and the taste of the crowd." What are the general characteristics of this group of people? A little economic strength, often willing to spend money to enjoy life, there is no lack of pursuit of the cause ... If the Smartisan OS integrated applications and services to serve the early users with these characteristics, it is also more convenient to drive more of the mainstream users on this road.

Give a practical example. Smartisan OS now integrates NetEase music into music to provide libraries. Can you do the integration in this service for other users? such as ticketing services. Elder brother is so literary and artistic, must watch a dozens of times a movie, watch a more than 10 drama, attend several science and technology conference. With so much offline activity, if the hammer has a similar application to iOS passbook, it would be a good combination of CHE, the barley net, the tickets, the watercress commentary, etc. When to launch some of the hammer user discount activities, direct O2O.

The MIUI function integration strategy is to integrate more commonly used tools such as backup, scanning, traffic monitoring, etc. Expect the hammer to go a step further and be able to do more integration on the service.

Cloud and connectivity

The baggage always shakes at the end. Apple's series of moves this year on WWDC 2014 has charted the way for smartphones in the next 3-5 years: People's information centers. Mobile phone will be the core of the Internet of things, will assume and all kinds of equipment connectivity, scheduling role. The first is the computer.

Handoff and continuity bring a seamless experience and don't know if Android will announce similar functionality on Google IO. But there is no doubt that one of the domestic start to do Consumer-to-consumer (Copy to China) work, in short is to carry these features to Android and Windows will be a big kill.

Think of these scenes: Run the hammer phone in the office and throw it on the table, and the customer calls come directly to the laptop and answer it (here's a little innovative point: the computer is connected to the phone most people will feel uncomfortable because there is no headset, not enough privacy.) If I can remind each other when I get through, I'm going to insert the headset ... All kinds of shopping, the service authentication code sends directly to the computer the one key copy; When meeting or immersed in work, the computer can switch to focus mode, hand opportunity switch to mute or vibration, ignoring other than the star users of other phone and news; see half of Taobao, novels, back to half of the mail to the computer/mobile phone to continue ... It is hoped that this kind of unicom function in addition to iOS outside the platform to appear, of course, you must first of all the hardware products and the corresponding underlying system to spread.

Summary: "Feelings" not only by saying

I agree with a comment about millet and hammer: Millet wants users to do its fans, hammers want users to do its friends. One of the most important criteria for becoming a friend is whether he has "empathy", which means he understands me and supports me in all the little things in life. This may be material or spiritual understanding and support. The response is in a software or system, which is the intimate features that are used every day, large or small, and the "aha moment" that Moment.

This feeling I once felt on the MIUI 3 years ago, may the old man keep beginner and make the world a better place.