Promoting a new strategy: establishing an effective affiliate website

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Website promotion is in order to obtain more effective traffic, the following introduction a very useful method

As a general corporate Web site (including online product sales-oriented network enterprises), the purpose of the website promotion is to obtain effective traffic and not just the data in the site traffic statistics, that is, users through the site to obtain information and services, and eventually form a purchase.

Not all traffic is worth it.

From the actual effect of network marketing, not all traffic is valuable, through improper access to the Web site traffic, such as the associated site pop-up ads, never related to automatic redirection of web pages, etc., because these methods are often targeted at the pursuit of Web site traffic (and thus can be achieved through other means of income, such as investor investment, network advertising, etc., so associated website promotion strategy is often misunderstood. The view of some websites is that "the basic idea of affiliate website promotion strategy is worth to learn from, as long as in the practical application reasonable use the relation between the related website, do not make it become the tool of the false website traffic." ”

The role of the associated web site

Theoretically, a company that builds a website is enough to advertise or even sell directly online, why do some companies use affiliate strategies? The method of affiliate website promotion is in fact also very common in reality, simply speaking, is to increase the user's "visibility". For example, we go to the computer accessories market to buy things, often encounter a number of counters actually belong to the same boss situation, such as to buy a memory, may be in the same market a number of products sold in the counters are similar, the price is basically the same, if carefully observed that these counters are basically belong to a family. If the increase in the number of counters to be more users to find and achieve the goal of increasing sales is the reality of the shopping malls have to take the means, then on the Internet, as long as there is a website, can be many users at the same time visit, why also set up related sites?

The role of the associated Web site can be explained in roughly three ways:

First, increase the chance of being discovered by users in search engine retrieval results.

Because in the same industry, generally speaking, a Web site in the search results only occupy one or a few of the results of the location, increase the number of sites to occupy more search results, so in order to promote their own, but also crowding out the promotion opportunities of competitors.

Second, to facilitate the promotion of a single product focus.

The same company may have a number of flagship products, these products are relatively weak, or put each product on the same site is not easy to highlight the focus, the use of independent web sites for each product targeted promotion, especially suitable for the use of search engine strategy to promote.

Third, link the links between the site advantages.

We know that the second generation search engine, represented by Google, takes the number of links in the site as an important indicator of the quality of the site (thus affecting its ranking in search results), not every site can get links to other sites, own or control more than one site, to gain the advantage of links to provide resources, Multiple sites link to each other, improve the number of links per site, so in the search results ranking has a certain advantage. Only this link must have a certain degree, otherwise it will be considered as a search engine garbage and be punished

The above three kinds of function of the related website, its essence still can be regarded as a kind of concrete application of search engine promotion strategy, so should follow the general law and principle of search engine marketing in the implementation process.

Is it easier to get information

It is important to remind yourself in real time that when implementing a search engine strategy, do not deviate from the core of network marketing-because the user's needs are the only core. Regardless of how many associated sites are built, the first question to consider is whether users can more easily access valuable information.