Professional website SEO optimization personnel must be proficient in the basic skills

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Online personal SEO blog and SEO training institutions overrun, but also because the search engine optimization industry entry threshold is lower, the primary site SEO optimization as long as the most basic article update and the chain of publishing methods can be a High-profile "opening" for others to provide site ranking optimization services. As a customer how to choose the right to have the strength of the Professional SEO website optimization company become a very tangled problem, a little careless will be the loss of money rankings and optimize the site SEO industry has questioned, the most important thing is to affect your own reputation and the first impression of customers, I think from then on this customer will never find you to renew the list , not to mention Word-of-mouth marketing. In response to this phenomenon Xian SEO consultants summed up in the SEO optimization staff must have the basic professional skills, only do the most basic search engine crawling experience is that we often say that the optimization of the station in order to later external optimization to lay a good foundation for the work of the SEO.

First, the website environment debugging ability

1. Web Server Erection

Dynamic Web site program to perform must have Web server script support, the current mainstream web development language is mainly PHP, ASP, JSP,. NET, CGI have their own unique advantages, as SEO personnel must have the basis of the Web server erection capacity, Even if you have not done it yourself to learn and understand its erection steps and the principles of implementation in order to see through the phenomenon of nature.

2. Web site Run-time Error

Web site programs in the runtime will inevitably appear a variety of errors, if you encounter this problem if you do not have the first time to solve the ability of the site rankings for the disaster you know. Rely on people than on their own even if the site has a person responsible for technical support, then you have to be thick-skinned to curry favor with others as soon as possible to solve this problem. So the professional point of the SEO industry contains too many technical level, the need to master the professional technology is more than one or two Web site development language, more requirements are to achieve all-round proficient type of super enemy infinite type of abnormal SEO

3, HTML, div Basic code

HTML tags as the most ancient web site development language of the most basic level of knowledge, qualified SEO is essential to its understanding, the most commonly used method is through the home page to view the source code analysis site structure is conducive to SEO site optimization, if not reasonable to take the gerze change. Div can be combined without altering the site source code on the basis of the site style template to change the adjustment, which is recognized by the Internet industry is the most conducive to the optimization of the site SEO framework layout.

Second, search engine crawling experience

1. Index files

The major search engines have fully supported the crawl and analysis of the files, since search engine officials have recommended you to do so, Then you're dead stubborn. Robots.txt on the site rankings have no effect, the loss of their own also call themselves a professional SEO optimization, this is not the equivalent of smoking their own ears. The site rankings did not pass the robot index to make a huge change, can only show that your observation and data analysis ability is too bad, or your site internal structure optimization is too bad, even if the configuration of the robot indexing mechanism search engine or feel crawling hard.

2 Sitemap Site Map

Baidu Webmaster Platform has also begun the Beta sitemap submission function, a few days before the Xi ' an SEO received Baidu sitemap invitation code, want to experience webmaster platform friends can go to see Lee Blog This article detailed introduction sitemap submission function. In addition, it is worth mentioning that sitemap files can be written into a file to improve search engine content crawl efficiency, Rule Setting method can refer to Xi ' an SEO root directory under the robots.txt file, if the site URL page too much lead to the sitemap file compare Occupy space, can also be compressed through the Sitemap and all branches of the file index to the main sitemap.xml file.

3, 301 Domain name Redirection

Usually we use the WWW with the common domain name, strictly speaking with 3w domain name belongs to the primary domain name branch under the two-level domain name, It's completely similar to blog.xianseo.org. However, usually all visual editors only support parsing 3W common domain names, to resolve to other level two domain names must rely on the HTTP protocol prefix (http://) to normally resolve other level two domain names. And for the search engine is the most innate weight is not these two-level domain name, then of course, is the main domain name, so the SEO point of view to consider Xian SEO consultants recommend the use of the main domain name attack site optimization, but 3W domain name can not be "to die" The best way is through the 301 Domain name redirection rule to the 3W common domain name to jump to the main domain name, so as to maximize the weight of the primary domain name

4. Pseudo-Static rule configuration

For dynamic Web sites can not generate static files of the System program or CMS, the pseudo-static rule setting is SEO should be placed in the first consideration in the station optimization strategy. Static Web site URL is very conducive to search engine crawling can be greatly efficient to improve the speed of the site included, however, the update of the site snapshot of the site comprehensive ranking plays a crucial role in the catalytic, but also SEO optimization of the site is indispensable basic skills.

Synthesis of the above points we regard the comprehensive parameters of the website as a number of variables in programming development, assuming and affect the site rankings of the PR, ALEXA, site, DOMAIN, Quickphoto, HTML, SITEMAP, ROBOTS, 301, rewrite as site parameters , then only the system of the above aspects of the overall SEO optimization, can in many web search results ranked competition among the overwhelming advantage, if the small details to achieve the ultimate worry search engine does not give you incremental weight, I think of the time even if you do not do the most stupid outside the chain of work site rankings will also search you understand. After watching Lee SEO consultant for search engine synthesis rankings optimization upgrade of the station optimization technology summary, comparative measurement of their advantages and shortcomings are our SEO staff should continue to learn low-key enterprising professional quality.

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