Product marketing are learning points Red Rice Starter: certification space lit

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The buzz of the red Rice mobile phone finally fruition yesterday 2 o'clock in the afternoon. 799/4g/Dual-mode/4.7-inch, product positioning and configuration and the previous rumors of the same, the Conference itself is not too many accidents, the biggest bright spot from the red rice selection of the first place: Millet official certification space.

is Tencent investing in millet, or are they signing a cooperation agreement? Aside from these speculations, even if the two have cooperation, why the red Rice mobile phone is not the first choice of micro-letter, micro-blog, but QQ space this platform? Before studying this question, you may wish to review the first few times before the millet mobile phone.

Dial back two years ago, August 16, 2011, Beijing 798 Art Center D. PARK, Lei, who wears black T-shirts and jeans, is another Steve Jobs. The 40-Year-old after the start of the old boy, like a young man as passionate as the introduction of his 1999 Yuan enthusiasts mobile phone, and his common passion is the millet mobile phone staff, as well as hundreds of rice noodles-millet carrying lei passion, but also carrying the dream of millet employees. This time the LEI, is the idealist lei.

After several successful operation of hunger and thirst marketing, May 18, 2012, Millet Youth release, 4 months later, Millet 2 released, while the Millet mobile phone 1 also upgraded to 1S. The conference is still located in the Beijing 798 Arts Center, and, unlike before, the admission of this Conference needs tickets, ticket prices 199 yuan. Tickets can not block the enthusiasm of rice noodles, in addition to Beijing, a lot of rice noodles even come all the way to attend the press conference, they not only paid 199 yuan and travel expenses, also agreed that "Millet is a good mobile phone" ... When the Lei appeared in the moment, the rice noodles round the applause, in an instant to surround him-discuz! held in April of the same year Webmaster Conference, Lei share the "focus, Ultimate, Word-of-mouth, fast" entrepreneurial seven words, in a year-long time have been the other entrepreneurs relish. At this time the LEI, is the preacher Lei, is also the entrepreneurial mentor Lei.

The same year December 21, Millet selected Sina Weibo on the sale of millet mobile phone 2, which is Sina Weibo social network to buy the first single, 50,000 millet mobile phone 2 has been sold out in 5 minutes 14 seconds. At this time of Lei, has been upgraded to marketing master, he is proficient in hunger and thirst marketing, and skilled use of social media, through the Sina Weibo platform, Lei sold not only 50,000 mobile phones, but also the brand of millet to spread to 500,000 or even more micro bo crowd.

July 22, 2013, 3 years from the Millet mobile phone only a few days, millet and then push the red rice mobile phone, this lei choice in the QQ space first. As of July 31, 2013 around 15 o'clock in the afternoon, Millet mobile phone "certification space" overnight fans surged more than 1 million, red rice predetermined amount of 30 minutes to break million.

At this moment of Lei, and became a businessman Lei, he knows the most users in the place to sell the most suitable products-see here, it is not difficult to understand why the red Rice mobile phone selection certification space started. For millet, various channels are needed, and different channels have different values: On-site conference is the release of ideas, gathering rice noodles, and Sina Weibo is the position of the spread of the brand, micro-letter is the service of Millet users after the center, and QQ Space, is a gathering of 600 million of people, the user group of three or four-line cities in a large and accurate market.

Of course, QQ space platform also give the red meter mobile phone with great support, the first is the independent domain name support, this is the general enterprise is very difficult to enjoy the treatment, at present, only Yang these stars can enjoy this treatment; second, Tencent certification space marketing capacity support, when 1 million of users pay attention to millet certification space, These fans are not due to the red Rice mobile phone after the release and stop focusing on millet, and will continue to pay attention to millet certification space follow-up information and activities, equal to the establishment of a continuous to the rice noodles to disseminate the brand and product trends channels. One of the most classic cases is that the author of the internal research learned that 25 million of fans of the beautiful said certification space (early through the launch of Tencent wide access to seed users), the site 30% of the flow of traffic from the certification space and the chain of fan relations spread, this data is extremely alarming.

Bosses, entrepreneurs, when you spend tens of thousands of, hundreds of thousands of to learn online marketing, to participate in micro-credit training, others have harvested millions of users and make a pot full of profit. Look at the lei "growth" route, and then compare yourself, you will understand the reason why the company did not have the success of millet.

The author micro-letter public account: Micro-Bulletin (Weibanbao)