Product Manager is just title

Now there are product managers everywhere. When the internet began to rise, product managers were very popular. But calm down, what exactly does the product manager do? The answer is not unique, Jackie Brother's "Everyone is Product Manager", Kai-fu Lee Teacher Cloud product manager is the future of the best CEO. In fact, the product manager is more like a problem.

Detailed job Title: Product Assistant, product specialist, product development planning, product planning, product engineer, product manager, senior Product manager, Assistant product manager, product director. A lot of this is clear, but this product manager is hard to argue. It may be that the primary product, equivalent to product assistant, product specialist. However, it may also be responsible for a complete product of the head of the product manager. , it is also referred to as the head of the product department, the product manager (more misunderstood by outsiders). In fact, the product manager at this moment, more like just a position in the direction of title, a product person. Like a customer service manager, maybe just a customer service. Specific job responsibilities and depending on the company's responsibilities, frankly speaking, enterprises need you to do what you do it. So why is there always a acrimony when a bunch of product managers are talking about what to do, and there's always a ignorantly frog in everyone's heart. Sir Go, product Manager is all title, for a worthless title jump into an improper business tired himself and why.

The confusion of the product manager

Product managers are often a position without real power, but need to coordinate the resources of various departments to promote the birth or growth of the product. Here, I quote Jian teacher in the ppt "pull-Create a one-stop life of the secret" in a few pages of the slide, said now product manager confusion.

A picture wins thousand words. , its righteousness has been self-evident. Ideal state is the ideal state after all, we often want to be in close to the ideal product team. Therefore, it is often necessary to communicate well with various departments to promote the process of the project. Perhaps see here, there will be doubt in mind: the product manager to promote the project, the project manager again what? If the project manager is the control of the project schedule, the emphasis is on "when". Then product managers pay more attention to the full communication with various departments, so that all departments understand the business (requirements, functions, etc.), according to the "quality" to complete. Of course, not all companies have project managers, and the product manager needs to take the project manager's work into account. As for the hyper-realistic product team model, it is not likely to toss a good product, the key lies in the boss.

What does the product manager do?

What does the product manager do? Look at some people with axure prototype toss, mouse hover state, banner automatic rotation do a vivid. Some run in between technology, design, advance progress. Others have dealings with documents all the while. In fact, this is the environment of the real product manager. Sometimes it is no wonder that they are the responsibility of the enterprise. So it's no wonder that the discussion is always difficult to agree on.

See also classic diagram, on the left 5 modules from the "user Experience" a book, can be said to be a classic. Can be used to describe many of the problems in the product category, I used to describe the product requirements also use this figure (see article "Talk about that is said rotten word--demand", micro-letter public number can reply 3 view), suggest products peer often look at this classic model diagram, carding ideas. When it comes to the story, product managers often play the role of vague, because the enterprise's position structure is not necessarily the ideal, many times the product manager needs to understand the interaction, understand the process. Sometimes it is also possible to understand the vision, because to communicate with the design, to correctly convey the concept of the product. In my opinion, if the enterprise has the above position and division of labor, the product or return to the Product manager's original function. Because after all, the surgery industry has specialized, everything will be equal to nothing. We just need to better communicate our expressions and needs with them fully.

The essence of the product manager is the positioning of the product (this part may also be the boss), the user generated behavior, psychological analysis of the user, management of product life cycle, iteration cycle, so that products in the solution to the user's actual problems occupy the market to gain benefits. Is the user demand and the enterprise profit balance point grasps. Then this puts forward the demand for psychology, market and other categories. Of course, this is relatively empty, how to grasp, how to balance, can not be all said.

Admittedly, the above is based on familiarity with the product. A fledgling, generally more is the executive sex post. such as communication and coordination, the promotion of projects, such as customer service staff, to understand users, such as testing bugs, understand the product, not the same, depending on the enterprise. But no matter what, we can not forget the product manager's original intention, what exactly is to do. But we can not only remember what we do, because we love, to make good products, but also because of love, we have to do what we can do, even if some is not our job.

Everyone is a product manager

Everyone is the product manager, Suger Teacher's book, "Everyone is product manager." According to his old words, it was a publicity affair. The good man attributed the product manager position to the low entry threshold because everyone was. But I think it should be so understood that this sentence is often misread. Everyone is a product manager, but not everyone can do a good job "product Manager", choose its appropriate and from it, good products do not worry about. Everyone is generally speaking, then with the corresponding products also refer to everything around the product, CV products, children are products, Web pages are products, mobile phones are products. So everyone is a product manager can understand. But as mentioned above, the operation of the industry has specialized, smell the road has successively. A product manager (parent, teacher) who cultivates a child must be able to shoulder the function of the "product" Manager we have become accustomed to. The latter is more of a narrow product that instructs us to understand. I think that is the broad and narrow sense of asymmetry led to this sentence misreading it. Everyone is a product manager, to nurture our "good products." Generalized)

Bianhouyu language

1, Product manager is just title, do what should be done, the others are clouds. "The bottom of the sea you learn not" a book on a financial waiter triggered the thinking, "What do I do?" Worth seeing. A rationale.

2, Rome Rome. The position of the product requires us to dabble in design, interaction, psychology, economics, and market commerce. But there is no skyrocketing. Now good product managers are wild way out, feel wallow crawl, can't copy.

3, my own Product manager's book list, regular updates, only for reference, let us progress together.

(http://blog.sina.com.cn/s/blog_78ac3cff0101fssx.html)

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