Promoting the core idea of local website: based on the combination of station and outside station

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The local website team continues to develop and grow, now a little bit bigger city its local site will not be under dozens of, I was in Shaanxi Province, a small county, the county's local site has 3, and my site ranked second among them, really is a flattening position, in the face of this situation, I chose to do the promotion to attract more county people, and my promotion of the core is based on the station and outside the station to promote each other, station promotion is to improve the user return rate of the road, outside the promotion is to attract the masses to the road, only the combination of the two can create a virtuous flow cycle mode. Then how do I carry out the station and outside the station to promote it, here will be for you webmaster to explain.

First of all, to talk about the promotion outside the station, because the station outside the promotion is to attract the flow of the core, a lot of webmaster in the local site when they know to go to the local bar and some QQ group posted site information, but this promotion is now used in the outdated, because many people now see the post bar and QQ group inside the website feel is advertising, So now we have to use this method carefully, so what can we do without these methods to promote it?

From the point of view of my promotion of local websites, can use outdoor advertising to promote the site, we all know that every city has its own central point of concentration, and this gathering point is a good place for our publicity, if you have a relationship in the local use of the government's propaganda bar to promote, it does not matter, can give a bit of sponsorship fee pull a banner to promote, the most fundamental purpose is to establish the local site visibility and publicity, when I used this method the next day to statistics to check the flow of time to find that the traffic soared more than 200, I think this method is still valid.

After the promotion of the central location we can also use the name of the site to organize some of the voluntary activities, such as a few people into the campus to help students, with the strength of students to promote the site, but also to seek local government support for the government advertising, but the government arranged some activities to participate in the site These two methods will make the site in the masses of the impression of a big rise, the masses will think the site may be by the government or local love enterprises hosted, its credibility is certainly good, natural tour volume increased.

We are in the station to promote the site to bring traffic at the same time, it is necessary to retain these users, the rest is to promote the station? A lot of webmaster will ask, the site is mine, how do I do the station to promote it? Here is the station to promote the site is actually a service, that is, the use of quality services to improve the return rate of the masses, So how to achieve quality service to improve user return rate? We can start from the following points.

Every morning at 9 o ' Day to keep up with yesterday's local events and news, every city will have a lot of time every day, perhaps where the water pipe burst today, perhaps where there was a car accident, and these things are our local website news source, every day 9 o'clock in the morning when we put this information out, As long as the site has new information and interesting things every day, then the masses will come every day to adhere to the site tour, because they feel that the site has a certain value, this is a key step to retain users.

The second is the site should have a good communication channels, so that users and users can achieve easy dialogue, so the site must have a forum or QQ group and so on the exchange of ways, through this channel of communication can let local people and locals to enhance feelings, to achieve the purpose of mutual exchange, So the masses in the tour site and discuss things when they will not feel lonely, naturally he will develop habits, every day to the website and communication channels for communication.

Finally, the site should be organized on a regular basis to volunteer the masses in the local scenic spot to meet, to go hiking or picnic, as long as the activities can be relaxed mood can be organized, so not only can achieve the feelings of users on the site, but also can play a step-by-step publicity website for the purpose, However, this method should be in possession of sufficient members of the time to carry out, such activities will be more people, activities will be lively.

I run the local site is to rely on the outside of the station to promote and station to retain the user's method, now the website's member users reached more than 1000, not registered also has 5,600, our county is very small, achieved this achievement I already feel good, now I have picked up some of the county ads, Monthly income also has more than 2000, I have felt very satisfied, I hope that the site webmaster See my promotion methods can be shared after the first A5, by the Chinese source Network http://www.v161.com webmaster Original editor, reprint please keep the source network link, thank you.