Product trend analysis of small and medium-sized Enterprises ' Network Marketing market

As we all know, with the Internet business applications in the small and medium-sized enterprise users in the growing popularity of the Internet as a basic application of network marketing has become more and more influential. To this end, the domestic different levels of Internet Information Application service providers to open up more than 10 years, with each other has been a benign and unhealthy market competition. A higher level of manufacturers are expected in the small and medium enterprises in the application of information technology to obtain a certain market share, the lower level of the manufacturers are only for the small and medium-sized enterprises to cast part of the cost. Over the past more than 10 years, the industry has been extremely competitive, and over the years, the market atmosphere has not changed much.　　What is the development of the products of the small and medium enterprises? In January 2010, the China Internet Network Information Center (CNNIC) published the 25th China Internet Development Statistics Report, the report shows that China's internet users have reached 384 million people, Internet penetration rate increased to 28.9%, the report also shows that The Business transaction application user scale grows fastest, average annual growth 68%. Huge Netizen community, to the vast number of small and medium-sized enterprises to bring a wide range of Internet Marketing application market. Different sizes of network marketing applications are still more fierce between the fight, are expected in the network marketing campaign to obtain more SME choice, these manufacturers have listed companies, such as Baidu, Google, Sina, Sohu, Alibaba and other big-name, there are unlisted companies. More than 10 years of network Marketing application services market development, hundreds of products and services, and most of the product life expectancy is maintained in 2.5 years. Can adhere to the 2.5-year survival period of products, can get a good development, more than 1 years of products have disappeared. Only a very small number of products have been long-term development, such as Baidu's Baidu promotion services (previously called bidding rankings), Google's advertising services (English name is Google ADWORDS), the scholar of Xiamen scholar friend Marketing engine (previously called the Scholar Commercial software) and Alibaba's Chinese suppliers and other products. These products, are more than five years old brand products, it can be said, has become the vast number of small and medium-sized network marketing applications of mainstream products.　　Sales providers of these products can be found in most cities across the country. Baidu promotion, has been a single customer access for consumption units, click once from a dollar to dozens of yuan. Google's advertising services and Baidu similar, but more than Baidu's Alliance site, advertising display a wide range. Xiamen Scholar's business friend marketing engine is according to the package annual charge, thousands of yuan per year. Alibaba's Chinese suppliers are mainly used for foreign trade enterprises, depending on the customer industry, the annual fee range from tens of thousands of to hundreds of thousands of. These products, the effect of the fastest, is Google's ads, especially for foreign promotion, the effect is obvious. The most thoughtful service is Alibaba's Chinese suppliers, but also for the promotion of foreign trade business. The use of the most simple and convenient, Xiamen Scholar's business friends marketing engine, the latest product series is the friend marketing engine Diamond members, for the domestic networkThe marketing effect is very good, and once set, 365 days a year to use, do not stare, all automatic independent completion. I have had the opportunity to obtain an internal test account (http://bp.258.com) from the Beijing sales service of the marketing engine Diamond member of the scholar business friend, thus obtaining the whole application observation of the product. I am amazed that the application design of the product itself has been highly intelligent. The first Marvel is this product to the vast number of small and medium-sized users to save a large number of network marketing application funds, an information dissemination interface, can also be spread over more than 2,500 domestic business websites. The second Marvel is this product to the vast number of small and medium-sized users to save a lot of manpower, one-time business operation, system configuration, the rest of the things by the machine independent cycle completed, the entire operation of not more than 2 hours, but can get the full 365 days of the use of the effect. The third is a collection of construction stations, network promotion, customer service, customer management and other functions in one, so that the vast number of small and medium-sized customers only need to open an account, you can get a full range of functional services.　　Comprehensive evaluation, this is a very intelligent, user-friendly, close to the actual needs of small and medium enterprises good products. Of course, in addition to the above several years in the actual application of small and medium-sized enterprises more stable, market share of the largest products. There are also some good products, we will gradually review, and the results of the evaluation published to the broad masses of small and medium-sized users friend. The above recommended several products, are independent research and development of enterprises, with independent intellectual property rights. This is a part of the market with the imitation product has the essence of different functions and the actual application of the effect of different.