Program ape do not agree with your design what to do swollen

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As a product design worker, the product has been designed continuously through the efforts, from the idea gradually become a prototype of the simulation, excitedly looking for resources to evaluate the product will be held soon after, appeared in the new version of the product. When they were handed over to programmers, they were boycotted by them. Especially when the developers are compact and need cross-departmental mobilization of resources, no matter how beautiful your initial vision is, they may face various disregard and objections. The reason is: the user does not need this feature; this thing is purely a waste of resources; there is no such industry as you design software; you look at this design I'm unhappy; so poor design, your leadership ?

It seems that sprayed like a dog's product manager, really have the time to hone their own tongue! Have to find ways to convince them with the time. Here are 6 pieces for you:

1. Product needs

Product manager's product planning is based on market demand. As a bridge between demand and market access and the transformation of models into real products, product managers must have a keen eye and intuition to work out reasonable and potential needs. If you design a module that stems from market research, user analysis, or the legitimate needs that users ask directly, then you, as God's messenger, have good reason to convince to meet God's requirements.

The data shows everything

Data is the standard to verify product design. Although the data has a certain delay, but you can see from a similar improvement, the user is satisfied with this. Development, product designer's intuition can not replace the user, only the real user data is the authoritative verification. If the improvement after the favorable rate rise, the user volume increased significantly, then the improvement is a success. And you want to improve the other modules in this way, or the module on the basis of further improvement, those data can also be your strong support.

3. Opponent's product competition

A successful operation of a product on the line, needless to say the eyeballs rival competitors, even if the same industry as long as possible, are thinking about how to learn from you, imitate you, more than you. Whether inside or outside the IT industry at home and abroad, many products initially designed, is based on the imitation and plagiarism. You and your Competitor Regardless of who is ahead of the product, once you find that your opponent has a certain function, and because this function motivates the user to gain the upper hand, you never have the heart to keep your product missing. And you, as an expert on your own, experience this product as a user and improve its design. If in the end, your design not only to make up for the lack of functionality, but also in the user experience has improved to some extent, then the reason is also sufficient.

4. Product normative

Mature products, you need to have a set of standard specifications, such as interactive mode, fonts, copywriting tone. The specification does not necessarily constrain all modules, but also about 70% of the parts should be in its range, the other part can be a wide range of fluctuations. At the beginning of the design, even if a product can have dozens of interactive ways, but as a same product, should also be consistent. Otherwise, similar functions use different or even opposite ways, which increases the learning and using cost of users and greatly wastes resources. Similarly, the same level using the same font, the same color, the same font size, can make clear at a glance. Similar functions using the same interactive mode, allowing users to operate the same way to complete. In some cases, the tone needs to be rigorous, sometimes humorous and more impressive.

5. Highlight highlights

Good products, often not in the functional differences, but in some of the key highlights. It may be your product in the market share has long been the industry first, and has a good reputation. An indisputable fact is that no product to be perfect, all outstanding products are never tired to self-improvement. If you do not know this, then perfect design, over time the user will appear the same aesthetic fatigue, and ultimately with the "no progress" social product development process has been squeezed into a dead end. Constantly self-improvement, find new bright spots. As long as your design has an outstanding highlight, you do not have to worry about whether the user's immediate needs will allow development to fight.

6. Convince the leader

There may be a variety of reasons you are finished, and some cunning program apes will be shirk for a variety of reasons. Then you have to check whether your design really meet one or more of the above points, whether there is any further improvement possible, and then boldly designed high-fidelity prototype of your product to the upper leadership, the program ape Can "toast wine do not eat" it. Once you get the upper affirmation, it is much more convenient to coordinate resources than yourself. It's not always true that leaders are right, but at the moment they certainly have more power than you.

If you do not have one of the above six reasons you can, the congratulations on your design failed! Of course, the above is not intended for developers to archery, but reminds us to design products, a lot of looking for inspiration and direction, constantly Enhance user experience, and promote the design of products landing.