Product promotion is a one-time brand promotion is a lifetime

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

There are many ways to do the promotion, and there are many ways to promote it is not known, perhaps some day we will know, as now have Weibo marketing, like a few years ago we do not know what micro-blog, but now is in full swing. The purpose of the promotion is to let more people know what we are promoting, whether it is an enterprise product or an individual, and ultimately let others know that he exists. Although there are many ways to promote, but the promotion of the object is always only two, that is, products and brands, these two words, although only a word of the difference, there is ' horseshoes, lost thousands of miles ' meaning.

Product promotion is a sales-oriented, to the fastest speed to occupy the industry market, to achieve maximum profit as the ultimate goal. The emphasis is on fast, efficient and profitable. and brand promotion on the contrary, is the user-oriented, like a slow boil frog, slowly infiltration, stress is long-term, step-by-step, customer trust. Take the site, an online sales-type site and a forum-type site, take the absolute is not a route. We all know that online sales-type web site that is to sell products to make money, and the forum, especially the Regional Forum or Industry forum, only after the brand awareness will have a certain economic benefits, and the size of the well-known degree determines the value of the size.

Sometimes the promotion of products and brand promotion is synchronized, in the sale of products at the same time the brand also automatically entered the customer's vision, but why do the old Cao separately, because the product-oriented and brand-oriented is completely different from the two concepts, in the network to promote the planning scheme can be clearly reflected. Product-oriented, we can not do after the sale, you can not pursue the customer's response, the purpose is to make money. The brand is different, even if the product does not make money, or lose to do, it is worthwhile, because you can keep the trust of customers. Chastity better die not from the pursuit of the personal reputation, in fact from the also from, the loss is not small, but if really from the reputation will be lost, personal brand can not talk about, above for personal opinion, ^_^.

There used to be a second line of air-conditioning manufacturers, the slogan is written ' Sales like Gree, the brand to be like Haier ', so it must have some reason to write. We all know that Gree sales in the air conditioning industry no one can enemy, is the air conditioning industry big Boss, but the sales do not represent the brand is absolutely perfect, we have seen the animated cartoon ' Haier Brothers ', Haier do is ' from the doll grabbed ' brand marketing strategy, so the first Chinese home appliances industry in the world's top 500 is not blown out.

For webmaster, we are focused on the promotion of products or focus on the promotion of brand, this and the operation of the type of site has a great relationship, for example, for two examples:

If you're running an online sales-type website, and products are your agents of other people's products, at this time you can be product-oriented, even if your brand to do a good job is almost in the service of manufacturers, but in similar products you can choose and brand better manufacturers to cooperate, so as to solve the brand problem, You just have to do the sales. Taobao Guest is a very successful example, I do not know if you can think of. Www.web578.cn successful goal is to join the Taobao hot, where the product quality and brand is almost impeccable, so it solves the problem of the brand, just waiting for someone else to buy it.

If you are operating an industry site or a regional site, the brand is definitely the first, and now a lot of webmaster friends will make a mistake, to this kind of website name, will be named after the name + industry names, such as ' Shandong Information Network, China Chemical Network and so on ', this kind of naming has the advantage, the advantage is that there is a certain official effect that sounds more atmospheric, but the downside seems bigger than the benefits, because you can hardly build a brand, once you come out with a competitor whose name is exactly the same as yours, there is no official or authority to say unless you work with the government. It is recommended that everyone play a unique name, such as ' Shandong So-and-so Information network, China, such as chemical network ', if the fame came out, others will naturally through the name to find you, for the long-term brand building has a great help.

Lao Cao for enterprises to do network promotion planning, rarely product-oriented, basically is the brand-oriented products for the auxiliary, including the individual in the operation of the time is also the same, because I believe that the brand is the way to survive, the product is a tool for making money, and brand is the tool of success, I hope that in the future of the website operation and planning can be used Simple for everyone to share here, reprinted please specify: Cao original, in fact, is also a personal brand.