Production and analysis of project report for bidding promotion

We all know that the medical profession network promotion is now the most important one http://www.aliyun.com/zixun/aggregation/8968.html "> Promotion channel is the auction promotion, the folk has a saying:" Do bid promotion is to find death, Do not do bid promotion is dead ", many small hospitals cannot afford to bid, by optimizing this free channel is now waiting to die. Of course, bidding also let a lot of hospitals make hair, nor is it "find death". So what's the most important thing about bidding?


 


if in the early bid, you will operate the account, will add keywords, creative on it, but now different, Baidu intends to combat the medical industry to optimize the site and promote the channel, forcing all the hospitals to do bidding, so that the current competition in the medical bidding has become very fierce, So it's not that easy to do the bidding right now. It is difficult to achieve the money that has not been burned for a few years. So what's the most important thing about bidding? The most important thing is to make a good job of the medical bidding to do the data report, look at the data, analyze the data to find the root of the problem. Therefore, bidders must have experience, based on experience to determine whether the data is normal. If you lack of experience, I suggest you start from every day to do the report, where small head bidding dark horse software small series to introduce the production and analysis of the project report.


 


first of all, we go to the backstage of the data report first to export the plan report (the proposed plan according to the project name to establish, can analyze every day of the project consumption).


 


then we will be from the business to export the consultation volume of each plan, how to look at the consultation volume of each plan? When you create an account, you should label the idea behind each idea to which program it belongs (the input/output ratio of each plan can be analyzed later). Then in this report, the corresponding consultation amount is written behind each plan, and the corresponding cost is calculated.


 


the consulting volume and cost into a graph, according to the fluctuations of the graph to determine whether the consultation amount is normal, if the consultation volume has declined, please check the plan of all the keywords click and rank is normal, for the long-term consultation volume is very low plan, please dig new keyword Add, and do a good job tracking. It's a daily report, daily report every month there is a monthly report, the daily report in the daily data of the most important items extracted, we mainly look at the daily consumption and consultation volume so that every day to extract the consumption of each item and the amount of consultation can be.





Small head Bidding software is generally a simple analysis of the price of daily data, first analysis of the trend of each plan, in the analysis of the structure of the auction account, keyword Click analysis, bidding landing page conversion rate analysis and so on.


 


small head Baidu bid price adjustment software www.ppctui.com Only you set a good bid range and goal ranking, you can set up the automatic analysis according to your settings, matching the best ranking position and optimal bid scheme, fully automated adjustment, so that you save money saving time worry.


 


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