With the popular development of E-commerce, many product stations have begun to seize the opportunity to develop the Internet market, a piece on this big cake. In order to get more traffic, many enterprises will choose to do the bidding or SEO, but sometimes even if the rankings up, but the flow is still very poor, this is how the matter?
Many products stand in the optimization process, are used now more popular SEO technology, every day to do hair articles, hair outside the chain, such as to do so, although able to get rankings, but may not be able to get a lot of traffic. The author believes that the product station should have its own optimization plan, should go to grasp two essentials to optimize, so as to create a steady flow of traffic. The following author on the basis of their own experience to optimize the product station to share with you the two essentials.
First: The product station should focus on setting and optimizing landing page
The so-called landing page, is the user to open the first page before the site, many webmaster think landing page dispensable, and the author's view is that the landing page for other types of sites is indeed dispensable, but for the product station is very critical. The reasons are as follows:
(1) Landing page can reflect the theme of a website product and features, a streamlined, full-featured landing page for the promotion of user experience is very effective;
(2) The product station itself can optimize the page is not much, in addition to the product page is News page, so increase landing page is very useful.
So how should optimization be the most effective?
(1) The appearance of the landing page. Landing page can not be very gorgeous appearance, but must have a personality, distinctive style. Now the site is based on template building stations, many users have been tired of these exclusively templates, if our product station can add a unique landing page, for the user's vision is a good enjoyment. The following page is a typical example:
This example landing page is both generous, personalized, and can be very good highlighting site main products, this is what we should follow.
(2) landing page function. It also says that landing pages are not just for the user to see, you should also provide some ordering functions to the user, we can in the landing page of the picture text plus some similar "orders", "Buy Now" button, and then through these buttons to enable users to achieve instant purchase, which is very useful for traffic improvement.
Second: multiple channels to promote the site, so that the flow of diversification
The above mentioned also, a lot of product station of a few main keywords are ranked in the home page of Baidu, but the traffic happens to be very small, this fully illustrates that, relying on SEO to promote the product station can not meet the requirements of today's times. Product stations should be to do many ways to promote the site, that is, in addition to doing SEO, but also should do the micro-credit marketing, microblogging marketing and other promotional work, so that the site's flow of access to become more diverse. I now take over a product station is so, in addition to the usual SEO work, but also set up a company micro-blog, to introduce more traffic through micro-blog marketing:
This practice is worth the product station stationmaster imitate, through other different platform to create the flow entrance, let the traffic become more dispersed, instead of all the source of traffic on the search engine.
As the webmaster of the product station, we should not only pay attention to site rankings, we should also realize that the site traffic is the most necessary product stations, therefore, the product station should give up the conservative idea of optimization, more attention to some of the optimization details and essentials, from the details of the good, as long as stick to it, I believe it will soon see This article Yuqingyang (http://bbs.sun0934.com/) LongDong Webmaster Original, reproduced please indicate the source. Qingyang micro-signal 2233903257 Sina Weibo: @ longdong Sunshine network Tencent Weibo: @sun0934.
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