Program developers and search engine optimization

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Robin was invited to attend the TECH2007 (Nanjing) technical Conference and made a keynote speech on "Program developers and search engine optimization". Attendance of more than 250 people, most of the program developers, from the process of raising hands survey, we all know little about SEO. From the afternoon of interactive communication links, some friends still have great interest in search engine optimization.

In foreign countries, the field of search engine optimization appears a lot of excellent software, program developers work. However, at home we have not seen some commendable SEO software, not to mention the commercial operation of SEO software mode. With the popularization of SEO, we are in this field for the program developers also have a lot of room for development.

Ok, next, I'll boil down the contents of my speech today.

I think program developers can intervene in the field of SEO, there are two directions: based on search engine friendly web development and search engine optimization analysis decision software development.

Based on search engine friendly web development, programmers need to do something:

Familiar with the standard of the Web ("slimming")

Friendly rendering and presentation rules for URLs (URL statics and keyword deployment)

Specification for HTML code coding for search engines (use of tags such as Meta, H, fervent)

Site Map generation (sitemap.xml file creation)

Dead link checking and processing (website "Health" self-examination)

Content associations between Web pages (building a smooth logical structure of the site)

Flexible handling of the interference of the auxiliary information block on the theme of the Web page (Control of Web page information subject)

Search Engine optimization Analysis decision software developers, need to solve some problems:

Through the software to extract some of the site's basic SEO data, such as domain whois information, Web page PR value, reverse link number, etc.

Monitor the data of Web page ranking by software;

Through the procedure to crawl the search engine data, such as spider activity Track, the page collects the data and the key word information and so on;

Through the program to deal with the SEO personnel need to do a lot of mechanical repetitive work, such as site submission, article Publishing, link checking and tracking.

The PowerPoint presentation is just an outline, too simple to download. Because the object of the speech is program developers, Robin this time did not talk about SEO technology, hoping to let some friends can find the program development technology and search engine optimization combined points.

Author: robin@ Search engine Optimization technology research

Original download: Point stone interactive search Engine Optimization Blog

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