Professional market to transition rather than "change", the traditional market plug in the electric dealer "wings" soar

In the forefront of China's reform and opening-up, there is a magical and vibrant land, which is renowned at home and abroad Wenzhou. Here, once is the Chinese professional market of the first place, model area. Here, an active group of "pioneers", "special entrepreneurial" Wenzhou people, these "Oriental Jews" is called the creation of China and overseas professional market pioneer.

However, in recent years Wenzhou flowers, a large number of professional markets gradually decline. Some people chasing speculation room, fried coal, fried money, resulting in economic reality to the virtual, industry "hollow", most of the growth indicators fall step by step, the development of weak momentum, the outlook is worrying.

Known as Beijing "Market King" of Wenzhou people Chen Longqiu up the banner of professional market, with professional expertise in the market, with a new team, Zhejiang Sen like company Mingo Wenzhou, with modern ideas and innovative mode, investment 2 billion yuan, created a refreshing professional market behemoth-Elephant City Business Center and the new sharp " Wenzhou industrial belt ".

The professional market should be transformed instead of "changing jobs"

Born in Wenzhou Yongjia County Chen Longqiu, the family is not rich. In 1986, he was only 17 years old, sitting alone in a bumpy car heading north to sea.

After nearly more than 30 years, his footprints in Shanghai, Inner Mongolia, Beijing and other place, have engaged in wholesale apparel trade and manufacturing. The double experience of industry and commerce makes him experience a ready business. More than 30 years of his adherence to the traditional industry of Wenzhou shoes, in his view, "Wenzhou footwear industry leader in the domestic recognition, the prestige does not fall." ”

He also with the vast number of people in Wenzhou, the professional market has a unique feeling. In the 80 's, Wenzhou people pioneered the national famous Footwear and other "ten professional market", once brilliant. A large number of Wenzhou people also at home and abroad to create more than 500 professional market, 400,000 marketing network. Turnover of more than tens of billions of yuan "Yiwu small Commodity Market", "Shaoxing China Textile City" and other Big Mac is also led by Wenzhou businessmen.

In the face of Wenzhou once brilliant, all over the urban and rural areas of thousands of professional market in the new economic situation and the impact of domestic emerging market competition in the shrinking and the predicament, Chen Longqiu that the Enterprise Hing Economy hing, Business Hing Enterprise Hing. Wenzhou is the country's famous shoe leather, clothing production base, with more than 10,000 shoes clothing enterprises, this industrial base will never be inseparable from the "twin" professional market support. The professional market is Wenzhou "Treasure of Fortune", can not be lost at any time. But also must be sober to face, today many specialized market scale volume is too small, the business environment is too bad, the infrastructure is too poor, the function matching is too weak, only by the time ruthless elimination.

"Professional market is to transition rather than ' change ', as long as the rejection of low small scattered, creating a tall, professional market is still the revitalization of the Wenzhou economic ' artifact '." "Chen Longqiu said.

Meanwhile, in 2013, Wenzhou Municipal party committee and municipal government proposed to revitalize the real economy as the primary task of Wenzhou's development. Facing the great opportunity of the rapid development of the World Network economy, Wenzhou Municipal party committee fully deploys the development of electronic commerce as the acceleration of the city's economic restructuring and upgrading of "a new industry." With this resonance, exerting force to implement the "warm business return" and "fashion Wenzhou" development strategy.

In this context, at the beginning of 2013, Chen Longqiu United Zhou and other like-minded people, to advance the vision of a joint investment of 2 billion yuan, to win the Wenzhou Ouhai District, the regional government strong support, site selection in Wenzhou moving station traffic, the construction of a 260,000 square meters, the main 8-storey modern professional market-elephant City Business Center, Main products of Wenzhou two major products: clothing, shoes leather.

Participated in the Elephant City design, the planning of the Acer Business (Wenzhou) management company chairman Wei introduced, the Elephant city with its "tall still" level was listed as the key project in Zhejiang province. It is in addition to volume, infrastructure, function matching up to the international first-class level, in Wenzhou also created a number of "most": the best location, traffic is the most convenient-shopping mall built in Wenzhou, adjacent to the Wenzhou International Logistics Center, connecting the Wenzhou inter-city light rail line, link through the Wenzhou things of quasi-high-speed Ouhai Avenue, In line with the north-south Zhejiang-Ningbo-Taiwan temperature high-speed; Commercial floors are the highest--generally speaking, only 5 floors, 4 stories and more than half, while the elephant City uncharacteristically built 8, the height of Wenzhou Mall, the largest monomer--building area of 260,000 square meters, the scale of 5 skyscrapers; Highlight is the 8-storey shopping malls each floor with a car park, a rare domestic, supporting facilities, the most "luxury"-the top floor of the 8 floor dedicated "Never Ending" exhibition center, for the merchants to provide product exhibitions, orders and other services.

Traditional market plug in the "wings" of the electric dealer

Chen Longqiu and colleagues at the same time soberly aware that today's internet economy, a large data era, the traditional pattern, the single function of the professional wholesale market has faced the challenges of survival, it needs not only in scale, function, facilities, environment and other hardware to reinvent itself, but also in the software innovation upgrade.

They believe that the future of the way is for the professional market to plug in E-commerce "wings." From this, they created the new model of Elephant City: Professional Market + MALL (Moore) +o2o. Professional market is the traditional wholesale commercial shops, mall is the introduction of foreign large-scale shopping malls model, set to eat, purchase, entertainment, housing, leisure as a whole. 020 is the online and offline interactive operation.

Zhou, general manager of the company, said that in the future, this new "three-way" model could solve several major problems.

One is easy trading. Customers can browse the Elephant city's web page as well as the micro-mail or app platform, the two sides to establish a social interaction, can be directly traded in the mall, you can only look at the clothes and shoes, or try to wear, and then go back to the online order.

Second, the logistics is convenient. Customer ordered goods do not have their own delivery, delivery, the seller can be directly sent to the designated location.

Third, the payment is convenient. Customers have ordered the goods, can be paid on-site, can not give money back to pay.

Four is to eliminate the backlog. In the past, the profit of making clothes was very high, but it was eventually crushed by the backlog. "Now we use the data package to do, you sell as much as I pay the bill, I eliminate the backlog of this work is through the net like the" sewer "website to sell goods. So you realize online and offline interaction from business-to-business to business and personal. ”

Five is happy business. Here to do business can enjoy eating, drinking, playing, music, buy one-stop service. In this way, the past market dirty, traffic jams, fire hazards, urban environmental pollution and other chronic disease also followed.

Zhou said that the elephant City 8 floor will have a large-scale exhibition center, this with the past shops in the professional market is not the same, here is mainly used to open orders, exhibitions, it is a "never Ending" line and line of the exhibition center. Online merchandise exhibition, exhibition, order can let you experience the feeling, here can instantly see new goods, experience after the orders and payment can be completed online operation, which is also the introduction of O2O interactive mode.

More considerate is that the elephant City will also provide "nanny service" and "Beauty services" for the operators. Many enterprises and small businesses do not understand e-commerce, unfamiliar, Elephant City will be dedicated to guide E-commerce training, to help businesses business.

Those operating households to sell products Taobao, to first make exquisite, multidimensional high-definition pictures, but also to find models, to do art, but they are precisely the lack of these resources. Elephant City will provide one-stop service, all to do it well. They will set up professional studios and photographic bases on the 8 floor Convention and Exhibition Centre and the landscape belt. Including model supply, the operators are brought to the shoes of the sample after the whole film to make a data packet directly to them, the merchant took the hand can be directly linked to Taobao, Jingdong, Pat Online "yell" on sale.

Elephant City started in March 2014, has now been built to the 6th floor, is expected to be completed by the end of 2015 into use. Surprisingly, Chen Longqiu a building, a "karate" online, under the line to operate, E-commerce play a good wind.

Pull the "land enterprise" into the "cloud" business

In the Kingdom of the Internet, there is the world's largest wholesale commodity procurement platform, that is, Alibaba 1688.com website, it is the global business-to-business E-commerce Super Market, to tens of millions of of the network to provide a large number of commodity information and convenient and reliable online trading services. Among them, the "industry belt" plate gathered 168 cities nationwide quality products, is "1688" one of the most influential trading platform.

At the end of 2013, Chen Longqiu and other team decision-makers "aimed" at this for thousands of sellers, buyers to provide unlimited business opportunities to deal with a large platform, decided to become among the "1688" to create "Wenzhou industrial belt" subsite, the thousands "ground enterprises" into the "cloud", the Wenzhou products into the industry with a large platform, Access to global trading network to do the world's big business.

This is the behavior of the market economy, but Alibaba is very "cattle", only to recognize the government does not recognize enterprises, only with the government to sign contracts, even if the cattle are not buying the enterprise. In other words, only Wenzhou's local government and relevant departments of the Business Bureau door-to-door "Panqin", it may be hung gu. Enterprises want to intervene in operation, can only be transferred to the second level of cooperation, that is, after the Alibaba review evaluation, identified enterprises as a "third-party operators" and the local government to sign the contract, the prerequisite for enterprise entry must be recognized by the government departments. The aim is to use the government's regulatory "key" to lock up the enterprise, thus forming the "iron Triangle".

These two karez put Chen Longqiu and other investors puzzled. Zhejiang Sen like Real Estate Co., Ltd. is unknown, but also the new Ouhai enterprise, grade, identity and Alibaba and the government are asymmetric. But they did not shrink, but dared to find Alibaba to talk about cooperation. Chen Longqiu and other people ventured to find the Ouhai District Business Bureau, the result is happy to meet bosom friend. Director Xu Jianyu immediately to the district, regional government main leadership report, get the government decision-making level of strong support.

"Sincere to mountains", Alibaba is Ouhai District government and Chen Longqiu, such as entrepreneurial vision, boldness, sincerity deeply touched, after strict inspection, also took a fancy to the elephant city of the development of the region advantage and comprehensive strength, exceptionally lower conditions to accept the Ouhai District government, join hands in creating "Wenzhou industrial belt."

Despite this, the indicators of cooperation cannot be lowered. Alibaba stringent rules, signed 4 months later, the Elephant City must organize 10,000 Wenzhou manufacturing enterprises registered "1688 industry belt." This is a rigid indicator, if not to achieve this performance, the Internet does not have high traffic, will be ruthless to "kick" off, embarrassing results can be imagined.

This index actually corresponds to have a considerable strength of the city level, and Ouhai is only a district, and not Wenzhou's main city, the elephant is an internet industry recruits, such a high difficulty index for them like "small horse cart." Chen Longqiu and the government have repeatedly considered, that the Wenzhou enterprises and products into the "1688" cloud is a revitalization of the Wenzhou economy, to promote the transformation and upgrade of the major business opportunities, it is not time to lay down their sacrifice.

December 2013, "Wenzhou Industrial belt" successfully opened online in Alibaba "1688".

In this "new belt", the shoe leather of Wenzhou is gathered, clothing, glasses, pump valves, packaging, craft gifts, low-voltage electrical appliances, wind power equipment, auto motorcycle accessories, such as 10 pillars of industry, covering the Wenzhou "China Shoes", "Chinese Electrical Appliances Capital" "China's top ten brand capital" and other 42 national production base, More than 40 well-known trademarks in China. These pillar industries and products in the website fully enjoy Alibaba 1688 "industry belt" trading "aircraft carrier" and the network space to provide large data, cloud computing resource advantages, efficient "Wenzhou manufacturing" to the global, to revitalize the Wenzhou real economy "tear" opened a big gap.

To the surprise of Alibaba, Elephant City led under the special operation of "Wenzhou industry belt" million on the Network Technology Business Co., Ltd. in Alibaba Group, Ouhai District Government and Wenzhou thousands enterprises strong support, after 4 months of hard work, not only completed in accordance with the contract outstanding 10,000 Wenzhou High-quality Enterprises settled in "Wenzhou industrial belt" Difficult indicators, so that these settled enterprises to earn pots full, and create turnover performance in the country's 168 "industry belt" team ranked the 5th highest, so that other cities take notice. As of January 2015, the number of companies have reached more than 13,000, ranked the 5th seat.

A new model of "reverse trade" in traditional exhibitions

Common trade fairs, fairs, fairs, professional markets and other commodity fairs have a uniform pattern, that is, the protagonist of the exhibition is the supplier of goods, that is, the seller. "Marketing is king", in order to sell products, they first need to invest a large number of human, material, financial resources to do product promotion, promotion, but also need to build a physical exhibition platform (exhibition hall, exhibition shed), used to display products, soliciting buyers look like, negotiate, order.

Now, the marketing model of this traditional fair has been overturned, Wenzhou Elephant City Trade Center will be turned upside down as "reverse trade" exhibition, that is, the organization of buyers to the exhibition hall exhibitors, yell, show the need to purchase products, the seller's suppliers in accordance with the requirements of the buyer "retrace", looking for buyers "Blind Date" supply. However, the trade fair is not the former plane show, but has been transformed and upgraded, from a single tangible entity trading office into a network and entity two-one trading platform.

In early May 2014, Wenzhou, Ouhai District Two levels of government and more than 10 associations, chambers of commerce, Wenzhou Elephant City Trade Center joint efforts, together with China's famous network economic enterprises Alibaba Group cooperation and innovation, using Alibaba large data, cloud computing unique advantages, in the national Initiative line under the "Reverse trade" exhibition mode.

They first through large data capture, screening of Wenzhou real economic sectors of high-quality suppliers, organize them to participate in trade fairs. Then the organization of buyers in the trade fair to the supplier "throwing hydrangea", online and exhibition to send a single door, the announcement of purchase demand orders, including name, specifications, quality and other information. This, efficient through the supply and demand of both sides of the trading platform, both sides of their own.

In the "reverse trade" show, Huawei, hundred homes, Lenovo, China Railway group, such as more than 80 well-known super buyers, as well as Zhejiang provincial government, China Welfare Foundation and other large institutions to bring 4 billion yuan purchase of large orders, which allows to the exhibition site to seek sales of more than 3,000 shoes leather apparel, glasses bags, low-voltage electrical appliances, steam matching Pumps and valves and other manufacturing enterprises overjoyed, "Big feast".

The fourth Bureau of China Railway Group set aside the former "arrogant" figure for the first time, put up the booth at the exhibition, show the purchase order of building materials such as metallurgical steel, buy the price as high as 200 million yuan. As a result, Wenzhou Power Solid Machinery Co., Ltd., Zhejiang Tatsu Valve Company and many other Wenzhou enterprises are destined to deal with the spot, buyers and sellers are happy. The total turnover of the "reverse trade" exhibition amounted to 500 million yuan.

After the two sides successfully made the first order, the two sides established a mutual trust relationship, many of which will follow the business to the line, so that the transaction costs are greatly reduced.

Lin Acheng, general manager of Tri-Force Zipper Company, said: "In the past, we used to purchase the traditional way, need a variety of information collection and negotiation, and even to the country to visit the field." Now participate in the ' reverse show ' + O20 mode procurement, do not ' needle in a haystack ', procurement becomes efficient. ”

Experts believe that the line under the "reverse trade" model to reduce the cost of the buyer, the seller to obtain more business opportunities, the scope of choice, both sides of the transaction efficiency to achieve optimal. In particular, it makes the physical professional market and the invisible network market as a whole, become "never end" of the fair.