Promotion and operation of Local classified information website

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; WEB2.0 's popularity led to the development of classified information, from the earliest imitation of the Craigslist platform, to Wang Jianyue guests, the decline of the portal 263 transformation to do the classification, Alibaba investment Word-of-mouth network to the Flying Pigeon Book network repeatedly by the capital giant coveted, net alliance Google and so on, Classification information in a short span of more than a year, the country's large and small classified sites as many as 3,000, the field of classified information unprecedented strong. The major portals also rely on their own flow of a channel advantage into this field of contention.

From the current active in the classification of information in the field of several sites, are in different ways of development. Business model It is how to do, how to make money, its essence is a form of innovation. The innovative form of enterprise runs through the whole process of enterprise management, which runs through all links of enterprise resource development, research and development mode, manufacturing mode, marketing system, market circulation and so on, in which each link innovation may become a successful business model. Classification information The particularity of this industry, now melee in this field in addition to rely on venture capital support of the site, in addition to the large international brands in China's division, and also to obtain Alibaba strategic investment Word-of-mouth, Google has reached a strategic partnership with the market, the market CEO is also indicated Do not pay attention to profit, only care about product development. But by the vast number of classified entrepreneurs fanatical pursuit of the classification of the portal to Fly Pigeon book network but gave a different answer. Explore the business model of classified information website, which is not only the need of industry innovation but also the urgent problem of real existence.

The industry's views on the classified information market are as follows: The classified information market is still in the cultivation stage, it needs the continuous cultivation of the whole industry, is a slow development market, to play a protracted war. The essence of the Internet is: sharing, real-time, interactive, classified information as the essence of WEB2.0, it has characteristics: practicality, initiative, scale, cheap and self-help, but also follow the development of these three essential. It provides people with clothing, food, housing, line, play, etc. and life-related information release and supply and demand platform, according to the content of human information to organize classification, so that both the supply and demand of both sides directly docking, cast this high efficiency information base.

Recent leisure time, often bubble in the new Phpmps Exchange QQ Group (group number: 304338), here gathered a group of people who love phpmps and classified information, most of them are doing local classification information, there are phpmps hardcore supporters that are masters, there are phpmps new users that are novice.

My station at the end of November 07 opened, in this year June 6 changed version, abandoned the original Asp+ac and thousand members, began to use Php+mysql, choose it only a few words reason: simple, convenient and practical.

About the local classification information profit is really a headache problem, look at it and other webmaster sites and forums, the issue of thousands of times, but not a suitable answer. Some people say that their local classification information what is the profit, it is coveted, but I do not know is true. According to those ways, I studied for a long time, found: or the trick is mediocre no advantage, or not in line with the actual, basically not feasible. Say my station, only then a little meager advertising and GG income, not profit, just enough to survive it, I believe that a lot of local classification information and my situation is the same.

More than 1.5 of the time, no success, only experience. Here, and you come to talk about the local classification information website promotion.

Do the main line of the website, I summed up as: quality to win, to win the cure, to the wisdom to win.

Quality: content, quality of the subject, content;

Governance: management, meticulous management and maintenance of the website;

Wisdom: Method, a set of unique website promotion and operation methods;

Zhi: Ideal, good purpose and development goal.

We can deeply understand the above 4 words, is not a website core.

My station does not use the member system, the visitor may release the information, but uses publishes the audit system (the reason sees "when the spider is not easy false alarm") the user submits the information, must after our examination before the foreground display. See here, there will be friends to raise objections: Users post information, do not see their published information, and some users will think that their information will be very late to audit, or can not pass the audit, this will drain the user.

Yes, this will drain the user. My practice is in the information release page with the release of the audit system tips, while leaving the site staff contact information, such as as soon as possible, you can contact the site staff. We will promptly log in admin to view the latest published information, audit information, the title for editing.

For example, a netizen publishes a message, the title is "out of the book", we think, in a local classified information site related columns, there will be a number of labels entitled "Out of the" information, users browsing information, need to open one by one, although increased page browsing, but affect the user experience. Therefore, according to the content, we will change the title to the "Central Street in the Golden section of a mobile phone shop," so that the theme, so that users can see at a glance the information they are interested in. At the same time, we audit information, will be irregular content, the size, punctuation, layout for appropriate editing. In this way, the message from the title to the content, has become an original, more conducive to the collection of search engines. OK, information audit passed, send a message to the user: you in the Meihekou Life Network published information has been approved, please ... Slightly)