Project of three MBA students in Ceibs: app for Tattoos

The MBA at a prestigious business school is not just a 500-strong gold-collar candidate, but a potential entrepreneur with a wide variety of ideas. Ceibs sponsored the 2014 Creative China "MBA competition June 15 held in Shanghai, from the host Ceibs International Business School Competition Project, the object of service is the tattoo industry, products called Yunmoco Cloud poet." Yes, it advocates the Chinese to understand the tattoo culture, even the courage to try tattoos. At the beginning of the presentation, three Ceibs MBA students came to power, and the cool presenter Felix Zhou said: "I'm going to introduce you to some new things that you can't see on CCTV or on TV." Tattoos are a very interesting and translucent market, and it is hard to find data on the market size of tattoos in China. The 2012 U.S. tattoo market profit is 2.3 billion dollars. The team has done some research in Shanghai, they found that there are about 2000 tattoo artists in Shanghai, these artists to rent shops, business, if they can earn more than 10,000 yuan per month and achieve break-even, the tattoo market has been very impressive. Are Chinese people interested in tattoos? They put forward a point of entry: the music festival. More than millions of people attend various music festivals each year, many of whom are interested in tattoos but cannot find the doorway to seek service. So Yunmoco will focus on both ends: one end is a tattoo artist and the other end is a consumer. For example, most consumers will not immediately do tattoos, but browse some patterns, for tattoo artists, only to give each other a tattoo to receive money, and look at the pattern will be a waste of time. So, Yunmoco will show the pattern, and help the tattoo shop owner to arrange the time, to the consumer, can browse the pattern on the net. Yunmoco wants the entire tattoo process to become more compact. In addition, the platform allows people who are passionate about tattoos and other cultures to communicate with each other. The Yunmoco team is going to visit some of the more culturally powerful cities, interviewing and understanding the tattoo artists, filming them and recommending them to potential consumers in the city, especially in beer festivals and music festivals. The China-Europe team will formally set up a company this month, hoping to generate 140 million yuan in volume by 2017. And the income of this product, first will start from commission. In a subsequent question, the judges asked, how many repeat customers can be in the tattoo industry? The Yunmoco team's answer is that tattoos can be washed away, such as Angelina Jolie's tattoo of her ex-husband. It seems that the size of the art market may be bigger than we think. (Text/Colin)