Promoting content marketing with three main goals

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Many friends talk about site content are original, because this is a good site internal optimization of the fundamental, Baidu in webmaster guidelines also repeatedly stressed that the site content of the original, and some more with the sex of friends may tell you not too concerned about the original, it is important that your site content to meet the needs of users, that is, whether to provide users with value , so good quality false original content can bring the same feedback. A lot of times when we talk about this, we just stand in the way of building content, but ignore another point, the content of our site is user-oriented, to achieve satisfactory transformation, we need to do a good job in the content of marketing, here on the requirements of the optimization of the content of a higher level, the construction of the content of the time to join the marketing thinking and ideas into.

First we need to figure out one thing: what is the ultimate purpose of content construction. Many friends say for the user Service, to provide users with value, of course, this view is not wrong, but too idealistic, we are in fact holding the purpose of serving the user, the most straightforward purpose is to obtain more traffic, and ultimately in the station to achieve transformation. From the marketing point of view, the construction of good content has three purposes:

A, the use of content layout from the outside to guide the flow of the arrival.

B, guide users to stay in the station, browse more content.

C, so that users automatically and happy to disseminate the site exquisite content.

These three goals are one by one to achieve, inter-related, the following simple for you to introduce these three objectives-oriented content marketing considerations.

1, Content layout Guide flow

Here the content layout brings traffic from the keyword search, so the content layout is for the site as a whole and a single page in the layout of keywords. The overall website layout strategy is the home page layout hot word, the column page layout product type or the big classification long tail word, the content page layout long tail word. The key word layout strategy for a single Web page is to look around: title, meta, content, other page anchor text. In addition, the page should also pay attention to the important position in the display of keywords, such as content page article title, the other column page of the use of H tag.

The above is a cliché, but it is indeed SEO requirements we do. Sometimes this kind of content layout guidance strategy seems very passive, because a lot of time we are relying on the face of Baidu life, once the weight of the site to reduce the weight of many pages will fall, the ranking will naturally decline, this is not conducive to the development of the site, so in addition to the basic work above, we also need to create a content brand, For example, Chinaz and A5 have a lot of readers, because the long-term webmaster contributions, accumulated a lot of loyal readers, on the one hand, the brand outside, on the other hand its content needs to have a certain value. Although it is difficult to do such a site, but the author in a small industry also do a lot of users over the site to view the content and reprint, especially a few articles every day brings me hundreds of IP.

2, guide users to stay in the station

To want a client to stay inside our store for a long time, finally realize the purchase process, the focus is your store inside the goods or decorate the environment so that customers are willing to stay, from goods to services to customers to enjoy, this point site and shop is actually the same, we want users to stay the best way is to provide high value content, such as rich and exquisite content including pictures, video and so on, to provide good services for users, such as to facilitate the user to share the reproduced plug-ins, for users to quickly find the content of the site navigation, of course, the ultimate goal of content marketing is through the content of the operation of the website content branding, so that users automatically search the content of the site.

There are a lot of small tips on how to stay in the content, in fact, everyone has encountered every day, as long as the attention you will find the following small tips:

A, good content as the basis, so that users have to look down.

B, paging the content. The same can be used more pictures of the way, to attract users to click the picture. Here need to pay attention to pagination when the page title difference, too many duplicate title pages will reduce the search engine on the page evaluation.

C, the content of the serial. If an article, or a topic more content, you can consider the way of serialization, to attract users to continue to visit.

D, the content of the link recommended. Perhaps you have seen some good sites will be carefully for some of the better articles to do some recommendations, such as Guoping's blog internal articles are very well worth watching, its internal for the article to do before the recommendation to attract me in the blog more to stay.

Of course, there are some tips, here is a simple introduction here.

3, the fun of automatic transmission

To create interest in the content of the site, in addition to the front for you to introduce how to do a good job, but also to make users of the content of the site to spread the fun, such as the front of Baidu launched cloud storage platform, you can only forward to get 100G of the network disk, which for users is a pretty good thing, And only need to share at random, very easy not to be forced feeling, users are willing to share, so the day of the reprint and registration amount is quite to the force. There is a similar example of the previous Love station network is to adopt a similar way of promotion, but it requires each user recommended to 5 users this move does give a strong sense of compulsion, so many users will be promoted halfway, although the effect is also good, but there is no Baidu network disk user experience to do well. The most important point of these two positive and negative examples is that they are based on the needs of users, the user's valuable content and products.

And for Web site managers to develop content marketing strategy also have some fun, such as Baidu produced content product is 100G cloud network disk storage, after registration to share. and Love station network content strategy is based on some users, just need to share a few times to the webmaster friends around can use more functions. This content strategy is based on activity-sharing content policies. There are other content strategies, such as story-style serialization strategies, this is my inspiration from the BSG Forum, which has a webmaster to introduce their own work experience, every once in a while will do an update, viscosity is very high, I have been paying attention to a lot of time to finish, of course, here is the premise of the serial you have material every time, If the story and serialization do not have everyone to follow the attention, you are serialized 100 articles also no use. And the story of the serialized content strategy is the most willing to spread the way, a lot of good stories will be get mop, tianya and watercress to share.

Some ideas about content marketing may not be too mature, I hope here, so that we can focus on the content of Baidu more and more emphasis on the adjustment of the algorithm to do this work.

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