Production value of 4 billion yuan rapid rise of the Dalian animation game industry
Source: Internet
Author: User
KeywordsWeb games animation industry anime games anime festival horse small jump martial arts network game
Mention Dalian "Anime corridor", some people may not know its specific location, but as long as the Ling Shui Wan Road south of the House on that a different form, lifelike huge cartoon image, many people will have a distinct impression. Yes, in this 3-kilometer-long road, Vue well-known enterprises at home and abroad consonant from the state Ministry of Culture and Sarft has been named as the national mobile roaming industry revitalization base, the national animation industry base of the Dalian animation corridor. 2004 Planning and construction of Dalian High-tech Park animation industry corridor, in the Municipal party committee, municipal government and high-Tech Park management Committee, with the strong support of the use of a short period of more than 4 years, rapid growth for the city of animation and game industry cluster Development region, become the largest in the northeast, has a Up to now, high-tech park animation corridor into the use of the building area of 100,000 square meters, has been stationed in mobile roaming enterprises up to 114, roaming output value from 2005 to 250 million Yuan to 2008 of 4 billion yuan, to achieve a leapfrog development. Roaming industry has become an important force to promote the development of cultural industry in our city. Dalian Animation original works become CCTV "regulars" every audience who watched the opening ceremony of the Beijing Olympic Games last year will remember Zhang Yimou's vivid picture of the whole world through that huge huazhou. But many people may not know, in the form of animation to participate in the creation of this novel and unique giant Huazhou is just the animation company of Dalian City; a lot of children in CCTV's "animation town" has seen "Detective QiQi" "Twin Princess" "Every Day Laugh" "Naughty pack Horse small jump" and other cartoons, These cartoons are also done by the animation enterprise of Dalian. Dalian Animation Corridor since the planning and construction, has always been committed to the original animation, and strive to create the original capital of the northern Chinese animation. In recent years, has launched a large number of outstanding original animation works, and in the central and some provincial and municipal television broadcast, achieved better economic and social benefits. 2008, animation corridor complete original animation 6,494 minutes, get the official broadcast permission 5,384 minutes. Among them, "happy classroom" has obtained the League spiritual civilization construction "five One project" prize; Dalian 亁 Hao Animation "Origami Soldier" will be the traditional origami culture and modern three-dimensional animation technology, the perfect display of "origami" artistic effect, not only has been highly praised by CCTV, Recently participated in the Shanghai International Cartoon exhibition also won the highest award-"The Most market Potential award", and received 300,000 Yuan bonus, and was selected as a good work in the second half of the Cannes Television Festival held in France. "Chivalrous small Blue Sky", "Liao Zhai", "Vegetable Vegetable Regiment", "the Micro Kingdom" and so on a batch of original two-dimensional, three-dimensional animation works will be unveiled in the recent CCTV. In addition, there are three-dimensional animated "BMW and the story of the Big Ben", "Magic Rabbit", "sea big PK" and other works are in the process of production. 90 minutes Movie "Dayu Water" basic production completed, will be released. "Dahua Mencius" "The Sea Baby" "Dahua Confucius" and a number of original themes are also smoothProject。 With the animation base of the various functional facilities and the continuous improvement of the original enterprise agglomeration, the development of the original animation in Dalian space is more and more, the northern Chinese animation of the original characteristics will be more obvious. Outsourcing animation actively expand overseas markets in recent years, the use of Dalian location advantages, animation corridor mobile roaming outsourcing industry increasingly mature. Dalian Animation corridor with Japan, Korea, the United Kingdom, Australia, the United States and other countries to establish the animation outsourcing cooperation mechanism. In 2008 alone, the city animation enterprises on the export of nearly tens of thousands of drawings, realize the output value of 120 million yuan. Bo Tao Multimedia Company has developed into the largest 3D animation and game outsourcing developer in Dalian area, has established cooperative relations with 3 American companies and 18 Japanese companies; the outsourcing business of digital coordinate company has increased by more than 100% over the previous year, and its business scope continues to expand, including 2D TV cartoons, CG films, 3D TV animation, mobile games, online games, home and commercial gaming machine, such as a full range of digital content production field, completed the Japanese arcade game "Showa Era", "Moon Shadow" role modeling, video game "The Warring states unique" the title animation, handheld game "rogue Wang Zhicheng" scene production, such as many of the daily outsourcing projects, It is highly appraised by Japanese company, and the income also achieves rapid growth. The first half of this year, animation base 38 Enterprises participated in the Tokyo International Animation Festival, a number of companies in Japan signed a cooperation agreement, the total value of the contract reached 5 million U.S. dollars. In the field of animation outsourcing, our city will further expand cooperation space, increase work, establish a full range of multi-level project outsourcing platform to the animation corridor as a whole brand and influence, to help enterprises expand the outsourcing market, China's foreign (especially Japan, Korea) the largest outsourcing port and the world to move the cultural exchange Center. Network Game "Step by step for the win" network and mobile games is an important support for the animation industry. Since 2005, our city animation game enterprises to develop networks and mobile games 1362 kinds, creating output value of 8.3 billion yuan. In 2008 alone, the animation corridor completed mobile games, mobile phone game and mobile phone animation works 312, the successful introduction of mobile Internet Service Content Application Service provider (SP) for mobile games, Internet content development enterprises to provide online services for 3G mobile phone content development to provide the necessary platform. Dalian Jinshan Independent research and development of the domestic first green FPS network game "anti-terrorism era" launched in 2008, in Thailand, Malaysia and other countries to operate, only a year in Thailand to obtain nearly 800,000 U.S. dollars in income earnings. This March, the game in the domestic market, is expected to achieve 2009 annual sales revenue of 80 million yuan. Dorje technology and the United States map of the company in the web game "picture more stories," cooperation smooth, will be the sole agent "figure more stories" in China and the United States exclusive distribution and operation, to create a web-based game based on the global children's education and entertainment platform. The network chess game of Dalian Classic Network Co., Ltd already has registered user 310, at the same time the highest number of online from 2007 to 36450 people to the current 77843 people, the growth rate reached 113.6%, Liaoning Chess market share reached 72%, Liaoning and even the northeast is the largest, most users, the most influential local chess game platform. Web product development and operation of a major breakthrough, "Entertainment Network Home" network community launched only 4 months, the opening of personal homepage users will break through 70000 people, while online breakthrough 3000 people, the number of visits to break through 300,000 times. In addition, the recruitment service channel "Entertainment Network Talent" also successfully launched in June 2008, the current number of enterprises more than 800 users. The company and the Dalian television station Joint "step by step for the win" game program influence continues to expand. A few days ago, the operation of large-scale martial arts network game "Chivalrous Road", became the "Shaolin Legend", "The World", "Cs-online" after the animation corridor enterprise operation of the fourth large-scale network games. The implementation of the "flagship plus" strategy, focusing on supporting the Chinese record group as the representative of the local mobile roaming enterprise development and production. China recorded the development of the game platform, is a human-computer interactive intelligent TV and personal PC game consoles, mainly focusing on interactive sports learning and entertainment, car driving skills training, music musical instrument skills training, taking into account the traditional learning machine functions, to achieve fitness, learning and mastery of knowledge. China record of the game Machine project development goal is to record as a leader, affecting the animation corridor in Dalian and even the national mobile roaming industry development. In the mobile roaming industry Management office and the relevant departments of the full support of the current personal PC game has been put into mass production, In the first half of 2009 output 22,000 sets, to achieve sales revenue of 22 million yuan; Based on the video game machine developed before the end of the prototype, has developed near hundreds game with this matching, is expected to sell 50,000 units next year, to achieve sales revenue of 75 million yuan. Animation talent in the base of industrial development can not be separated from the talent guarantee. In recent years, Dalian Animation Corridor attaches great importance to the cultivation of cartoon talent, and strive for the development of mobile roaming industry to provide human resources support. At present, the animation corridor employs more than 4,300 people, including the introduction of high-end talent 143 people. At the same time focus on the sustainable development of industry, and constantly strengthen the training of animation talent. Anime Corridor existing animation training institutions 7, the annual training personnel more than 1500 people. The first half of this year, but also the introduction of well-known animation training institutions Crystal Digital Education Institute and Dalian Perfect Power Co., Ltd., for animation training injected fresh blood, each year for the animation corridor to provide a mature design personnel about 1000, effectively solve the rapid development of Dalian mobile roaming industry for high-end talent needs. Dalian Animation Industry Office director Zhang said, the next step, will continue to play the role of animation corridor hatching, integration of human resources, encourage the campus animation enterprises to establish animation talent training base for all kinds of mobile roaming talent to provide a large number of internship and job opportunities, complete from college students to high-end talent role change, To meet the growing animation businessBusiness to all categories, all levels of talent needs. Various support and preferential policies for the development of animation industry escort over the past few years, Dalian High-tech Park for foreign animation industry to domestic transfer, the State to encourage the development of animation industry favorable opportunity, relying on Dalian software industry, talent and location advantages, developed a detailed development plan, and improve the relevant policies and regulations, Efforts to provide a reasonable policy and regulatory framework for the animation game industry, build a broad industrial operating platform to create a good market operation environment. Up to now, the animation corridor has invested up to 1.881 billion yuan, supporting and support the development of the animation industry. In infrastructure construction, the animation corridor continues to expand the space for development, 2008 New Industrial room area of 28000 square meters, the total area reached 100,000 square meters. This year will also invest 1.1 billion yuan, new 170,000 square meters of animation industry building. Investment 40 million yuan construction of the mobile roaming public Technology Service platform, the first phase of equipment has been fully put into use, including cluster rendering platform, action capture platform, audio collection platform, for animation corridor enterprises produce quality products to provide technical support; Phase II equipment is continuing to improve, including non-linear editing system, Three-dimensional full-body scanning modeling system, stunt studio, video playback platform, product display platform, can provide enterprises with the most advanced mobile roaming production, testing, special effects, audio photography and other technical support. The Public Technology Service platform is completed, will become Asia's largest animation public technology service platform. Building area of 800 square meters of animation hall, set the modern multi-media technology and harmony photoelectric in one, through a large number of video, projection, pictures of the Dalian mobile roaming industry development and animation corridor animation enterprises to publicize, for the development of animation enterprises to provide an important promotional window and display platform. In recent years, the high-Tech Park Management Committee finance also took out 10 million yuan each year, set up special funds for the development of animation industry, dedicated to support the park roaming enterprises, but also supporting the introduction of a number of preferential policies for the rapid development of mobile roaming industry to provide funds and policy security. (Shan Tang)
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