Products should be grounded gas

In your eyes, only know the expert's unrestrained, but did not see our real demand; everyone has their own ideas, and I have my use; you ignore my actions, and I decide my choice; You laugh at me I must open the wrong way, and I always miss the expression of pity; You can despise us for being little white, We will prove the age of who this is. I am a user, so I speak for myself.

In today's information explosion, info is The last thing we need. A function, a product on-line, can have a large number of people's comments. As time passes, we jiangshan in the long articles. O2O, LBS, NFC, and the App Store appear more and more frequently. As if not written on the internet with the era of derailment, can not riders. Empty talk Languo, work hard to Hing state. So still do a grounding gas products.

No one can predict the future and success

The concept is only a concept, after all, just put on the seemingly professional words. A period of time before the O2O is very hot, said is from the group after another hope. But so far did not see who is so fire up, it is the recent school pancakes Aunt Fire. O2O, it's not that you've got two o to get it, put the cart before the horse, or connect the ground gas more healthily. No one can predict the future and success, no matter who. Ma was also unable to know the QQ today, not also had to consider selling it? Four big portal Sohu originally love special letter, and the reason why call this name, is because Chaoyang elder brother he just know oneself want to do the Internet, what to do, how to make money he also novices. Pinterest was born when founder Ben Silbermann was looking for his girlfriend's engagement ring. He found a lot of favorite rings, but he needs to compare them over and over again. Always, should be "need", success will not be in our read the DAO from the sky. Talk to yourself, work hard to hing the enterprise. Living on the ground is better than living in YY's world.

The world is big, you are small

Zhangxiaolong said: "The demand only comes from your understanding of the user." Not from research, analysis, discussion or competitor. "A listen to secretly happy, later can do less work, wanton imagination, I understand my users." Really? After the micro-letter fire, give me the feeling is "suddenly like the spring breeze, thousand trees million pear blossom." Talk about the need for less people, talk about human nature, talk about greed and ignorance of many people. But what if I say that we are a god-like jobs and we do research. When Jobs left Apple to create next, he did a repetitive research, and Joe was happy to do it. Can not become Zhangxiaolong, but branded the next Handan vices. The demand is objective existence, can only discover cannot create. So Zhangxiaolong's words are true, the demand does come from the user, this is the essence, research is to understand the user, explore the needs of users, but also through the representation of the essence of the method. What's more, the user's knowledge is not out of thin air, is it?

Many times, we think we know the user. I think that is the user's thinking, great fan Zhong-yan's "first, enjoy". But do not forget, for the product familiarity has been the industry's familiarity, sometimes sword walk slant, ignoring the needs of the mainstream users and pain points. If you go to small towns and villages and ask, they are actually more using Tencent Weibo. Perhaps you should have heard the Baidu search above the story of Baidu. Even in the last few days Taobao Ghost Foot Seven also mentioned, Ali search on Taobao everywhere. Do you understand? Most Internet companies are in the north and deep Hangzhou, but most of the users are elsewhere. We are only aware of the big city around us. So we are in the choice of Sina Weibo, but did not notice Tencent Weibo's traffic is much more than Sina, a lot of users. (See figure: Data Source: CNNIC)

Users of the world is very large, distributed to corners, our world is very small, only from around. When we travel next time, take the train, you may have new enlightenment. Sometimes, take a bus and you will understand the pain of cock silk.

Let's take a look at the description of "simplicity first" for mainstream users and expert-type users.

The majority of users (most) expert users (very few)

Hope to finish the work immediately like to set your own hobby first

Trying to get a solid result, hoping to see the perfect result.

Afraid to break something, to dismantle everything.

As long as it fits, you have to match it.

Want to see the examples and stories want to see is the principle

A great product, and it's just a tool for me to do my job.

Users do not use all of your functionality. He was just finishing what he wanted him to do. It's like Office features, but we never know what we don't need, do we? Has your editorial work been affected? Do you know that there is a camera function in Excel feature can be screenshots, and you change the original image after the screenshot also adjusted it? I think a lot of people don't know. But this does not affect the use of most people.

Perhaps the picture is not appropriate. Because the turnip greens, each people's own, the member always wants. The value of a product is not in the amount of functionality, but in whether it touches a user's high-priority goal. But I just want to see something new and look at the information.

One more example. Don't think you know me, you don't know

"Wow, it's gorgeous." Users must like. "Most of the time, we feel that users should like these features, because we have been walking in the intelligent, Ai exploration of the road." We are in the heart of the hope that we have special powers. With the slogan product changes the world's circulation, this enthusiasm also comes. You don't have to say, I know you need. Finally, the general cry of the user anger: "You don't know!"

Have you ever tried, I have to change line new paragraph, word but give me the next number, I have to backspace delete adjustment. Have you ever tried I clearly dozen is all lowercase, you ya but give me a first letter capital, I have to adjust for lowercase again write.

Have you ever thought that I have been in the search box to get the cursor, which indicates that there is a certain search intention, you give me a bright red 123, must interrupt my operation. Even if the background statistics search today what hot things, why not direct home directly to show it, just want to tell me: "Hey, I know you want to search what OH ~" I said: "You don't know, don't pretend!" Oh, yes, you may also say that loading the first page directly input is good ah, that will not appear. You control my page but you can't control my use. You are not aware of the circumstances in which users use your product.

In fact, such a lot of examples. For example, when I excitedly open an app, the eraser layer, this is the latest version of XXX ... Can't turn it off. Well, who raped my control? Wouldn't it be nice to have a little hint if it wasn't a major bug?

Wisdom is wrong, you don't understand. Do not use your noble yy taint my 龌, I just want to quickly finish what I want to do. Perhaps sometimes, the product has many helpless, boss's Pat head, each department benefit balance, but some really is we live in own world, in the frog.

Instead of looking at the stars, it is better to be possessed. The user is there, never abandon. Our world, should not only the concept of unrestrained, should not only "immediate" users, should not think you understand all. If you thirst for knowledge, if you are foolish. Come out and you'll be mature.

Living in the bosom of Cang teacher, you can never understand love, the year of the Sao. Come out.

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PostScript：

1, for QQ and Sohu story can see "boiling 15 years", foreign can read "tide of the top", read the history of Xing, you know.

2, http://www.cnidp.cn, data requirements can be applied to one, the data can not determine the true degree, but for comparison is still possible.

Phoenix_lzq, the author of this article, micro-credit public account: PHOENIX_LZQ