Product Manager Competency Model

With the development of the industry, product managers this group in the IT industry is also more and more attention, a variety of product exchange learning organizations flourish, as one of them, has always wanted to write their own knowledge of the role of product manager.

As the saying goes, a successful man behind must have a silent woman, then a product behind is also a painstaking study of the product manager? The answer is yes, and often it's not just a product manager supporting a successful product.

Industry for the product manager ability model Induction is not uncommon, so I just from the level of personal understanding to tell these abilities, I personally tend to the product manager ability into two major parts: A, product capacity; B, management capacity.

I. Instrumental ability

Product Manager is responsible for the product, the corresponding product ability must be the primary ability, and in these specific qualities, the tool ability is also called the basic ability, in a product planning life cycle, the most common tools are generally as follows: Word, PPT, MindManager, Visio, Axure, Excel.

1, Word, Excel and PPT, product Manager in the process of planning a product, often need to communicate and coordinate with many departments, so writing documents to improve communication efficiency becomes an important ability, whether it is to write product requirements documents or market requirements documents, You need to be proficient with Office family files to analyze post statistics.

2, MindManager, as a common brainstorming software, MindManager for product managers to better comb product management and logic, for the clarity of product thinking is of great significance, Especially in the rendering of products roadmap its convenient and efficient operation allows the product manager to draw the structure and logic are better display charts.

3, Visio,visio as an excellent process software, for product managers to comb the product inherent logic and user operation process is of great significance, especially in the process of product documentation, Visio drawing user Action flow chart can help engineers better understand the product logic to implement product development. Visio Rich Plug-ins also allow users to draw Ueser case, to facilitate the product project team to better understand the user, thus guiding the product design.

4, Axure, in recent years Axure by virtue of its excellent and interactive ability and good operability began to gradually replace Visio for prototyping, prototyping as a key part of product design, Axure's use of the ability to become a product manager, one of the standard.

Second, the product sense

"Product sense", a word from the predecessor Guo Ziwei, the first time I saw this word when my eyes a bright, then see the idea is: bingo, this word is my Heart Product manager needs the core competencies, a good product manager must be sensitive to products, and this sensitivity comes from a good product sense. Product Manager is a comprehensive role, that is, need to have a broad vision, and must always pay attention to the details, and these are included in the product sense.

A, planning power this is a product manager at a higher level of ability, and the ability of product managers, often have a lot of thinkers characteristics. From the product External system, the planning force represents the product manager's approval of the whole value market, the layout of the product line, the positioning of its products and the development of each product. Of course, for most product managers, the strategic dimension may still be out of reach, especially for large companies, where policymakers have much more strategic considerations than product managers, and product managers have more to do with strategy than thinking about strategy.

b, design power here said the design capability and not only refers to the design of the product prototype, and the larger part lies in whether the company's strategy and user needs to find the best fit, planning to meet the company's business needs and market positioning and user needs. Including product vision planning and short-term functional planning are the scope of the design force.

Iii. Business Sense

A good product manager must have the vision and ability to focus on the overall macro-market environment, although in reality most product managers are still doing a lot of executive-level issues, and the focus on the larger environment may be at the product director or higher level of leadership. But for the long-term growth of a product manager, the concern for the overall market environment can not only make product managers have a better product vision, but also let product managers in the process of product design more sensitive, can better the product vision planning to make the right judgments.

I. Self-management ability

If you use the football analogy product each link position role, the product manager should be the most suitable midfield player, in a ball game, the midfield has the core significance to the organization attack, coordinated defense. Product Manager as a coordinating role for the front needs of coordination, including BD, marketing, sales, and other roles, for the rear to organize and coordinate good ued, procedures, and also must bear from the user's accusations and doubts, the pressure can be imagined. Therefore, from the personal quality of a good adjustment of emotion, can release the product manager can be tested.

Second, time management capacity

Product managers play a central role throughout the product lifecycle, and because of the need to coordinate different departments for different needs at all times, product managers are always the most active product roles, dealing with external issues and constantly focusing on product design, Good working arrangement and coordination ability is very important for product manager to finish the work normally, and the product manager is afraid to fall into endless wrangling with all departments and be tired of taking into account the core design work of the product.

III. Knowledge management capacity

It's the best way to describe the internet industry, and if you don't focus on the market and focus on the new technology, you might wake up one day and you'll find yourself out of line with the needs of the times. and good learning ability for product managers will be to maintain the vitality of the basis of innovation, in the face of continuous new technology, new product manager can not be stunned, but should take it for granted; Secondly, the product manager itself is a comprehensive role for market research, user research, product planning, development technology, brand management, project management, psychology , design science must be covered. Only with a comprehensive ability to be able to stand in various departments of communication.

Iv. Product Management Capabilities

The product manager must be responsible for the whole product lifecycle, coordinate various resources from the Prophase product planning to develop and design, follow up the product on-line. The product manager must pay attention to the operation promotion after the product on-line, in order to coordinate different departments to arrange the work. Colleagues must keep an eye out for the new changes in the market from the needs of each party in order to arrange the iteration update of the product. Product Manager for a product is both a father and a mother.

V. Team management capability

1, the communication Ability product manager must depend on the technology and the UED department to realize the requirement, therefore, a good and unauthorized leadership is the key to the completion of the work, so the product manager must be a dynamic role, only in order to mobilize various departments into product design and development, so as to form a core product project team , product managers cannot stand alone.

2, the implementation of capacity product Manager's ability to execute not only refers to the personal scope of work, but also includes the coordination of procedures, ued departments to work in the capacity, of course, this must depend on good communication skills.

3, the other product manager must also shoulder a certain product team training ability, so that the product echelon has a benign relay effect, which must talent lean, resulting in the project can not be completed normally.

Source: http://www.minijuly.com/?p=830