Professional SNS plugin developers have no way to survive in China reason

SNS is known as the most likely next Google area, and the landscape of social networking sites such as Facebook has also led to the development of its development component companies, with the creation of a 3-year social-gaming developer, Zynga, who has received 29 million dollars in financing and claims its 2009-year income will exceed 100 million dollars, Playfish, Playdom and other companies are also very objective revenue situation. In the domestic Internet market, one of the most noteworthy events of the 2008 is the emergence of happy NET, the company based on several interesting entertainment applications and viral marketing means, in the fierce market competition environment rapidly rising, and once beyond the market eldest brother Network and 51.com. Happy Net Sword Walk Slant Development Way also caused the industry to the domestic social game's widespread attention, several other social networking sites after the Happy network also has followed, has launched a large number of game class components.

So。 What is the current state of social game development in China? "For Parking", "Friends trading" and other games in the development of happy net past, present and future, respectively, what value? What are the opportunities and challenges that social gaming faces? What impact did he have on the development of traditional online games?

When we look back on the development of China's Internet in the 2008, one thing that has to be mentioned is happy Net (www.kaixin001.com). SNS was once known as the most likely to appear in the next Google area, the global SNS website leader Facebook was founded in only three years by Microsoft valued as high as 15 billion U.S. dollars, China SNS website leader of the network and 51.com in 2008 also received huge investment. In the network and 51.com two strong hegemony of the pattern, a large number of women, it white-collar and other market segments of SNS sites like springing up in the Chinese market.

However, in such a fierce market competition environment, the launch of the net in April 2008 only took 3 months to sweep the Chinese white-collar market, launched 6 months after the site traffic has entered the top 100 Alex, And once beyond the market two eldest brother Network and 51.com, into the 2009, happy Net has been stable in China SNS website traffic in the top three. The speed of such rapid development cannot but be said to be a miracle.

In the domestic, professional SNS plug-in developers are no way to survive, the reason is:

1, bandwidth and the cost of the server than the old United States, the value of the unit advertising than the United States and lower than the old, such a single advertising fee to achieve break-even point time to lengthen a lot (the current app ads is the most is the use of Google AdSense to make money, heard that some stationmaster earn dozens of yuan

2, VC attitude is not the same, we all know that the domestic real angel is very little, coupled with the current economic crisis, from the VC to get money to support the possibility of a lot of small (economic winter, although popular, but China's SNS no one to reach the status of Facebook).

3, the lack of original power, is now basically in the stage of plagiarism (obviously, China's cottage culture).

4, the domestic SNS open platform user base and Facebook is not a magnitude, you do more than most of the parasitic mother, and your parasitic mother can grow how big, now do not know (domestic SNS site is too much, more than the same time to do video more, after all, SNS threshold than video much lower).

5, open platform to compete with you for profit, such as the 51 open platform (51), the following development application types they are not open to the outside:. Nurturance class; House Dress Up class

6, happy in the open platform of the angle of a bad example, of course, from a happy point of view, this road is right, their own development and operation of the core of the app, not open (because of the low threshold app, so more SNS companies will choose their own development).

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