Product Manager's sense of detail how to train?

Everyone knows to pay attention to details, but often the details are noticed until others find it. How to improve it? Cao Zheng gives six ways to abandon the familiarity of empathy, criticalness and sensitivity Even if people annoying), looking for a white user to help observe, collect data feedback and understanding of the search user questions about the product, pay attention to the summary.

Q: When working, I always feel that many details are not taken into account ... When someone else comes up, I think that really is the case, but when I was thinking, I did not think well. How should product managers develop awareness of details?

answer:

1, empathy It's easy for product managers to be intrigued with the products they design, and you'll know how to use and interact easily, but the product you see is another look if you suddenly turn yourself into a completely newbie network.

Good product managers will do this conversion at any time, from a pioneer-level experience of users, instantaneously into a completely ignorant rookie, and then all the obstacles to use will be exposed. In particular, the product is reflected to the user's copy of the product manager and rookie is the largest generation gap scene, your description, for a new user, is simple enough straightforward, need to understand?

This does not sound easy, it is harder to achieve, and fortunately, there are some relatively easy ways.

2, sensitivity. Unfortunately for any tiny unpleasant catching and venting, this can cause a serious side effect that can make you picky and harsh in everyday life.

When you adapt to a high standard of product experience, you complain about it in your daily life, from booking a phone call to staying in a hotel, waiting in an airport, eating in a restaurant, or entertaining in a playground. Reasonable "," treat for improvement "scene, in life, this behavior is often annoying prickly place; fortunately, when you practice this skill, is good at catching any minor discomfort, and at Complain about grievances, you can use the product manager's analysis of anatomy and give appropriate solutions to the strategy, you have a reliable guarantee of life, even leaving the Internet industry, to open a tea shop, or put a stall, You will do well than others.

3, observe. The first two require a certain degree of "natural" or long-term training, but this can be rapid, you can find some are not familiar with your product's friends, classmates, or strange passerby, to help you test the product, observe Their use, talking to them, understanding their puzzles, resulting in a clear understanding.

For me, my wife is my chief experience officer, especially for e-commerce products, and she often makes a lot of problems and puzzles that I can not think of. What I did was to give her what I found interesting and then ask her how she felt.

4, data. In particular, the log, track user access and use of the log, trying to understand how users are using, in the process of using what obstacles and confusion, log and raw data will often give you the most specific answer, which takes some time, Patient tracking, reproduce the user's use of the process, and then hard to understand.

In addition, some statistical figures also help to understand the user's point of interest, focus on trends, which is a huge topic to expand.

5, the correct question. The face of search engines, for most popular products, the user encountered problems and confusion can Baidu know, search search questions found. Remember, here, the question the user posed is the answer you want.

Use your product keywords to search the user's questions, and then manually finishing, yes, it must be manual finishing, understanding of each user's confusion and obstacles, to better understand your product's problems.

6, summary and induction. Everyone needs to grow. No one knows and understands all the problems right from the start. To organize and summarize each question may determine the speed of your growth, either by double or by half. On the one hand, the need for perceptual knowledge, which is what kind of problem; the other hand, need to be organized and logic, the problem dismantling, classification, which helps you continue to develop a variety of understanding.