Product shape, function, describe a very cool shape

In the traditional product plus "smart" label, always think of ways to unconventional, in the product shape, function, depicts a very cool, very nice shape. But there are also "honest" role, such as Kankan blood pressure meter products.

Kankan the founder of the blood pressure meter is the girl cream, before leaving business is IBM's product architect. Her starting point for the blood pressure meter is also based on the needs of her family-she needs to be aware of the physical condition of her mother with high blood pressure.

Her product logic is this:

1, and the traditional household blood pressure meter similar to the sphygmomanometer, but there is a difference is that blood pressure data can be transmitted via Bluetooth or WiFi direct connection to the phone.

2. Multiple measurements (once a day) data on smartphones can form curves that compare their existing data models to analyze physical condition.

3, blood pressure data can be remotely to the doctor to see, give health guidance.

4, in addition to data tester mobile phone can receive data, binding the other number, can also receive, and SMS reminders. For example, after her mother had tested her blood pressure after tying her cell phone, she received a text message.

The simple point is that the data can be uploaded and analyzed, which is "smart" and "Big Data". But the conservative place is:

First, the product shape is not blindly seeking different. In the monitoring of blood pressure health data, now that the team is considering daily continuous monitoring, wearing products like the bracelet, you can get the data curve, but it is difficult to do before breaking through the traditional method of compressing blood pressure, so their products are measured in the traditional way and recommended once a day.

Second, mobile phone clients now only support the Android platform, in addition to the analysis of data can provide some health advice. Why choose Android platform to support first, her explanation is "Android platform more common people, of course, after the release of the iOS version." ”

Cream's team now has 11 people, should say the team is very small, spent six months or so to do this look. Asked the price, he said not to think well, but there are high school low different positioning products pushed out.

Kankan blood pressure instrument product choice Traditional product transformation This road, chooses one to seek the steady practical method. From their products and before the product of the fetal instrument, such users can get their own health data behind the device, in fact, still in the birth of the need for Internet doctors.

Cream's product logic also has a reality doctor's link, the user can obtain the illness data by oneself, the doctor can diagnose remotely, open an online hospital is not impossible?