Product managers should have rigorous logical thinking

Source: Internet
Author: User
Keywords Product Manager product positioning product structure
Tags abstract analysis applied clear design function functional information

I think the logical analysis ability is very important to the product manager. A product manager should have divergence, be able to converge, can abstract, also can summarize; I think it is good to have a lot of new ideas, but it should be applied to a product system.

First of all, a product must have a certain systematic characteristics, and from product positioning, functional architecture, structural analysis, frame design and so on ... All aspects of product construction are permeated with rigorous logical thinking.

1. Product positioning problem

Product positioning is a highly abstract process, and in a variety of factors, direct access to the most core elements, and this requires that the product manager needs to be thoughtful, and then filter layers. The final clear core point: what kind of demand to meet, but also from a strategic level, divided into two eyes: what you provide users with what value, to provide the value of the company;

2. Product architecture Issues

The product architecture is not mentioned much; there are many references to the system technology architecture in the technical field, but the individual believes that this "product structure capability" is very important; A product, can be considered as a system, contains a number of functional dimensions (this dimension can be layered or ring-shaped structure), each functional dimension distribution of multiple function points;

Such thinking is conducive to our holistic consideration of a product function construction; need to be stretched at all levels, rather than on a line, but the rest is short (similar to bucket theory); it is good for us to build on core and basic function (such as VIP operation and long tail function) Rather than dwell too much on marginal elements or long tails;

A product manager should be a product architect, not just a thinking divergence who can make a few ideas;

3. Functional structure Issues

Describe a function, is to use rigorous interactive process to analyze; Besides grasping the mainstream scene, we should consider all kinds of abnormal branches;

The description of the business process diagram at this time is necessary for the product manager.

4. Framework Design Issues

For general products, an interface (WAP page or software) is an interactive unit; The layout of the information on this display page, or the frame structure, needs to be clear;

With WAP page design, the product manager will have to determine the information frame of the page before designing a page:

1 need to clear this page from top to bottom, from left to right (general web will have), divided into several frame modules;

2 Each module should have a clear definition of the function (are what to do);

3 and then in each module to deploy some links or text;

4 at the same time, but also to limit the number of modules in a page, to avoid the information is too large and cause users to focus on scattered;

A clear frame of the page, so that users at a glance in the past, the general understanding to convey the message, without clutter, read fatigue feeling; your logic, look at this page of the user is aware, the perception is: clear, or random; How can the apples and oranges be put together with the brush?

The problems we often make:

Organizes the layout with a single URL of granularity (or one line of text). Causes multiple different classes of information to be organized together, or arbitrary on the page to insert links, and ignore the overall page impact; For example, in what position on the page to open up advertising areas to host cross links, here also to consider, do not interfere with the user interaction process, Do not have the tendency to let the user area delayed hit;

Here contains the summary, the ability to summarize, is the need for product managers to the information has a logical, organizational ability, can systematically look at a product, can be macro to strategic positioning, functional architecture, micro to interactive process, UI experience

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