Product still borrow Shun Fung Hey guest channel sink

Absrtact: September 2 News, according to billion power network to understand, a few days ago, the domestic import wine business shopping mall products are still red wine and good hey customer start strategic cooperation, through the project to achieve the sale of red wine and offline experience, and solve the last kilometer of distribution problems. According

September 2 News, according to billion power network to understand, a few days ago, domestic imports of red wine business shopping mall goods are still red wine and good hey customer start strategic cooperation, through the project to achieve the sale of red wine and offline experience, and solve the last kilometer distribution problems.

It is reported that, because Shun Fung hey not only through the user and door-to-door and other ways to solve the last kilometer distribution problem, but also will launch a variety of convenient services, is expected to fully converge the line flow. Therefore, magenta wine as a vertical electric dealer hope that with the help of Shun Fung Hey customers to contact the offline consumers.

Products still red wine CEO Zhang Huijun told billion Power network, Shun Fung Hey customers will become based on the community sales platform, and the cat, Jing Dong as directly as the face of the user. "Future users can feel and experience before shopping in Shun Fung's convenience store," he said. Although at present there is not much physical goods in the Inn, but with the development, this situation will certainly change. ”

Zhang Huijun Frankly, hey customers backed Shun Fung Group has a strong brand advantage, and currently has more than 2000 offline store resources, covering a large number of urban communities. After the two sides cooperate, this will be a good way for the sale of red wine to sink the channel. At the same time, Shun Fung Hey customers are also looking for quality products suppliers, both sides hit. ”

According to the Billion power network, the purchase of red wine and marketing page has appeared in the Hey Customer convenience store electronic terminals. Consumers can buy it instantly through the online terminals in the store. At the same time, magenta wine also by virtue of display Board in the store for virtual display, each product has a corresponding two-dimensional code, users can scan the code to buy.

Zhang Huijun said that after the customer had been in the shop, orders will be submitted to the official background of the red wine system, and then be immediately allocated to the local nearest product is still red wine line shop, then a single line under the store will be the same city distribution, through the Shun Fung Express delivery to the user's receiving land. If the delivery address of the order is not within the distribution range of the line store, then the total warehouse shipment is required.

Billion power network learned that the product still has more than 100 lines of red wine shop, mainly distributed in the provincial capital and two or three-line cities, the store's products suitable for public consumption, price range between 70 to 300 yuan. Offline shop and online system has been through, and unified member management.

Although the product is still the line of red wine and the size of the shop can not be compared to the number of the same, but after the cooperation between the two sides in the logistics and distribution to form a complementary. "The offline stores in each of our cities are, to a certain extent, equivalent to warehouses, where local orders are distributed in the same city." "Zhang Huijun explains, Shun Fung Hey guests in a city may have many community shops, magenta wine may be a city only opened a line shop, but the overlap between the two areas is still very high.

About Shun Fung Hey customers and settled among the interests of the distribution, Zhang Huijun Introduction, Shun Fung Hey customers will be charged to the merchant sales, entry fees and advertising fees, advertising costs that is, the goods in the store's virtual shelves on the display of the cost.

According to the data provided by the goods, product still red wine with more than 6.5 million online members, hundreds of offline physical stores, 2013 completed 500 million yuan sales revenue, after many rounds of venture capital, the country has built the largest wine professional logistics system, in Beijing, Shenzhen, Shanghai has an area of more than 20000 square meters of three major thermostat storage base.