Product thinking: Both sides of the coin

Before reading the whiteboard newspaper is not just a mailbox, the impression is very profound, in fact, I found that I view the article, are opposed. Ever wanted to keep a record of my own views, you can go take a look at the above article, and then come back to continue reading, gray quoted content is the original whiteboard newspaper, followed by my opinion. I think the product design and marketing above, often make decisions are wrong, often there are two sides or even more coins, but we consider the issue of different perspectives, you want to get different results.

1, Gmail once invited system, belonging to the nature of the mouse. To register gmail must meet two conditions: First, you have a mailbox; Second, there must be Gmail users invite you. This plunged into a small 22nd military rule paradox. I just want to register because there is no email. You told me, you must have a mailbox in order to register. Well, I forbear. Even so, if there is no gmail user in my friends, I still do not register gmail. There is no doubt that this is the biggest bottleneck gmail promotion in China.

I think the initial invitation system is just a superficial phenomenon, in fact hidden gmail user positioning of this product, that is, to find the real need gmail users. Such users should have used other e-mail services, the use of this great habit, it is best to dissatisfaction with the service before. Imagine, for a person who has never used e-mail service, your product no matter how good you are talking about, their first attempt may not be large. Although there is another argument that it is difficult to draw competitors' users and to develop new users, there is also a suspicion that they have no confidence in their products. From another perspective, this also shows how confident Google is about gmail.

The real use of e-mail service users can appreciate the good gmail, this is because there are contrast, whether it is interface or interaction, or anti-spam, let the user experience is very good. Think about it, when we joined that year we have not seen black and white TV, how can we feel now the big screen, plasma, LED, LCD these TV is good? Comparing these old users who have used e-mail services and the new users who have not used e-mail services, it is clear that the old users are more important nodes in the network, the influence of the old users is also greater, and the old users also have strong word-of-mouth marketing capabilities . Of course, for a new user, gmail is not not accepted, but in the early days more emphasis on word of mouth marketing effect Bale.

2, many Chinese Internet users, like to sit back and enjoy, even simple forms are too lazy to fill, most want to be bundled registration, direct use. QQ mailbox and telecom 188 mailbox, is to do so, your mailbox and number at the same time opened. From the product design point of view, the user is right. The simpler your product, the more you like it. IT comic book teacher Seagio has a famous saying: "The world's best user experience design is nipple. All new users will be used at a glance, and lifelong dependence." If God does not give the baby to design a coffee machine like feeding device , Then humanity will not have today.

Yes, many Chinese users are like this, as we have done for many years before the service, bundled donated to the user a lot of services. However, users will use it? Users will cherish it? Judging from my experience, it is obvious that these bundled donations are largely not what users need, they are not used by users, and they are not cherished. For users, free, bundled services just want to get a thing at any time, at any time can be forgotten or even forgotten. Every QQ user has a QQ mailbox, but I believe that users who log in to QQ mailbox are less than those who log in QQ IM. Most QQ users only chat without QQ mailbox. Although the absolute number of QQ mailbox users may have been great, but there are a large reason for the plate, there are marketing reasons. My practice proves that while hundreds of millions of Chinese mobile users can become 139.com's registered users owning communities and mailboxes, the user's activity is low.

One for the first time in the Internet cafes in second and third tier cities and even rural youth, able to help others clumsy success of a QQ number, desire and the value of the results can be imagined. Actually I applied for or got too many e-mails in that free era (about 10 years ago). In fact, I still have only one sohu mailbox, Yahoo and hotmail mailboxes are still used, but I The main mailbox is already gmail. Those e-mail not their own not use, that is, has collapsed, have not cherished when they own, after losing their own point of no regrets.

There are some extreme cases can be verified, for example, compared to various types of web site or service registration process, you will find that there are two types of I am afraid that the threshold is very high. The first category is related to money, such as Taobao, Alipay, such as applying for bank cards, credit cards, online banking. The second category is related to marriage, almost all dating sites registration process is lengthy and complex, and even some social networking sites as well. In fact, it is not that easy to register a new qq number for now, unless you pay for it by using a mobile phone or paying for it. Actually, paying is not so easy. Obviously, the loyalty of such services will be higher than other services, in addition to rigid demand and other reasons, I think there is another reason that can not be ignored is that users pay more to get it.

3, another Gmail is not thoughtful place, is the English domain name. For Chinese users, see English just like the governor saw the voice recorder, the fear of addiction. Although there are only four letters to know the word mail, but serious bad spelling, there are many years, I can not tell the end of the mail or mial, I believe there are many confused users. Since so hard to remember, many people gave up.

In fact, I do not think how gmail hard to remember hard, mail is a very basic English words, but also a variety of media is often exposed a word. Even in China, e-mail, the word has been shrouded in the sky by 2000, it can be said that this word is more famous than the other basic words. And I do not think mail.sohu.com is a better memory than domain names like www.gmail.com or even worse than the 126. Because spelling hard to give up a service, but I think such people are not the object should be served. There is a cost to using any one service in this world, no matter what kind of service is also free or free, this cost must be borne by the user. I just think that the cost of remembering the word gmail is significantly less than the cost of using a free, easy-to-use e-mail service.

In addition to the above three I agree Wang wrote the benefits of using gmail, in fact, the benefits of using gmail there are many, such as access and screening of vast amounts of information as an inter-era service, set it as the home page is a good Method. So you basically no longer need to remember what the site, in fact, whether Google or Baidu, have provided a very, very many web applications, these applications for a general Internet users, especially a new Internet users That's enough. Moreover, with the development of the times, you may also be able to use the gmail account worldwide, Google can become a home.

I do not agree with the bad gmail, I hold a different opinion and the Whiteboard, I think the results do not use gmail not so terrible. In fact, until now, there are still many people in the world who have not used computers, have not been online, have not used e-mail services, have not used or even never heard of gmail. However, this does not prevent these people from settling down their lives, raising their families and becoming middle class and even making big fortune. I think if a hiring manager at an IT company skims over the light clouds on his face when he sees a candidate's qq, 126 email, then such a company does not stop there.

I never think that the use of an ancient mailbox what is inadequate, the mailbox is not clothes, can be changed with the seasonal fashion trends. E-mail is just a tool, the main function is to send and receive e-mail, nothing else is more important. E-mail is just a person's contact information, and the same address and mobile phone number, is the hiring manager in the face of a move to a new home or replace the phone number will treat it? And I think the use of an ancient e-mail service, which is entirely a personal choice, although it is also related to the various indicators of this person, but it should not be covered with anything.

Source: http://daxu.net/archives/1276.html