Product Manager to grasp the functions of management how to do

The Product manager is a management role, this should be a lot of people agree with it, although most of this management is not personnel and finance, and do management also have title, mainly to manage a product from concept to implementation process, the final output is a specific function, meet people a certain need or desire of products or services. Since it is the role of management, then from the focus of management to say how the product manager to grasp the functions of management.

The management function of the product manager focuses on the management of the product, which is similar to the project management, and the management of personnel coordination and work arrangement, which is almost the same as the management of the real sense. From the point of view of management, there are probably some functions of planning, organizing, directing, coordinating, controlling and staffing.

Plan: We do not need to develop a detailed annual plan, short-term goals, monthly plans, etc., we only need to be based on the key node of the product to develop a plan, from the perspective of project management is to develop a project Milestones node plan, what time to complete a phase, the product from concept to molding will go through many stages, In order to ensure the progress of the words, at the beginning must be the corresponding plan, and how to implement the scheme, the problem of dealing with the mechanism and so on;

Organization: The entire product team is our organization, this is a small informal organization, is to achieve a product and temporarily set up, generally speaking this aspect product manager can worry about, the product plan, the organization also formed;

Conductor: This aspect is also relatively weak, personally think that Product manager is not dictating the leadership role, but coordination of all aspects of normal operation, timely make some decisions of the butler role, product managers should be integrated into the organization, participate in work, rather than the pro-frame on the organization;

Coordination: This is one of the key competencies of product managers, in the process of product implementation, need to coordinate a lot of things, such as the different product roles, development and testing, interaction and UI, etc., and even need to rely on the strength of other organizations, these times need to coordinate the Product Manager center;

Control: This is also very critical, product managers should strictly grasp the progress of the entire project process, the treatment of sudden problems, time cycle, and so on, especially the control of changes in demand and version of control, very important;

Staffing: The product manager is unlikely to be able to complete a product with his own strength, otherwise, many professionals will be unemployed, demand analysis, prototyping, interactive design, UI design, technology development, use case testing, online operations, back to the operation of the need for professional people to complete, product managers can account for one or two, After a lot of this product will inevitably bring a very strong personal style;

From the above can be seen, the product manager's daily work is still very in line with the functions of management requirements, single product Manager This role, we do not need to be in accordance with the scope of management to explain, only to do a good job of product manager can be.

Setting and transformation of organizational goals

Setting up a product group will, of course, have its goal of setting up the product manager to make and tell all the team members. Of course, the goal of transformation is also very important, because sometimes the goal may be the leader of a word, a concept, such as to become China's first SNS community, then need to consider how to convert PV, the number of users and other data indicators.

Establish and maintain communication systems

Communication and coordination are the most important, to be a good housekeeper's role, in addition to communication with the leaders, but also to do a good job within the group communication, everything can be discussed, but the decision by the product manager to decide, to avoid opinion, how to maintain smooth communication, affect the success or failure of the entire product.

Ensure the necessary activities

Is the so-called team building, which I think we all know, of course, in addition to entertainment, but also can be appropriate training to upgrade, so that the team members are good.

Leadership process

Leadership is not a command, leadership is to maintain the normal functioning of the organization of the conscious coordinated behavior, can rely on professional ability, can also rely on personal charm, and ultimately to lead the people to make a good product.

Personal little immature idea, share as above, product Manager Although is the manager, but not the real sense of the manager role, but we can learn from the Manager role management function, to play the role of product manager, so that the product smoothly online.