Promote network marketing success rate small and medium-sized enterprises should avoid five misunderstandings

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According to IDC, "The Fast path of SME informatization", the white paper shows that China has 57.7% of the small and medium-sized enterprises have implemented information, and in the implementation of information-medium enterprises, 47.3% of enterprises also said that will consider the construction of enterprise information. With the wind of the Internet, small and medium enterprises informatization is speeding up, network marketing is becoming the enterprise, especially the small and medium-sized enterprises to realize their own operational changes, to create a better platform for development opportunities, so ready to receive attention and hot.

At present, Internet marketing in the rapid development, because of the limitations of the concept, misunderstanding and the actual operation of the error, network Marketing to the enterprise results are several happy several families worry, some enterprises fire of the input received a basin overflowing, while others have spent a lot of money, eventually failed to achieve "landing" in sales.

One of the mistaken ideas: The Enterprise website is omnipotent

Some small and medium-sized enterprises always think that "with a beautiful website, there is automatic message response system, you will be able to ' net ' to Money." Enterprise Website Marketing is also a systematic project, not only related to network technology, skills, but also related to the business philosophy, brand and services, the key is whether to do a good job of network sales after-sales service, so that netizens satisfied.

Countermeasures: Do a good job in the enterprise website positioning, must promptly follow up and improve the network services and tracking and related measures to do a good job under the network service, to develop a set of communication business website marketing plan to meet the needs of customers, improve the click rate and visibility.

Myth II: E-mail can be pervasive

Many enterprises believe that e-mail marketing can mass disseminate enterprise information, access to a large number of customers, but e-mail marketing is only a means of disseminating information, only as a supplementary measure. The subject of the message is not sudden, lack of attractiveness, personalized, so that customers feel the sense of distance, the effect of mail marketing is not obvious.

Countermeasure: Through the business email to carry on the network marketing, the enterprise must examine, the knowledge buys the mail address database The reliability, the validity, guarantees the target, the most important is is enhances the mail attraction, for instance carries on the email promotion activity, for instance the United States has a network on the tourist site like tourist? Travelocity regularly send promotional emails to customers, and visitors have the opportunity to get extremely cheap tickets.

Myth number three: Think of the first search is "reality first"

Bidding ranking is the customer in advance agreement good price, to search business (GOOGLE, Baidu) to buy a keyword, when users enter this keyword search, the search Chamber of the customer's website or products listed in the search results, the specific location will be depending on the price of customers, the same keyword, The higher the bid the more customers rank, the more obvious the benefit of the advertisement. So companies are often willing to raise prices to buy "keywords" for bidding rankings, in order to improve product exposure. However, experts pointed out that the network ranking is not equal to the real competition in the rankings.

Countermeasures: One is not superstitious, should be used in a variety of network promotion means, and the second is to cooperate with the Search Engine optimization (SEO) is the core part of the Enterprise network marketing. Search engine optimization is a mechanism that conforms to the internal rules of search engines, it can improve the target site in search engine search results page of the natural ranking; the third is to select Good keywords, the best keywords are those who are not widely abused and many people search the word; four is the use of IT technology, monitoring the search business bidding behavior, to prevent malicious clicks.

Myth of the Four: online advertising can be nothing

Internet advertising has become an important way for enterprises to practice network marketing, but it must not be regarded as the only one. One is to think that online advertising equals or trumps traditional advertising, low cost and no less; second, one-sided pursuit of impressions, impression number (impression) is one of the criteria to measure the effectiveness of online advertising, but sometimes a visitor can produce more than 10 or even more than 20 impressions on a website; the third is to think of integrated large sites than vertical Professional) Site advertising effect is good, but for most audiences target group features obvious product advertising, this choice is unwise. In a large number of non-advertising audiences target groups to spend unnecessary advertising costs, will lose the advantages of online advertising.

Countermeasures: First, do a good job of network advertising effect monitoring, through monitoring the display of advertising, clicks, average number of visits, geographical distribution and other relevant data and analysis, improve the advertising strategy. The second is to formulate a good strategy in advance: in which sites to launch a single advertising display, or to establish a special promotional site? How to control the cost of advertising costs?

Myth of the Five: blog marketing Light and easy to

The current domestic Network Marketing blog phenomenon is mainly focused on promoting personal awareness to enhance corporate visibility. "The theme of the blog is a novel and unique, do some controversial topics, the continuous introduction of explosive or penetrating article, will cause social sensation." "In fact, this is only an idealized state, not a long-term strategy." Sometimes too much hype will backfire, good blog marketing needs to elaborate planning and find the right shooter, is not easy.

Countermeasures: One is to correctly handle the relationship between traditional marketing and blog marketing, must take the actual situation of the enterprise, handle the proportion relation of both, "two legs" combination is appropriate; the second is to correctly deal with the relationship between product and blog marketing, product is the basis of blog marketing, but also the purpose of blog marketing; third, blog marketing can not grandstanding To adhere to improve the corporate brand image as the main theme.