Professional security account foolproof

According to iResearch market survey, in 2015 the online lottery sales market will reach 41.3 billion yuan, a three-year compound annual growth rate of over 40%. This set of data projections may seem somewhat conservative nowadays.

"This year is the lottery year." The phrase insiders can be regarded as the best footnote in this year's internet lottery industry. In the World Cup background, in order to seize the market, many Internet lottery platform has been fully operational. According to incomplete statistics, there are currently more than 50 Internet companies involved in lottery sales in China. As one of the earliest online betting service platforms set up in China, NetEase lottery also took an important opportunity for its own development at the "Internet lottery first year" node. With the product-side combination of three punches, NetEase lottery success in the highly competitive Internet lottery market and gradually promoted to the industry leader.

Security: professional security account foolproof

Lottery online for lottery people just a few mouse clicks or touch the screen can be easily completed, and its payment and receiving cash withdrawal is safe, naturally became the focus of lottery people.

Netease lottery is NetEase's professional lottery service platform, through the third-party payment tools Netease to achieve Lottery Lottery to receive the prize from the entire process, the entire process of third-party supervision. At the same time, NetEase password protection in the use of double password protection (login password, payment password), security issues, multiple security and other security measures to ensure NetEase lottery users no worries.

Entertainment: strong game gene-assisted product differentiation competition

In the face of the problem of homogenization of lottery service platform, the entertainment of products has become a pioneering work of NetEase lottery. NetEase lottery opened a new "strong entertainment" product strategy at the end of 2013, bringing the unique and strong game concept of NetEase to the product design with the introduction of many audio-visual functions such as the octopus Emperor Paul and other interesting functions, The formation of differentiated competition, which greatly increased the lottery Lottery process of fun.

Betting entertainment initiatives are based on evidence. NetEase lottery After long-term research found that with the popularization of smart phones and the purchase of color channels of mobile Internet, more and more young Internet users, including white-collar workers, private owners and other people to join the team, the crowd structure is changing. The new crowd to buy lottery tickets not only for the purpose of winning, more importantly, hope in the process of entertainment and decompression. Entertainment is a mood-builder, will also be an important demand for the future of the Internet lottery.

Affordable: High reward activities continue to enhance user stickiness

Different from other competing promotion methods, NetEase lottery through rich online activities to give back to the user. While continuing to ignite the enthusiasm of lottery buyers Lottery, also reaped a good market reputation.

As the sole partner of China in the 2014 FIFA World Cup Brazil national team, Netease offers the first-hand information materials of Brazil, including texts, pictures and videos. During the World Cup, NetEase lottery together with HNA Group Beijing's first helicopter General Aviation Services Co., Ltd., launched the "200 million Hao send, easy to hit" World Cup series of activities, the award was sent to 20.8% award ceremony, but also launched 25 helicopter experience program, Everyone has a share, the activities of the industry's most powerful, for fans and Lottery to create a competitive gluttonous feast, to promote Brazil World Cup.

The domestic Internet lottery market broke out in "the first year". With the above three major features, NetEase lottery set up a convenient and safe lottery service platform for Lottery people. These three combined punches, also make NetEase lottery in the highly competitive market environment to take the initiative.