Professional blog site transformation SNS is from waiting to die to find death

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since Xingdong created a blog network has been disclosed into a bankruptcy crisis, professional blog site from the industry forgotten more than two years later, again triggered the industry's concern. including blog network to provide professional blog function of the site (short, professional blog site), have thrown out the transformation of the current hottest SNS concept plan.

Liu, director of China Venture Capital Research Center, joint "entrepreneurial observation" research results show that the comprehensive category of professional blog site transformation SNS, the likelihood of success is negligible, continue the original blog idea is to die, if the SNS can only accelerate the pace of death.

The main reasons are three points:

1, the blog is already the world of portals, professional blog site no chance of a comeback.

In the early days of blog development, professional blog site is not the work. But since 2007, the blog service of the portal has already occupied the most important share in the market. Four major portal sites occupy more than 70% of the Chinese Internet brand advertising revenue, the decision of the Professional blog site in the financial strength can not contend with the reality.

In the number of users, Sina blog, Sohu Blog, Tencent QQ Space, and NetEase blog, has occupied the entire blog market more than 85% of the share.

And in terms of traffic, the portal relies on its own platform, to the blog users with the traffic has already exceeded the professional blog site.

With the four comprehensive portals in the content is more and more emphasis on the content based on the blog, portal blog has formed a media influence, and the vast majority of professional blogs can only be content to show their own small circle.

In the market share, the proportion of users will be further focused on the portal.

2, professional blog site users too little, the construction of SNS is not an advantage.

You may want to ask: the Portal blog will be further concentrated, meaning that the professional blogging function of the site can not survive? Yes, in the current market situation, the charge of the blog hosting service almost no rapid rise of the possibility of professional blog site to pour more than just a blog network.

In the future, the survival of Professional blog site, must have similar occupations, interests or hobbies to form a vertical blog site. This type of vertical blog site has the opportunity to take advantage of user-generated content and, at a lower cost, to form a vertical web site with industry influence.

Professional blog sites can form a value that must be in the vertical area where these portals simply have no experience of ploughing, because their target audience is a broader group.

SNS sites are now prone to tens user registration, or even hundreds of billions, this is to provide professional blog function Service website, it is difficult to match. To the current blog site level 100,000 or millions user base, to transform to do SNS and no user base of the site compared to no core advantages, and even to continue to serve good old users drag.

3, the money is almost finished, but there is no reliable income.

Whether in the blog network, or Blogbus, or BLOGCN, development for many years did not form a reliable income, in view of the current situation, blog services in the short term still can not be profitable.

Professional blog site entrepreneurs see their head there is a wall, turn the direction but to another look not clear in front of the alley, but SNS is not common people can afford to play.

Investors ' money is almost finished, but SNS can not achieve short-term profits, and SNS social networking site cost is much higher than the provision of blog services.

4, SNS Bright future, bumpy road

A lot of people ask why not on the SNS network? SNS, technology has not been an obstacle, even if the technical force is not strong industry website, currently can choose a lot of open source platform.

Indeed, SNS offers social functions that seem to work well for industry websites, especially those offered for business like digging the PayPal net. However, we believe that the first batch of seed users will have a direct impact on the development of social services to dig the net, and, at present, we do not have to reserve the ability to operate SNS platform and talent, so we choose to be cautious, slow.

Professional blog site, provide the basic public service, the transformation of SNS, for example, will encounter the most powerful SNS platform, such as happy Net, network, 51.com, and the four major portals are truly open social platform.

And the results of competing against these opponents, we can now basically expect. The last game has lost, professional blog site can no longer afford to lose, please carefully choose the direction of development.

If there is any value left in a professional blog site, it is a team that has proven experience in Internet products and operations.