Promote online sales, or strengthen network brands?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few days ago, I and Inway on MSN on the exchange, we chatted about the search engine optimization (SEO) purposes. Our view is more consistent, all think that the purpose of SEO is only two: Promote online sales and strengthen the network brand.

Today I hope to use this article to discuss with you the question of this aspect.

We are faced with two types of customer: one is small and medium-sized enterprises, they are in the entrepreneurial development phase, the current product and service sales channels have not yet formed, so they need to rely on SEO low-cost input and effective marketing technology to help them expand online sales. The other is large enterprises, they already have a mature sales channels, in their products or services to strengthen the concept of the customer community, which for the long-term development of enterprises is very helpful.

According to my personal understanding, the domestic search engine optimization companies and individuals at present to contact the largest group of customers should be the first type of customer it, this is with the development of SEO in the domestic relationship, after all, SEO has not been in the enterprise so deeply rooted. Small and medium-sized enterprises tend to be more early than large enterprises to pay attention to and SEO investment, because they must consider the operation of the reasonable investment of funds, SEO such an effective online marketing service is more willing to accept.

Large enterprises seem to prefer the traditional marketing model, their knowledge of the Internet and search engines are not sufficient, and in fact both have been integrated into our real life, affecting people's life behavior. And because of this, so the search engine is hidden in the corporate network image potential public relations crisis, with the development of network technology, now the Internet Information release threshold for ordinary users has been a large degree of decline, users can easily put their own comments on the network. Each user has his or her own view of the product or service they enjoy, and there are some derogatory comments. Can you imagine that if a user searches a search engine for a company's name or product, and gets a lot of negative news stories and information about the company, can users buy their products and services? In fact, many of the world's top 500 companies to strengthen the network branding work is not in place, and even some have not been aware of the seriousness of the problem.

Based on the above two kinds of analysis, we can know for small and medium enterprises, how to effectively promote online sales through marketing technology is their more pressing, as for the concept of network brand strengthening they are difficult to accept in a short period of time, because it seems to appear to be a very imaginary things in small and medium enterprises. For large enterprises, they may not be very concerned about online sales, but need to instill in them the concept of network brand, because in a good network brand image can infect many Internet users become business potential customers, the end is good to promote the company's sales performance.

SEO from the personnel should have a comprehensive understanding of the knowledge, expand their scope of vision, according to the different types of enterprises to give them the correct introduction of search engine optimization to the company's true utility, which is very helpful to educate customers, so that their own in and customer communication process to gain the initiative.