Professional website management ideas sharing only serve the potential user groups

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Some grassroots webmaster in considering to do the site will first think of all-inclusive's website, that such information is richer and easier to retain users, but the development of the Internet is toward specialization and refinement of the direction of development. If the targeted user groups, but more easily to provide users with targeted services, site development can be more effective early development. How to run a professional website?

May 26 Thursday A5 Edition Chat event invited to weave Life http://bbs.bianzhirensheng.com/website leader Bugx share some ideas and experience sharing in the Operation professional website, if you are also running a professional website of a certain direction or topic, welcome to join topic discussion, See if you can collide with the sparks of communication.

Q: Hello Guests, weaving Life Network is in the A5 version of the chat activities to know, the site is not very understanding. Gentlemen, first of all, a brief introduction to weaving life site, such as Web site traffic, profitability, the number of staff.

A: The main introduction to weaving life is already there. One of our characteristics is the seasonal difference is very large, winter for the peak season, summer for the off-season, last winter flow is about 1.6 million PV. Because we are involved in commercial time is not long, so the profit model is currently mainly in advertising and business cooperation in some aspects. The number of team members is around 5 people.

Q: People who weave life are mainly middle-aged or older women, but these middle-aged women will not weave the Internet, or in the online search related knowledge and communication, start you how to draw your members?

And weaving life was formally established in 2005, so over the years, you are with what kind of mentality to let this station has been developed, have today's achievements. What do you support over the years? I've been working with two local communities recently, but the location is not very good, can you give me a suggestion How do I locate a city-level community site?

A: Our members are more than 30 years old, and older 50,60 have. Of course, because we are operating the website, not the Internet users are certainly not our target customers, at least she will open the machine, the Internet. This is the minimum requirement to become a member of a website. Some of the older are under the leadership of their own children, to find our website, registered as our members.

Female groups of this age do not have much internet access. These people can be promoted by working with publishers to do some books.

At first I took over the site and I spent half a year in it. and aunt, aunt level of communication to slowly understand what this group has been concerned about what needs to be online to get what.

Do website need to insist, a local community at least 3 years of precipitation. I've been in touch with the website since 2002 and I know it.

Q: To understand the specific needs of users of the site in order to really do a good job user service. Guests through the direct communication with the user to understand the needs of users, in addition to such a way, but also through which ways to understand the needs of users, and then to do a good user experience it?

Answer: Through user feedback. But mainly to and the user communication site, I added QQ group on hundreds.

Q: Knitting Life This type of industry forum, affirmation Some users do not like posting it? How do you guide them to post, tips, tricks, etc.

A: Well, that's the way it is now. People who post are definitely a small part of active users. This can be used to good integration strategy, forum props and so can experience its value of things to guide.

Our posting volume has been a bottleneck in 4000-6000 and has been maintained for a long time. I remember doing one thing to break through this bottleneck is to redeem the calendars of the year with points. I went to elaborate a 2010-year calendar. All are the users of the Forum's works and reality show. This activity is very much a popular gain.

Q: This proposal is very good, such as the A5 integration problem seems to have no way to achieve effective exchange, many people can not consume points, the enthusiasm of the post is reduced. Guests mentioned the "Use of the forum user Works and reality show" to create a calendar, must be very popular with users, because users are familiar with the people and the city. In addition to the integral Exchange Desk calendar, guests have what is more affordable, operable, and the capital investment does not need too many points exchange ideas?

A: Car stickers, mugs, T-shirts, mouse pads, sun caps and so on.

Q: The Weaving Life Forum just started commercialization, what are the future development goals?

A: Formerly is a public welfare weaving technical Exchange station, already has certain popularity foundation. The current commercialization is also a ripe one. The goal I set for myself is a five-year plan that will fully tap the value of business in five years. And this five-plan accumulation is for us to be able to enter the entity to pave the ground. We finally have to take the network and the entity combination mode. Shorten the distance of communication through the network, shorten the physical distance between human and person through entity operation.

Q: The introduction of the guests learned that the guest is a programmer, system engineer, is now responsible for weaving life site operations. Weaving life for the user group may be relatively few, that site is how to promote the early stage, mainly in what ways to promote the user to attract?

A: Site early promotion is every webmaster are faced with the problem, the beginning without content, you can only work hard some add content. The flow through the search engines will keep them. In the beginning you need a team, the team can be virtual, in the early days of the site, such as some moderators. With their help, the hardest time will come. Remember I used to work with a friend of the novel station, from nothing can also gather more than 200 original creator. After the start of the grand acquisition, really powerless to contend. But if we were to make a direct piracy, hey, maybe ...

Q: The user is here and he has to keep him, but how to keep the user needs to think hard. Weaving the development of life to now have no web site, or platform to advertise it? or organized what activities, online under the line.

Website promotion needs to have targeted user groups place, weaving life users are less than 30 years old users, how to win more this part of the user group?

A: We didn't advertise outside. Activities are organized. Every year the games are essential activities.

Some other major events were organized later. Love weaving 2009--Life netizens donated the theme activities of Da ' an primary school children in Yongsheng County, Yunnan Province, 2010 donated Yushu love sweater Activities, 2010 Shanghai Weaving Exchange. The seminar also aroused great concern in the industry, we have invited a well-known Japanese weaving master lectures, including Heng, some of the well-known business representatives also attended the meeting.

Q: 1, I'm curious as to why I built a professional forum that compares women, what motivates you to keep doing it? 2, as you said, weaving belongs to seasonal things, want to know how guests in the off-season is how to operate, there is no good way to teach to everyone?

A: 1, it should be said that I operate every website operation will inject energy and feelings, this and everyone do the site, pour into their feelings of things, should not give up. The site is like a child of his own, watching him slowly grow, there will be a spiritual sustenance.

2, yarn This industry off-season season is not to escape, I used to be very curious, ask a yarn shopkeeper, you do what product in the off-season ah? He answered me, I spent six months to make a year's money, there are six months is a holiday, this day is not good? For us, the off-season is to prepare for the season.

Q: The feeling weaving this industry development prospects are not very big, weaving very little time to surf the internet, the user group is more special.

A: In China this is a sunset industry, in Japan, Europe and the United States, this is a sunrise industries. Once and a yarn manufacturer talked about this industry, he said, you key who, let into the yarn industry, must be able to kill him. Oh。 This is related to the level of national and regional economic development, each country has its own specific environment, such as Japan, "curtilage" women more, will promote the development of the industry.

There are also developed social systems, will pay attention to personalized things, handmade things more valuable. And China's status quo, you wear a cloth of your own weaving, perhaps someone will say, you are too cheap, also wearing woven, buy a xxx brand good. This value has yet to be improved, for the whole market, as China's aging process, still will be a lot of people to join in. We will also promote this culture, after all, knitting a sweater than playing mahjong is more meaningful.

Q: The number of people who will weave now is very few, girls estimate few will this! How to solve this situation?

A: Our current users are basically married and have children, will come into contact with this content. For young people, the promotion of this culture is very meaningful. Can be promoted through the university to hold some activities. For example, first teach them to weave a scarf, give a boyfriend ah. Slowly attract their interest.

Q: In the guest's website has seen "training and the class consultation" information, is not want to learn users can directly through the site to learn knitting? In addition, do some people with strong knitting skills can run training courses through the platform to teach technology? The user to share the technology, is not also can get income? How do you get it?

A: Yes, manual training is one of our development goals. We have in the past and the famous weaving Master in cooperation with the establishment of entity classes, found that the student's learning costs are very high, assuming that the entity class tuition fee of 600, but the students may return tolls and accommodation, it will take more than 4,000, but also to leave delays work. So we open up an online training model, and get the affirmation of peers, graduating students can get some part-time. Next we will slowly let us issued a certificate more valuable, become a folk process certificate.

Q: The professional web site in the initial stage, more difficult, the number of users can not reach the desired goal at a draught. Introduction said Now "The number of registered Web site 600-1000 people speed growth", the growth rate is very fast, do not know whether this is the real data, are all through the search for what keywords?

A: It will exceed this number in the peak season. This number is not fast, there is a foreign site and we are peers, the first 2 years than we have more than 100,000, this year has surpassed us one times, they are our learning goals.

08 ago, do not know what the reason we were Baidu K dropped. So it's usually a friend's introduction. By the winter of 08, through a Baidu agent, to Baidu application to understand seal. So I think the content of the site is the first, the transmission of human descendants is also very fast.

Q: 1, professional industry station, there are many classifications, for personal webmaster, which aspects of the industry station easy small capital cut?

2, how did the guests think to do knitting industry station? I also intend to do a trade station, but it is difficult to choose the industry, from their own interests and what resources to find this I also know, but it is difficult to find a good direction

3, has always wanted to do an entrepreneurial category of the site, but search engine to know that this kind of site too much, like a small webmaster to do entrepreneurial type of site, from which a small aspect of the better?

A: 1, this question is very good, the professional website difficulty lies in each profession has own specialized knowledge, this is a preliminary threshold. Personal webmaster to choose their own hobby professional to do, is the best choice. If you are not interested in things, it is difficult to do, in-depth, this and reading the same, do not like to read novels, the language is usually bad. I this is an exception, is halfway to take over the site operation of others. So I will be in the actual operation, to in-depth understanding of the industry.

2, I was entrusted to operate this site, can only say that the chance coincidence. I am not representative of this. Industry-type web site can not grasp the direction, indicating that your interests are too extensive, but also to brush the election, you can see whether the same site has a monopoly of the strength of this industry to avoid first. Or sword walk slant, do the area type vertical profession. That would be a good direction.

3, or the same doubts, is to grow up. If there are too many people in the industry, choose a regional orientation.

Q: The early promotion of the site is very important, I would like to do a similar industry forum forum, but this kind of professional forum is different from the local community, you can add local QQ group and go to post bar publicity. Weave Life Forum users to middle-aged and older women, computer and operation knowledge relatively less, then how do you promote it?

A: The problem is actually a sore point. Often meet people who can't even register. We prepared a special tutoring QQ group, every day people will be due to registration problems. It is obvious that "your registered username has been registered", some people will think that this has been registered is successful registration, and a few. After joining the community, give these people a good tutorial, how to post, how to send a picture, step-by-step teaching chant.

Q: It's not an easy job to guide user habits, it's a big investment and it takes a long time to stick to it. You are on the Q directly one-on-one to inform the new user how to post, or to write a good beginner tutorial manuals and so on, so that users read the initiative first? Guide new users to register post this workload, in your usual website operation accounted for how much work?

A: Writing a special tutorial will save a lot of time, the registration problem has a special group answer, this task is really heavy.

Q: Previously done paint industry station, there is a certain ranking but there is no profit, each month is relying on the profits of Baidu Alliance, there is no advertising. How do I get people to advertise?

A: Our site was formerly public welfare, only last year began to explore commercial development. In this year, we found that professional industry website, business value is very big, just wait to dig. Paint industry is more than our industry, as long as you dare to offer, someone will dare to take your price.

Ask: "As long as you dare to offer, someone dares to take your price", this saying good, let stationmaster industry station is full of confidence to the future.

The guests said that weaving life at the beginning is a public good, that from the website to start commercialization to achieve profitability, in the absence of profit how do you insist on it? Before the commercialization of the operation, a little revenue, Baidu Google Alliance should have it, what is supported by what?

A: Previously Google's account manager would call to say that your site's revenue and PV is not proportional to why so low. Oh。 The first is to rely on businesses to open shops and some small ads to maintain, even the former administrator through fund-raising to solve the cost of the server.

Q: As a professional website operation, how to accurately locate their customer groups? How to establish a good image in the customer group? How to design the content of the website to penetrate the user group. Advertising, lottery mode I personally think that can only temporarily attract customers, and is not a long-term solution.

A: This question asks the core of the professional website. A professional website, original content is the core of its survival. Your site must be accumulated over time, and there are some loyal users to provide you with content. When starting, do not go to do material benefits of direct reward, otherwise inevitable die, cannot support such expenses. Members in the community activities, can bring them the motivation is "self value embodiment", simple point is someone back to his post, someone envy him. This is the power of his constant creation. To encourage them to create, to protect their creations, to publicize their creations, is something that needs serious attention.

Q: The industry site at the beginning need to have original content, that built the site early Weaving Life website original content How to come?

A: At the beginning, the moderator spent a lot of effort to collect some e-books. And do some tutorials on it. These will attract the attention of users. These are, of course, a long period of pay.

Q: Now do animation forum good, personal feeling animation is too wide, anime below there are many subdivision such as Fire Shadow Ah, cosplay and so on. Is there a potential for development now?

A: This kind of website is easy to get started. Personal Webmaster Energy is limited, can do subdivision of the animation. I often look at updates on the Quhuo, but it's too much advertising. I tried to shield it. When a new cartoon comes out, you can start.

Q: Now the site is too much, do things are more and more miscellaneous, let us these small stationmaster do not know what call professional, as long as can make money on the mentality more and more heavy, how to maintain this mentality in the professional ah?

A: This mindset is based on interest and user experience, not to consider profitability. If profit is to be considered soon, then pure commercial stations, such as the regional real estate network, regional mother-child network, regional car network such as regional vertical site will be a good choice. You are positioned in a local industry media, content is advertising, advertising is content.

Q: At first I was also feeling content more comprehensive will be able to let members feel that the site is very formal what all have, but to do it found that the light maintenance is a gap, and do not want to collect garbage information, as time passes to a feeling that the site is not popular. There is no communication on the issue!

I now start to site positioning, do a good job on the one hand, up can slowly expand. Webmaster and members and visitors more interaction can retain a lot of fixed members, appropriate when they can help to do the popular, I do an information alley, there are a lot of office users can let them interact. To point to the site of the so-called reward is very good!

I would like to ask the next guest, for a grassroots webmaster All experience is based on their own accumulated experience to think about the problem, now engaged in a real estate transaction leasing site, how to attract users? How do you like to search for keywords?

Answer: The complete collection is the website big bogey, even if gathers also to make some changes. You do the real estate transaction leasing is local or national, the National for individual stationmaster energy a little not enough. Keywords can be used some keyword tools, Baidu index and so on to analyze.

Q: Although the domain name is relatively long, open the site or typesetting clear, and weaving the good minute of the store, different places have plates do not know is not all advertising sponsorship ah, should be one of the sources of income?

A: The weaving store is a special area for some shops. is basically Taobao store shop.

Q: All said that the industry station and the local station is the development prospects, but the outlook is not to speak out but to do it, the real user has a fixed profit is a good prospect. What are the profit models for the industry station?

A: Industry-class Site value is very large, the site needs to meet users, businesses, manufacturers three aspects, to do an industry chain. Mainly to meet users, in fact, business, and then high-level manufacturers. It's not a problem if you can make a profit.

Q: How to guide those who do not surf the Internet on your forum!? The object of the weaving forum is older people, and if someone in your forum selling their knitting, there is no special intermediary and so on?

A: People who don't surf the internet are theoretically not our target users. But there will also be some people will slowly learn to surf the Internet. Each industry station adopts different methods, such as our words, we can publish books through cooperation with the publishers, the reality of activities, and manufacturers to cooperate in the manufacturer's products and other methods of publicity.

Of course, the local station, you can do some car stickers, t-shirts, advertising umbrellas, and so let users to help you publicize. More money to do more, not enough funds to do some, do what they can.

Q: I am also a love site webmaster, I have done some sites before, but have failed to end; now has been very confused, do not know what they should do, the site is now better to do, to recommend a few? It is best to provide some experience and methods, thank you very much!

A: Failure is normal, I have experienced many failures. Again to reflect on the failure of the summary, adhere to the first. Often in the most difficult time to give up, and the day after the difficult. We stationmaster need a kind of belief, believe oneself is only one step away from success.

Q: How do you gather people's forum? How do you guide them to post, replies, so that the forum popular increase?

A: You need to fully respect the work of members, so that they reflect their value in the community; plus a good integral circulation mechanism, you can use points to get tickets for the event, etc. to establish a novice area is very necessary, let the novice into the forum, gradually learn to integrate into the community, and timely to let moderators to evaluate posts, can promote the enthusiasm of users.

Q: The guest is halfway, the person is entrusted to operate this website, then how was it considered? also said that the need for their own interest in the industry will be more intentions to operate, the guests of the industry's interest? How long has it been since you took over and what is your understanding of the industry now?

A: This is also a step by step, before I took over the site has encountered some technical bottlenecks. Then I was responsible for the maintenance of the server, the forum was basically in the unmanned state of management, and then I served as a forum management, and then feel that this station still has prospects, began to operate.

Q: 1, now choose the Forum to use a dynamic network or DZ, choose a lot of people do not know how to choose those better. 2, weaving the life of the object of service is also more narrow, I would like to ask you how much more than 600 of the registered quantity is how to do.

A: The net should be excluded, first, is not updated, second, the application of windows in the later will let you put more on the hardware, choose DZ or PW. The number of registrations should be largely due to the fact that there are still large restrictions on the browsing of visitors. But the number of registrations, does not represent the vitality of the forum, the key is to develop active users.

Q: I do not know that knitting life is not a lot of cross-stitch, now a lot of female friends like to do this! Feeling cross-stitch is really good, but hand-woven seems more difficult than cross-stitch! (Knit sweater).

Answer: On the difficulty of speaking, embroidery > Woven garments > cross-stitch; In a comprehensive way, woven clothes meet the needs of the popular, there are certain skills worthy of discussion. Cross-stitch is too simple, no technical content. The space for technical discussion is too small.

Q: I am doing hair web site, I would like to give some promotional suggestions?

A: A lot of people asked the promotion of the early stage of the problem, this actually takes time to precipitate. Some advice can be given, such as setting up something valuable, putting it on a plate, needing an integral to look at, and this integral requires you to recommend a link visit or a referral registration. Of course, this setting should not be too much, only set a small number of plates. And it has to be very valuable to the user. In addition, SEO is always to rely on.

Q: I used DZ built a local portal site, the early days to gather popularity through the forum to carry out business cooperation, is the forum to increase after the expansion of group buying, mall and other plates. But the current forum is tepid, and the local similar forum more, does not have the special superiority. I hope the guests can give me some ideas.

A: In fact, local site promotion does not require a high capital. We have a local photography site that has been built for 1 years and has a considerable local authority. The construction station person is the photographic profession, uses own some superiority, frequently organizes the activity. In these activities, the invited models, prizes and expenses are all tickets and business sponsorship. The advantage of the local station is that it is convenient to hold events. These activities will rapidly increase the impact of the site on the local. It can even be said that the local stations do not need SEO to increase traffic. Activity is the principle of local station promotion.

In our small county, there are 3 local websites, 2 of which are very successful. One is a pure forum mode, belonging to the telecommunications operation, after a long period of accumulation, has been the most popular forum for local popularity. Another is the personal webmaster operation, started late, the current team has more than 10 people, mainly through a large number of activities to promote.

Q: The literature of the site to do, this industry has a future?

A: I have done novel station, if you are also want to do a novel station, I think from the novel's comments and collection on the better, if also do pirate VIP words, will be the starting point directly off, you can consider doing mobile end of the literature reading.

Q: I don't know if you know about developers, and now it's generally based on a few big communities, such as the Iteye of Java with csdn and other small ones, but it's really rare. I think there will be a development in this space, because the people willing to do this is still relatively small, not a lot of profit, mainly advertising revenue.

A: There are a lot of development communities. In addition to the comprehensive Csdn,javaeye,phpchina, blog Park and so on. There are numerous niche development sites, such as the Android development community, the Apple development Community, a framework of development zones, and so on.

To do this kind of site, individuals think that the market segmentation better cut. Comprehensive to want to do, need to have a strong technical support strength, so that users can get the answer to the problem here. There is also a question and answer form of the development station, similar to this http://stackoverflow.com/questions creative very good.

Q: May I ask the guests, this professional forum, do not know the initial investment is more? Want to know how much money the guests have invested in this site?

A: This site in addition to the initial cost of the server is nothing, the early development of difficulties, the server rent are collected by netizens. Slowly endure to be able to support themselves, and then slowly consider profitability.

Q: I have always wanted to do a place in the life of the portal, from 08 to now has been no improvement, the site hung n back. I want to do a life portal, not classified information type. How to locate the user base, those people will often come, let them know what?

A: Local life site, then it is necessary to locate what people need to live, from school, work, marriage, birth, buy a car, buy a house to find the breakthrough point, each region is different. From the Discuz Congress, the local community stationmaster experience, the profit point is not the same, some focus on property, some focus on marriage.

Q: I sell the industry web site soft, but the source of information is too little, every day to update the news can not start, how to solve it?

A: I have a classmate to do similar websites, to find the former students to write such articles. Construction station in the second year there are more than 200,000 of income, mainly for writing papers, the undergraduate forum does not make money, they do not write, specialize in writing graduate thesis. Industry soft Wen, I think the same, find someone original, and then sell to the people who need it. When you write the soft text of the team more and more, oh, maybe the domestic big enterprises have to find you ah.

Q: Professional Web sites are talking about refinement, specifically how to refine, the views of the guests?

A: In fact, women's website is also classified a lot, like a mint woman nets, onlylady these are worth studying, Onlylady now and branch out to do the boudoir honey net, are in the preemption market segment. There are focus on weight loss, beauty, clothing, makeup and so on.

Q: Local forums want to do recruiting, how to work with the human resources market?

A: Take our local talent market site said, I once sent a recruitment post, 2 weeks did not have a phone call, I wish to do a talent site to recruit. First, the talent market is an oversupply of the market, in addition to the elite.

1, contact the Local Enterprise Talent Department, free posting of recruitment information. 2, local universities to publicize, to release talent information free of charge. 3, organize recruiting meetings in parks or schools. Again, local IT staff recruitment session, local textile industry talent special, fresh graduates and so on. Why cooperate with the talent market?

Q: I do a local portal community, but also to DZ program to do, the site named "Dongguan Family", because the domain name is dgyjr.com. I built more columns, there are property market, car altar, emotion, the workplace and a variety of life locks. If the Dongguan family as the theme, I really want to do fine, how to position better, the development of the crowd, how to retain users.

A: We have a lot of questions about the development of local stations. I want to tell you a true story, our local people do not do the site, directly is the organization QQ group, the establishment of more than 10 Super QQ group, and then do every day is to organize QQ group activities, a year to profit 300,000. I was surprised when I first heard about it. Think about the local station that's what it is.

Specialization is the future of the Internet development trend, grass-roots webmaster personal Energy and financial resources, may wish to xianchu a specific area to start, the first to serve the users of this field, and then consider other cakes. Hope that the above version of the discussion to you have Enlightenment, please continue to pay attention to the A5 Forum every Thursday afternoon Edition chat activities, if you are micro-Boda, you can also @ Dream River, interactive Oh. (Wen/Meng Jiang finishing)

More about the professional website operation discussion, but also to the version of the chat post address: http://bbs.admin5.com/thread-2635886-1-1.html.