Promotion and marketing plan of maternal and child station

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Maternal mother and child Web site more needs more pluralistic development, the general small and medium-sized pregnant women's website is mainly the location of pregnant women and their related groups to understand pregnant women before and after the content of knowledge, pregnant women's website promotion Development Program, on the basis of entry into operation, website construction process from the site structure, content, Baidu and other search engines to optimize the design, and further stability, summed up a lot of experience and lessons, but also the development of the Web site to develop the road and model, understand the needs and characteristics of customers, understand the market situation, and so on the enterprise website e-commerce positioning, the location of a clear site. Pregnant women's network: www.jiankangwo.cn early use of some of the conventional network promotion methods of general promotion methods have Exchange links, forum post promotion, instant communication promotion, mail promotion, blog promotion, search engine promotion, add site, etc.

The structure optimization of pregnant women's website: Structural optimization, electronic commerce Operation environment optimization, etc. Maternal and Infant Class website page optimization: page layout, page design optimization. Exchange Friendship links, so as to improve both the visibility and traffic, and targeted strong, the way to connect and the object must be carefully considered, the engine included normal without the status of K, the site updated in time, the connection must be on the home page, while the object of the connection is the best pregnant women health and childcare, women Health category of the website, People's flow is also larger.

Maternal and infant type website in the target market analysis, research target market and marketing relationship. Product analysis of pregnant women: analysis of product characteristics, product selling point, etc. The site can be based on the characteristics of pregnant women to provide professional services, such as mother and child supplies shopping guide, baby fetal Education training, Hong Kong births and follow-up month sister-in-law service ads, more with a little thought in the service of the project and quality, pregnant women are high quality supplies demand group, is very potential consumers, Maternal and Infant class website really should be operating the focus is the service, standing in the perspective of pregnant women for users or consumers. Basically the web site on the first step towards success! Maternal and child stations to promote the promotion of the marketing program is the site of humanity to serve the needs of pregnant women.