Promoting the value of data Cnzz help Chongqing's web site improve revenue

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In a well-known American supermarket, there is an interesting phenomenon, beer and diapers are sold together, and so placed, both sales will increase. It turns out that in the United States, the wife usually let her husband go to the supermarket to buy diapers, and the husband will pick up a few beers home, so the supermarket has this interesting combination. In fact, this is the business of more than a year of trading data to do a detailed analysis of the law, which is the value of data.

Recently, the world's largest Chinese Internet data statistical analysis service provider CNZZ in Chongqing held a "data to create value CNZZ help the site to enhance revenue" as the theme of the event, the event invited to many well-known local site owners to the scene, to explore how to use data to enhance the site's revenue.

"Chongqing's web site soared from 12,000 in 07 to 125,000 in 2010 and 10 times times higher, with the Chongqing network quotient rising from 3,000 in 2007 to 26,000 in 2010, and Chongqing's Internet Enterprise output from 2007 320 million to 2010 1.95 billion." Chongqing Internet Association, Deputy Secretary-General Li Mao detailed the development of the Internet in Chongqing, through the data can be seen, the rapid development of Chongqing Internet, network environment more optimization, for the site owners, relying on effective management to maintain the competitiveness of the site will become more urgent.

Event site, guests are giving speeches

How to get more accurate data and how to use it more effectively is a problem that almost all Internet practitioners face. Based on this, the CNZZ product Manager shared with participants the report entitled "Breaking the rules, opening the door to revenue-optimizing the advertising strategy and enhancing the revenue of the site", taking the Cnzz "Ad Butler" as an example, explaining how to use a professional third-party advertising management platform to help the site manage and evaluate advertising.

CNZZ "Ad Butler" as a professional website advertising management system, not only to make the ads more efficient and convenient, but also through the target audience accurate delivery, comprehensive control of operating data and other advantages to get the site owner favor. Activity site, the topic unfolds, many Web site owners and industry veterans to launch a lively discussion, "How to combine the advertising way to get a higher customer stickiness and site revenue" seems to be the most concerned about the topic of local site owners, in this regard, CNZZ product Manager pointed out that CNZZ "ad Butler" through data analysis, Can help the main site to achieve a multiple combination, that is, at the right time, the right place, the appropriate advertising ideas to the matching customers, to bring customers a valuable click. This "change of advertising, changes in the revenue" way, subversion of the traditional advertising mode, for the presence of the main site of the ads to provide a new way of thinking, won the positive response of everyone.

In addition, the event also invited to the local famous site in Chongqing 28 Push Forum founder Mouchangqing to the scene, he shared with you the data on the importance of website promotion, stressed that "who is the target users?" Where are the user gatherings? What means to attract users "and other issues are the basic requirements of website promotion, he pointed out that The answers to these questions depend on the data, and in practice, the data should be used as the basis for adjusting the means of popularization.

Cnzz, head of the Zhiqiang, said CNZZ has been working to build a platform for data sharing, which was the original intention of the event. In addition to the data to be presented to the website owner's own website, CNZZ will also extract and compute the whole network user data, provide continuous and systematic user analysis, excavate the value behind the data, and help the website owner to improve the profit.

It is reported that following the Chongqing station, CNZZ national tour will also cover more cities.

Cnzz in charge of Ms. Zhiqiang and Chongqing website Master Chang Chat