The rules are actually a very interesting thing, just like the world is not lack of beauty, only lack of discovery, in fact, marketing is not without rules, but you do not recognize! I often say to others: "I have never lost the Weiqi in my life." "Everyone almost felt it was impossible, but my answer did convince them:" Because I have never played chess with others, naturally I will not lose, I only play Chinese chess. "It's my rule to play chess." So they want to play Chinese chess with me, I said: "No matter with who under Chinese chess, I have never really won." "They think it's impossible, but my answer also convinces them:" Because I play chess, I think the last one who left more pieces, who won, you eat my recalcitrant I can continue. "Until I can eat no more is the rule of Chinese chess." So the first question of the rule is: the problem of unilateral non-recognition of rules. There is a Chinese foreign student, when studying abroad, met a western girlfriend, immediately ready to get married; one day two people hand over the road, has always been a red light, the lad is not anxious, pulling his girlfriend ran a red light, back after the girlfriend to break up, the reason is: "You even dare to rush the red light, there is nothing to do, It's terrible! The lad was very sad. Returned 3 years after returning, and met a very good Chinese girl, in preparation for the wedding, two people at a crossroads at a red light crossing the road, the lad had the last experience, girlfriend several times to the Red Cross, all the way to pull the girl friend's hand, until the green light to pass, home after the girlfriend again proposed to break up, the reason is: " A big man, do not dare to go through the red light when there is no car, can do what cause, too do not know how to adapt! "So the second problem with the rules is that even if we admit the existence of the rules, there is a question of mutual recognition." Marketing must also have rules, marketing the only, we must recognize and agree with the rules, is the profit! Sellers are always concerned about scale, because sales are always a quantity of art; only real marketers are the ones who are most concerned about profitability, because marketing is always a profitable science. Recognition and recognition of profit rules is the first leap from sales to marketing.
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