Promotion and optimization factors to be considered before making an enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Web site before the production to consider the site optimization and promotion of factors, which is very important. Site optimization is often not the site production companies or companies to pay attention to, perhaps they do not know a lot of site optimization. Many enterprises in the Web site, just to find some information about the Enterprise profile and product profile, plus some pictures of the products to the Web site production company, the only requirement is to do some beautiful atmosphere, completely did not consider whether it is conducive to site optimization. Website production company on the basis of customer requirements, on the site to add a large number of exquisite pictures, beautiful flash animation effect, so that people look very beautiful.

The site is beautiful of course both sides are satisfied, but also want to consider the factor of optimization. In the Internet so popular today, many corporate websites are just a business card, in addition to search the name of the enterprise can be found, and sometimes even enter the name of the enterprise is not found, not to say what products to find the site. It is necessary to consider the planning and production of website from the angle of website optimization.

In website optimization, site code optimization is also a large part. Code optimization is to remove or simplify some of the code that is redundant or can be simplified. For example, JS code, repeat code, as much as possible to reduce the annotation text. You can use div to minimize the use of table, especially table nesting, there is the use of CSS style. Do not use too much flash, the picture to add alt attribute, search engine read Flash, also can't read pictures, but can read pictures of the ALT attribute.

A practical, valuable site, especially the corporate web site, it should have a certain function, that is, we usually say that the functional web site. The functional website, is the network technology and the enterprise actual combination product, it is the real useful thing. A good corporate website, in fact a marketing integration process, it first needs to understand the various needs of enterprises, including understanding of enterprise market conditions, competitive status, marketing channels, ways and methods, and then, with the Internet technology, suitable for online manipulation, can be combined with the network to combine it.

Most enterprises, although it is an expert in traditional marketing, but the Internet, especially the network can realize the function does not understand, or is not very deep into the understanding, then he also can not mention what requirements, do not expect to set what function, this time, the need for network marketing planners. And how to more simply reflect the function of the site, these functions and how to combine with the enterprise and so on, are required to carry out further planning of the site, which is also every good site can not be separated from.

Enterprise Website Construction needs a complete plan, this plan must have the enterprise market analysis, the target group analysis, the website code structure, the page layout, the main column setting, the website main function, the website overall structure and so on many aspects content.

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