Product Manager Ask yourself before making a product

Recently the product is very confused, do not know what to do in the end doing the product, and sometimes do half or when faced with problems before they think about their products in the end is what, what kind of users will go to use, users will like When ... ... all these problems bothering myself, only to find lost in product cycle. Of course, do not rule out the demand for many products from the market, from BOSS knock set, but you are the product manager, when you have no way to convince yourself, this product is still worth doing?

Six products before asking yourself:

The first question: What is your product positioning?

1, the product is what?

How to meet the needs of users? As a product manager need to know what they want to do, how to meet the basic needs of users, at the same time for advanced users How to grasp the needs of.

2, what kind of product?

Plagiarism or innovation? This holds in the hands of product managers, but how many product managers dare to use their own salary and BOSS to create new? Many product managers rely on experience to support a range of products, when faced with new opportunities for innovation dare Use, ask yourself, want to be what kind of product, I believe Steve Jobs made a good example for many product managers.

3, the product values ​​reflected in where?

Is there any user-friendly product that is successful? Does the site with no browsing count for success? Who values ​​the value of this product when you want to be a user-accepted product?

4, the product's core function is what?

A product that impresses the user must have its own uniqueness. The products that follow the crowd will eventually die out. The core functions of the product will be the most direct way for the product to impress the users, while other functions will be built around the core functions and may As the core function of the soft demand, but must have the product's core functions.

Question 2: Who is your product competitor?

How many competitors do your products have?

How many competitors in the country? How many competitors abroad? "Knows that we know the enemy, the battle is not idle," the analysis of competitors for your product positioning, user group analysis, etc. are directly related to the number of potential competitors, competitors How thick are the barriers to getting into the same area, all worth thinking about.

2, the difference between competitors?

Content? Features? User groups? ... Solo dancers never know where their flaws are and how you can make a clear distinction from competitors in such a big arena, and how to make your products easier to make Users remember, easier for users to use, then seriously to distinguish the difference between opponents it.

3, the product's business model is what?

The business model is a vague concept for many product managers, and you rarely pay attention to the product's business model when you do not need to be responsible for the value of your product. From the product manager's point of view to think about the business model of competitors, from the strategic, market, users and other different perspectives to analyze.

4, what is your product planning?

When you identify competitors, for their own products have any suggestions and opinions? Recognize the strengths of others, face their own shortcomings, put forward the views of product modifications, suggestions, uniqueness, profound nature, which should be you recognize After the opponent you should do it.

Third question: Where do your users come from?

1, who will be your users?

What product-oriented users, why the user will choose your product, what kind of people will use your product? Recognize the user groups, tap potential users.

2, the product has several types of users?

The classification of users, for different users have different categories, especially for wireless products, different users have different phones, a brand has a different system, the user's classification is particularly important for the user to give User's best product experience.

3, user behavior and characteristics of what?

Different users have different behaviors such as time, place, frequency, habit and consumption of products, different features of users, how to correctly distinguish user behaviors and features, carefully analyze user behavior characteristics, and start from the details.

Fourth question: What is the product long-term planning?

1, how many users do you want to keep?

A product to retain the user must give the user the best user experience to solve user problems encountered in the product line may get a lot of users in the short term, but how many long-term users left? Give users some expectations, do not take their own user bait, the user first.

2, your product to occupy much market?

IE from the earliest more than 90% of the browser market to now only more than 50% of the market is a bad thing? No, IE9 is obviously back a lot of IE former users, market share will be the key to assess the success of the product, but Do not do the market for the market, do not set too high a target for the product, at every step.

3, where is your product awareness?

A good product manager must have a keen sense of product, do something for nothing, would rather put some immature ideas strangled cradle, can be the idea of ​​this product is needed, innovation is only part of plagiarism is not Bad things, but do not stop your product awareness.

Fifth Question: What is your product business model?

1, how to make your product money?

There is no free product forever, how to make money for your product? Advertising? Value-added services? Search engine ...... These can become your product business model, how to make the user willing to pay for your product, at least not allow users to feel you are a " Profiteers. "

2, the product's business model user acceptance?

When the user does not pay for your business model, you still insist? Your business model for the user acceptance of how much? How many users because the product's business model to leave?

3, product business model and the company's development is the same?

Product business model is often formulated directly at the top of the company, and the company's development is consistent with the company's short-term development goals or long-term planning?

Sixth Q: Are you ready?

1, what kind of attitude?

What attitude do you use to do a new product? Passive or passionate? Many product managers reject products that they do not like, they need emotional products, and product managers who do not feel the product are not good product managers. .

2, ready to work overtime it?

Product manager does not work overtime? I heard a lot of product manager said often to work overtime, the same I am a regular overtime, schedule control, communicate often when overtime, and product manager will communicate. Product manager, no overtime? Does not seem to exist.

3, ready to be hit yet?

Fight market data hit, the user pick "stab", BOSS KPI pressure ... be prepared to be hit, the product manager to have a strong heart. The face of product problems from time to time need to be patient, careful, a heart that can never be defeated.