Products that have been abandoned by Renren

Recently, it has been said that Renren Wireless division of the Organization of the adjustment, will be transferred to everyone's game and glutinous rice Network business unit, but do not rule out the fate of some employees will be affected. This is tantamount to saying that Renren has plans to give up the wireless division. Another message is that Renren announces a strategic partnership with Youku, sharing its platforms and resources, and cooperating deeply in the areas of traffic, users and content. This is tantamount to saying that everyone is not going to consider the mood of their video company 56 nets,

This use of investment home wrist to do business Chen style, Tiger smell has a special article explained. In an interview with Tiger sniffing in May, Chen said it was moving from a team of wireless project teams with no corresponding business on the PC side to a team with a PC segment counterpart to add to the existing, seemingly rewarding, business. "My advantage is to admit it quickly, and run immediately if you find it wrong." I often advise the team that there is no need to do something that is not high in competitive barriers to do something bigger. ”

To look back on those years, the project that had been abandoned by Chen a boat halfway:

1. Windmill Network life: 2 months

Renren's class Pinterest tourism social networking site on the March 20, 2012 high-profile online, product positioning is in the windmill record on the journey of beautiful food, and then shared to family and friends.

However, only two months after the May 17, The Windmill network announced the dissolution of the team. CEO Chen Xiaofeng afterwards summed up, first of all, the issue of internal entrepreneurship impact on the early hatching and coordination of the windmill, and entrepreneurial genes are born, entrepreneurs need to play their comparative advantage, in order to survive in the vast Red Sea.

In addition to the product itself, the dismantling of the Windmill team is also linked to Renren's 13.6 million dollar loss performance in the first quarter of 2012.

2. Feifei Life: 3 months (still alive but marginalized)

In March 2013, everyone launched a program that could self-destruct images and information within 5 seconds-Fifi. After this program can be burned after the message to set the viewing time, from the recipient opened the message after the countdown, viewing time, the picture will be automatically destroyed.

After reading the burning function is not Feifei, first in the American fire Snapchat, then face book also launched the Poke. But young students in the country do not like to send pornography or embarrassing photos to their friends as peers on the other side of the ocean, even if they want to send a little more intimate micro-mail. So Feifei has a few comments on the app Store in China, with the current social class ranking of 1422, with marginalization.

3. Kiss and Meimei Life: 5 months

Everyone in January 2013 also released two new applications "Pop" and "Meimei", respectively, the main voice and photo social.

By adding photos, and with the sound of special sound to achieve the purpose of interacting with friends, friends can also voice comment interaction. This imitation is the Xu Chang team launched "Pa", and both the market positioning and target users indistinguishable. Although in the early days of the launch of the Chinese region has been the 115th download of the App Store, but also eventually faced the fate of the offline.

Everyone issued a notice that the official off the May 31, the App Store has been unable to find a kiss.

And Meimei, Renren saw Facebook buy Instagram, so also follow the introduction of the photo application Meimei. Do not say that the market professional photo application snapeee,camera360, is the micro-letter in the photo also has a good filter effect, why users have to bother to download a Meimei?

Meimei in the first online in the App Store has a social class ranked 33 ranked 371 of the good results, but also end up with the same fate: The official has issued a notice said Meimei on May 31 officially off the line.

4. Letters Life: 10 months

March 2012, everyone released almost cloning micro-letter "letters", then canceled the phone client's private message, forcing users to install two software. It can be said that letters in addition to import Renren's contact information, other functions and micro-letters are the same, and no bright spots, and frequent bugs.

Although letters has harvested the top 10 in social applications, letters was forced offline in January 2013 after a series of negative reviews.