Product managers should not avoid being behind closed doors

Product manager is a huge pressure to be able to learn a lot of knowledge, a great sense of accomplishment of the occupation, of course, is a bitter forced employment! Outstanding product managers are always small, often making a few dislocations in becoming good, and the following summarizes the six common mistakes made to warn everyone.

1. behind the door made models

This type is also known as bulkhead type. Often like to subconsciously or automatically ignore the basic needs of the project scientific research, but unilaterally think that some groups have some kind of demand. These kinds of problems are very easy to appear to product managers because the nature of the work of the product manager requires that the individual be a combination of high confidence and deep self-doubt. Therefore, this type of people often unconsciously virtual user needs or one-sided expansion of user needs. Unfortunately, I made this mistake, I am also very lucky, I now try to avoid it.

In fact, the procedure is not difficult to solve this problem, but requires more duplication of work. Do not go to the subjective, do not go for the user to consider, you have to do is interviews, guided focus meetings, oriented user seminars, design clear questionnaire, or a combination of the above types, plus other can Objectively reflect the needs of users of the technology. Of course, in the investigation of user needs is to pay attention to technology, such as interviews, I have seen very much, but also to see others can fool. . . This if you want to open more, here is not detailed!

Personally, I do not really agree to let the demand be given to others unilaterally (for example in large companies), product managers must go through the process of product requirements research.

2 do not pay attention to the prototype display

After determining the demand (of course, the demand itself is a progressive, continuous improvement), the general will require a prototype, the prototype for the product manager, is the first materialized physical map of their own product image of the first step, Very important. The purpose of the prototype is not just to make the product manager more abstract an abstract concept, but to let more participants, such as users, designers, interaction designers, and engineers know exactly what you want to do.

Ever since, I see a lot of product managers, very dedicated to write a series of documents such as MBR, but for the prototype do not pay attention, the basic performance of the prototype directly to the team to do, or prototype does not explain the problem is not high.

Here, my attitude is prototype try to be high simulation (of course, this with the product manager personal ability, time, progress has a relationship), spend more here I think it is worth.

3. Unilateral emphasis on user experience

Truth is that user experience is important, but good user experience often comes from product design, operation, and speed of feedback, all of which can lead to improvements in user experience, but do not try to pursue a user experience that is far from the reality.

Demand is the first !! Detached from the demand to talk about the user experience, as if without the end of the bucket, meaningless!

Now a lot of students just entering the business or interested in the product, open mouth closed user experience, it is better to spend more time to learn more!

Misconceptions about the position

To tell you the truth, this is not a problem most of the time caused by the product manager, but is the result of incorrect descriptions and misunderstandings by major companies in this position.

Years ago and people gathering, others asked me why, I said product manager, the man laughed, "Oh, you are responsible for mentioning demand," I glance, speechless. Others think that the product manager is only responsible for product design, of course, product design is a product manager to handle a job.

The real product manager should run through the life cycle of a product, from cradle to grave.

Product Manager's ultimate mission is only one, integration of a series of resources can be integrated, to seize the resources as possible, to achieve the goal of product success. For some finished products, threw them directly to the operating personnel, such a product manager I think you can not see the success of their products.

5. Fear of failure

A person's job must have a sense of accomplishment, success comes from the success and recognition of others. However, the period in which the product manager gets approval is itself long, and many people will doubt themselves, be afraid, and stay ahead because he does not know what they are doing with this product.

Send you a word, I @ Chen Haoyu signature seen on the road a long, not panic !!

6. Do not learn

This is not much to say! Learning is the progress of this! More, learn more, ask, think about ~~~~~ Amitabha !!!

Product manager is a job that takes great pressure, can learn massive knowledge and get a great sense of accomplishment, of course, is a bitter job! Various Internet Conference, we only see the smile and halo of the product manager, you did not see They dejected, when dinner did not think. Light to see the thief eat meat, did not see the thieves beaten ah ~ ~ ~ ~ ~

In fact, there are many to say, let's talk about it here.