Promoting the third wave of transformation of modern retailing industry

has now entered the mobile internet era, which will promote the formation of modern retail business transformation of the third Wave, is the O2O model we say.

Jindong, chairman of the Suningyun business. December 26, 1990, Jindong to 100,000 yuan own funds, the creation of Suning. Since then, suning under the leadership of Jindong, grew into the largest domestic appliance retail enterprises. Jindong Natural wealth is also rising, 2013 Hurun Rich List, he was 39.5 billion yuan Fortune ranked top ten list.

Last year, Su Ning began to "transition", to do "internet retail Enterprises", which is the choice of Jindong, is his judgment of the future retail trend. Forbes Chinese version has awarded the title of "2012 Chinese Business Person of the Year" to Jindong, "he had to confront the two sides of the economic fundamentals and the transformation of the retail industry, but he was clearly aware of the seriousness of the problem and had the courage and the action to do it, which, for a company in transition, More precious than anything else. "

The biggest challenge of transformation is the talent

Beijing News: 2013, Suning's biggest change is the transformation. What are the challenges facing the transition?

Jindong: At present, the biggest challenge facing transformation is talent. In the process of the Internet transformation, whether it technical personnel, or new category management personnel, logistics professionals, financial professionals, are we need.

Suning's Internet transformation is the key to the transformation of Suning team, from the headquarters management position to the end of front-line staff, whether can understand, can transform the Internet thinking, Internet awareness, this is the challenge we face.

Beijing News: What are the factors that will transform the success?

Jindong: In the process of transformation, we will grasp the following three aspects.

First of all, the transformation of business to grasp the nature of the industry. The Internet is essentially a tool, when we mastered this tool, in the application process or to return to the nature of the retail, that is, integration of logistics, information flow and capital flow, efficient realization of the three-flow unity.

At the same time, the transformation needs to adhere to entrepreneurial entrepreneurship. Can not nostalgia past success, to face the reality of the problem. Transformation is the learning process of mastering new tools and acquiring new abilities, and it is normal to have such or such problems, which requires us to stick to entrepreneurial spirit.

All the transitions will eventually be solidified into a team culture. Only the cultural transformation is the true meaning of the spiritual heritage, into the staff of the blood of the gene, become spontaneous, consciously internal driving force. To this end, we have introduced a series of measures including organizational change of the Department, Internal entrepreneurship mechanism of employees, etc. The main line is to emphasize and advocate staff's independent innovation ability and small team synergy ability.

Not an opponent.

BEIJING News: What do you think of the current Su Ning's opponents, how to evaluate these opponents?

Jindong: Competition is eternal and opponents are relative.

Su Ning's transformation, not rivals have become rivals, not peers into the peer. Therefore, for enterprises, the eternal competition or how to challenge themselves, beyond the past.

Beijing News: What's the biggest change you've had in ten years?

Jindong: Ten years ago, we just layout the national market soon, many management standards and systems are not sound, the company has not listed, I must rush to the front.

Over the past decade, with the further improvement of the organizational system, the diversification of business, I was not thinking of rushing in the specific business front, more to focus on the layout of the industry, Enterprise development strategy.

Today, we have a third transition, at this time I will rush to the forefront, but now is the front line of the strategy, the front line of transformation, and even the forefront of technological development, in order to grasp the future trend.

So, my personal biggest change is in the enterprise role change, thinking direction change.

The change of retailing industry is "not leaving its case"

The Beijing News: What is the biggest difference in retailing today compared to the retail industry ten years ago?

Jindong: Ten years ago, the chain of business in the industrialized way to reorganize logistics, information flow and capital flow, through standardization, process to achieve large-scale replication, to economies of scale to bring price advantages, to price advantage to stimulate consumption to form a larger scale. This is the core feature of retail trade ten years ago.

Ten years later, the retail industry set off a boom in electricity, a second change.

Electronic information, the electronic currency, the commodity is also electronic, consumers participate in the entire enterprise sales process, synchronous online service process. Consumers and businesses interact directly on the same platform, eliminating information asymmetry between supply and demand, the biggest change in the retail industry in more than 10 years.

Beijing News: What is your judgment on the future development trend of the retail industry?

Jindong: now has entered the mobile internet age, this will promote the formation of modern retail industry transformation of the third Wave, is the O2O model we say.

No matter how the retail form changes, three of these elements always play an important role, namely, logistics, capital flow and information flow. Therefore, no matter how the future evolves, we must revolve around these three elements of change, and ultimately to achieve the efficient combination of these three flows.

Question and Answer

Next year's economic downward trend is obvious

Q: If there is a 500 million yuan venture capital, in 2014 China, you will give priority to enter which industry? Why?

A: Mobile Internet industry.

The current mobile Internet field is just beginning, there is a lot of space and opportunity for innovation, especially in the fields closely related to the application of life. This is just like the PC Internet of 2000 years, the imagination space is huge, the application space is also huge. The future of the society must be online under the integration of the era, which is why we accelerate the promotion of the O2O model.

Q: What was the expectation for 2014?

A: 2014 China's economy will be a period of deep adjustment, a series of new reform policies may sacrifice short-term economic growth, the economic downward trend is more obvious, but in the long run, will bring new vitality to economic development, promote structural optimization.

For the retail industry, I think, there will be more and more offline enterprises into the online.

No matter how the retail form changes, three of these elements always play an important role, namely, logistics, capital flow and information flow. No matter how the future evolves, we must revolve around these three elements, and finally realize the efficient combination of these three flows.