Product positioning to the gift marketing to swing to the extreme

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Product positioning is the basis of product marketing success, a good positioning means that the product has been half the success. Shi Yuzhu of the product positioning of the brain platinum is very successful, he tightly seized the "first, and" gifts. These two concepts, the lung Platinum for a full range of publicity, because of this. Brain platinum can create a rare miracle in sales history.

When it comes to product positioning, Shi Yuzhu has his own understanding, he said: "There is a first rule in the initial sales." When you go to Harvard to study, he will say a case. Who was the first person to fly over the Atlantic Ocean for Americans? It is generally possible to answer, but ask who is the second to fly across the Atlantic. No one can answer it. Who was the third to fly?

I remember. Why? Because the third is the first woman to fly, she also has this first. You must be in your brand building, your first to dig out, and then the full appropriate to preach that point. "Shi Yuzhu believes that to do a product must be the first brand, otherwise it is difficult to long, it is difficult to do well, not to do the first can not really achieve success."

That let the audience laugh and scold the advertisement "this year not receive gifts, gifts only the brain Platinum", although the reputation of the point, but it has a special significance for the brain platinum-to seize a unique positioning. Different from the traditional "unhealthy gifts" such as tobacco and alcohol. Send the brain Platinum embodies is the gift sends the key Kang, sends the care, sends the love, because along with the consumption level and the material life enhancement, the people is forced to beg a key Kang's body to surpass all, sends the brain platinum to be compared with the traditional to send the alcohol and so on the unhealthy gift has the It is precisely because the gift and the brain Platinum letter is equal to the practice. To create a unique image of the brain platinum, such positioning has "gift who" full field of gas, so that consumers think of gifts, think of the brain platinum, so that the brain platinum become the first choice in the gift!

"This year's feast is not a gift, the gift received only brain Platinum" another role is, it is the brain platinum and many other health care to distinguish. China's health products can be seen everywhere, the streets of the print media, TV advertising campaign, pharmacies in a variety of promotional activities, are reminding you that health products are around you. However, the majority of health care products will be positioned as "medicine", so that it put on a professional coat. Also such as the current plastic materials market, because the demand for ABS plastic is the largest, so everyone is trying to do this one ... This is a serious mistake ....

Shi Yuzhu but alternative, not limited to other people's buttocks running, but the brain platinum positioning for gifts, this in the health care products to increase the concept of gifts, is other competitors did not think of. This is the concept of innovation, the brain platinum can be successful, for the Shi Yuzhu comeback to earn the return of capital.

In fact, do the marketing concept of gifts, Shi Yuzhu is not the first person. Before melatonin, a lot of food, wine products are the corresponding introduction of gift outfit, "gift to send sewing" has been many health care products used to induce customers, but can put "gift marketing." Play to the extreme, but not the brain platinum, so, the brain platinum has become the first brand gift.

Shi Yuzhu of the brain platinum positioning as a gift for the brain platinum cover got four advantages:

The first advantage is: in advertising promotion, can avoid the same as other health care products by industry and commerce, drug supervision and other departments of the review. In this way, the back of the brain platinum form is more flexible;

The second advantage is that because positioning is a gift. Brain Platinum not only can continue to use the traditional drugstore distribution channels, but also can use the shopping malls, supermarkets and other distribution channels to increase contact with consumers, so that consumers buy the possibility of getting bigger;

The third advantage is that the profit space is wider and freer. If the location for the general sleeping pills, the price of the product will have to follow the market for sleeping pills to do, so that the profit margin of the product is limited. But the brain platinum positioning for gifts, just in line with the Chinese gift-giving culture, "reciprocity" to ensure that the product pin wire;

The fourth advantage is: Because the brain platinum is targeted at the elderly, normal use of words every day, the yuan money around, which for some elderly people is not easy to meet

By。 Located in the gift, the target is the children of the elderly and other gifts of people; As a gift, more than 100 yuan is a normal price, so the brain platinum into people to choose gifts.

This is the Shi Yuzhu as Cao Pin Master's unusual place, he set a new model for health products, that is, the pattern of the gift Cao Pin, also developed with the corresponding vast market, and by virtue of the great advantage of the occupation of the market, will be a lot of competition in the far behind left ...