Professional Publishing platform: The Future of news reader?

From AllThingsD News Today, LinkedIn, a professional social networking site, announced in Thursday that the company would be pulse with a 90 million-dollar acquisition of news-reading application start-ups.

LinkedIn will complete the deal with 90% of its shares and 10% of its cash. We know that the reader's outlook is not clear, since last month Google reader sentenced the injection line to the sentence, prompting users of such a lack of profitability of the news reader's future concerns. The acquisition of this pulse may give us some inspiration.

The company, which was created by Akshay Kothari and Ankit Gupta in 2010, has been the focus of 30 million users since the initial campus pilot project, which has been the subject of much concern, and the pulse was also singled out at Jobs ' press conference.

The acquisition, according to LinkedIn, is the hope that with the help of Pulse's news integration, advocating professional knowledge of the product concept, the development of LinkedIn into a professional publishing platform. In addition to the already existing professional community, LinkedIn is also able to provide consumer content for professionals, LinkedIn hopes to pulse this platform, the role of their own publishers, to output content to the user. The company has hired "Fortune" magazine Dan Roth responsible for content editing work.

In the Quora question community, a user has asked how a news subscriber like Pulse is working with publishers. In addition to consulting the news reader, the questioner asks whether the Publisher will sponsor the content or have other, more prominent, theme page presentation.

An employee who has worked in the Pulse with the publishing cooperation Department has done the following: Pulse previously through a full-time staff in various media collection of appropriate content, there will be many publishers through the Pulse called "Pulse Connect" page to complete the authorization. Pulse through the Working Group's assessment of publishers ' content, while also providing guidance to publishers about what is most appropriate for the presentation. Crawl form, mainly in RSS and Atom aggregation content.

And such an introduction would only include content from publishers, that is, if the feed contains only half of the content, pulse can only display half (this is actually the main reason to push the RSS reader to extinction). Occasionally pulse will also introduce more content with the permission of the publishing mountain.

On the charge side, the employee said Pulse was not charged, and that there had been no publishers paying sponsorship or promotional activities, which was the main factor that Pulse had been able to maintain a good experience over the years. From the Pulse product GUI, we can also see the energy of this start-up company: simple intuitive not dazzle rich channel classification, fluent interactive experience, no complex message reminders, previously such RSS reader, because do not do feed source screening, simply by the so-called technology to aggregate, The experience of reading after media subscriptions is very confusing.

LinkedIn is more than just pulse is a good experience, before the Lei Feng Network has published an article "Pulse acquisition Revelation: The combination of content and channels," the article mentions that LinkedIn is becoming a media attribute of the site, to break People's Web site can only store resumes, do professional exchange impression, Through LinkedIn's existing professional star resources, to provide exclusive news resources, is undoubtedly a big selling point. Pulse's ability to integrate with the publisher's resources, plus 30 million of the user base, LinkedIn's career media is a menace.

This may be a revelation to other startups who are still on the road to customizing the reader, the practice of joining the banner is outdated, and community maintenance without an exact user base is also struggling, with traditional publishers offering e-books, and powerful companies doing it, under pressure to profit, The quality of publications is also difficult to maintain. In addition to the introduction of social elements, so that users recommend content, short time to improve data feedback, but useless product experience and the content of the demand, all of the above, all for the Sword walk slant.

But through the temper of their own product technology, to provide enterprises with a complete set of content integration services, may be a good way out. By then, pay attention to the selection of content, the pursuit of product ultimate experience, with high-quality users of the reader, entrepreneurs have a road to go to the end of the courage, to exclude the temptation of the outside world, will have a chance to break through the siege.