Promote killer apps for the Web site

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Joint promotion of commodities

Practice: Working with other categories of the consumer Web site (the same as the target users, but the products are different), the joint promotion can play a difference. Find complementary stores as much as possible. For example, photography books monopoly and digital camera store cooperation, digital consumer and home consumption Web site cooperation. On each other's pages hang on to each other's recommended products;

As one of the following activities:

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In addition, joint promotion can be one-way, that is, you can find a site to promote your products, and you do not have to go to their products. At the same time, if it is one-way, then the partner you are looking for the joint launch of the product must be its own commodity price higher than yours.

Note: The goal of joint promotions is to sell goods, spread word-of-mouth and attract attention (not traffic). It is only necessary to achieve one of the goals.

Ii. Gifts Activities

Practice: Gift activities and merchandise linked to promote a bit similar, but can cooperate with a wide range, not only with the Web site, but also with the WEB2.0 class, forum class, information and so on website cooperation, simple. Simple point is that we provide gifts to a website, a site can be a certain number of play rules to give gifts to users.

Note the point:

1. This approach is mainly to broadcast brand, attract users to register, gather popularity. Three goals are best achieved, so be careful when working with third party websites.

2. Provide gifts and small pieces mainly, to be exquisite, to have the logo of the website.

III. Voucher Distribution

Practice: In fact this form, also called "Hair money." Send money also must have the skill, may with some forums, the community cooperation, sends how many posts, gives how many I stand the voucher and so on, at the same time, must let the third Party website form Law remind the user to receive the voucher. Can the week or month with the third party website to the user list, and input database, directly generate our users and into the user account vouchers. As the form of the class is increased, the practice at this point can be mined far more often than when it is provided.

Note: It is important to update the interface and data with the third party website in time.

Iv. Registration of Prizes

Practice: Registration on the award, the form can be in kind can also be vouchers, you can set the level, you can set the award. If it is a voucher, you can enter the user's account directly after the user registers, the user may use directly in the consumption.

Note: Someone has won the jackpot must be vigorously publicized, momentum and speculation.

V. Forum push

Practice: The relevance of the Forum in the public welfare and maintenance of the post and not to make it sink, can also send a certain we want to focus on the commodity of the public welfare information, this to the spread of Word-of-mouth and close to the promotion of the degree is very good and quick method.

Note the point:

1. Be sure to cleverly reflect your website and brand.

2. The title of the post must be attractive.

3. Pay attention to the post, maintain the vitality and life of the post, and make it appear on the first page.

4. A post selected about 20 of the forum to send and maintenance on it.

VI. Thematic Promotion

Practice: A certain brand of a product collection of a large number of articles, can be in their own information on the station to update about 10 daily, at the same time, can be in the election and news, TechWeb, such as the blog within 3 of such a topic blog. such as "How to buy Digital camera" blog.

Note the point:

1. Contrary to the forum push, the number of articles required here, send the platform can be less, only on their own website can be.

2. If you extract the article from another website, you must change the head to change the face.

3. In the article to add their own website logo words

4. The article should repeat the need for emergent commodity or brand name.

VII. Thematic activities

Practice: We individually or jointly or sponsor a third party activities, such as digital Web sites can engage in "with light and shade, to meet 2008." --The National college photography competition, to attract popular, the transfer of brand-oriented. can also play a promotional purpose.

Note the point:

1. The theme and extension of the activity must be related to the product being operated.

2. The activities of the crowd to be the same as the target customers. For example, if the digital site to engage in a primary school students writing contest has lost significance, of course, can not be effective.

VIII. Participation Activities

Practices: Participate in activities organized by third parties, including the activities of a website, some meetings, some exhibitions, etc. The form may be the activity sponsor, the bonus provider, the registration website and so on.

Note the point:

1. Activities organized against third parties must be aware of the appropriateness of the object of the activity to the group of our target customers (repeat this repeatedly, because E-commerce sites can not make big and empty hype, all the action is to increase the user, and then increase sales, which with other sites, especially those who seek traffic is fundamentally different.

2. Be sure to pay attention to the cost, try not to spend money or spend as little as possible to maximize the impact (not nonsense)

3. It would be best if the participants were able to participate.