Promote group buying industry to upgrade entry threshold and advance to efficient service era

Along with the rapid development of e-commerce industry in China, set up the service tenet of good faith, bring the biggest benefit to the consumer, has become the key that the vendors stand out in the competition.

A few days ago, the domestic group purchase Web site in the "efforts to build security Integrity Network Shopping Environment Symposium" announced that the top ten major cities in the country opened "12315 consumer disputes to quickly resolve the green channel" to become the first group buying industry to open this channel group buying site. This will promote the group buying industry to upgrade the entry threshold, the protection of consumer rights further.

Quick protection mechanism to resolve disputes efficiently

Handle network related responsible person said, handle nets currently open "12315 Green channel" area has covered Beijing, Guangzhou, Shenzhen, Chongqing, Hangzhou, Hefei, Nanchang, Suzhou, Wuhu and other 10 key cities.

In this respect, the State administration of industry and commerce related leaders said, with the group buying industry development and gradually mature, for consumers to create security and integrity of the consumer environment, and to provide a higher level of group buying services has become a top priority, hope to handle the network for the group buying industry to establish a new benchmark for consumer

Wu, founder and CEO of handle net, said, "12315 Green channel is the most authoritative and credible consumer dispute resolution way in China at present." He disclosed that in the first green channel of the city, the handle network will be under the supervision and guidance of local Industry and Commerce Department to carry out consumer rights and interests protection work, to quickly and efficiently resolve consumer disputes, improve consumer satisfaction.

According to handle network customer service Department staff introduction, handles the net specially to add the consumer rights and Interests protection function Department, the internal guest lawsuit processing mechanism and the process has the strict stipulation. General complaints, need to be given within 24 hours of processing agencies; If you encounter special complaints, customer service department will be the first time to report to the headquarters of the Department, the Ministry of Consumer Protection to coordinate relevant departments within 12 hours to make feedback, put forward solutions, within 72 hours, all processing completed.

Green channel to solve the "good faith" prescription

The symposium, "2012 Consumer Buying Behavior Status investigation report" Fresh out, the report shows, "Integrity System Imperfect", "vicious competition, lack of binding mechanism", "financial unsustainable" and so become consumers most worried about the problem.

Review 2011 years, the group purchase industry explosive growth, in the whole chain of rapid expansion at the same time inevitable imbalance, and "good faith" problem has become a group buying market and consumers in a discordant note, but also the Internet enterprises, especially the most important issue of the website.

In this respect, China Consumer Association Secretary-General Yang Hongzhan that the domestic group buying industry is currently in a credit development bottleneck, 2012 years will be the domestic group buying industry restructuring optimization year, integrity management, service upgrades, group purchase products more diversified, government departments to strengthen the supervision of group buying site will become the key to the survival of the group.

As can be seen from the report, 48.3% of respondents believe that the opening of the green channel is the most effective dispute resolution model, consumers are more willing to consumer rights protection organizations and relevant government departments under the power of the standard, and group buying site directly communicate, to quickly and directly effectively solve the consumer disputes.

In addition, handle nets and Taobao, Jingdong Mall, where customer-prudential products and other electric giants jointly signed and issued a "network of commodity trading Credit management proposal", at the same time by the Chinese Internet Association Network Integrity Alliance authorized as "Enterprise credit evaluation AA grade credit enterprise."