Professional Blog Transformation SNS Community Network is to die or die

Blog's full name should be Web log, Chinese meaning is "blog", then abbreviated for blog, and blog (blogger) is to write blog people. From the understanding, the blog is "a kind of expression of personal thoughts, network links, content, in chronological order, and constantly update the way of publishing." Simply put, blogs are a category of people who are used to writing diaries online.

Blog is an email, BBS, ICQ after the emergence of the fourth network of communication methods, is the network era of personal "reader's Digest", is a hyperlink for the weapon of the network diary, represents a new way of life and new ways of working, but also represents a new way of learning. Specifically, the concept of blog (blogger) is interpreted as a person who publishes, publishes, and posts personal articles on the web using specific software.

In short, the blog is to network as a carrier, simple quickly and easily release their own experience, timely and effective and easy to communicate with others, and then set up a variety of personalized display in one integrated platform.

SNS originates from English abbreviation (Internet domain has three meanings: service Social receptacle services, software Social receptacle Software, website Social receptacle site; medical field meaning: sympathetic Nervous system "to solve" the sympathetic nervous system translation, Chinese literal translation for social network services or social network services, free translation for social networking services. Chinese network meaning includes hardware, software, service and website application, add four words composition phrase more accord with Chinese word-building habit, so people used to use social network to refer to SNS (including social receptacle service three layer meaning), use social software to refer to social Receptacle Software, using social networking sites to refer to social receptacle site. SNS refers to Internet application services designed to help people build social networks.

SNS enter China most important is the form is social. Social network (Social Networking) refers to the relationship between people, the network based on the social network relationship system in China is called social networking sites (Social receptacle site). Now many WEB2.0 sites belong to SNS sites, such as network Chat (IM), friends, video sharing, blogs, podcasts, network communities, music sharing. The theoretical basis of social networks derives from the six-degree theory (six-degree separation theory, Six Degrees of separation) and the 150 law (rule of 150). Now SNS application has become, some small field also started SNS attempt.

Since Xingdong created a blog network has been disclosed into a bankruptcy crisis, professional blog site from the industry forgotten more than two years later, again triggered the industry's concern. including blog network to provide professional blog function of the site (short, professional blog site), have thrown out the transformation of the current hottest SNS concept plan.

Liu, director of China Venture Capital Research Center, joint "entrepreneurial observation" research results show that the comprehensive category of professional blog site transformation SNS, the likelihood of success is negligible, continue the original blog idea is to die, if the SNS can only accelerate the pace of death.

The main reasons are three points:

1, the blog is already the world of portals, professional blog site no chance of a comeback.

In the early days of blog development, professional blog site is not the work. But since 2007, the blog service of the portal has already occupied the most important share in the market. Four major portal sites occupy more than 70% of the Chinese Internet brand advertising revenue, the decision of the Professional blog site in the financial strength can not contend with the reality.

In the number of users, Sina blog, Sohu Blog, Tencent QQ Space, and NetEase blog, has occupied the entire blog market more than 85% of the share.

And in terms of traffic, the portal relies on its own platform, to the blog users with the traffic has already exceeded the professional blog site.