Promotion and user experience are complementary

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Website and promotion are inseparable. Website promotion depth and breadth, not only brought the website traffic, included, but also brought wealth. General Enterprise Website promotion to free information platform, such as classified information, free blog, free forum, SNS Community, micro-blog and so on. Focus on the promotion of the depth is to enhance the user experience of the site, the breadth of the promotion is not limited to the industry publicity. If your promotion is very good, traffic also come up, then enhance the user experience, is the next goal.

(1) The relationship between promotion and user experience

Website promotion and user experience are complementary and interdependent. The website's Promotion Foundation goal is lets the user know your website, promotes the user experience to be able to play the positive response function in the stage promotion, the user to the website approval, through the unceasing accumulation, eventually transforms the website the old user. The promotion of different user groups, to reach the site page is also different, so it is in the promotion to consider the user experience, the user experience outside the station, is the promotion of the website. So the extension and user experience are interdependent.

(2) Enhance the user experience height

Home page is the first user experience, users from the promotion of the link to get the home page. The first is the site's color, color to give people an imagination, if nothing is to give users the most comfortable feeling. The second is the content of the website, the content should attract the user's eyeball, let the user seize the content he wants the first time, and browsing more convenient, the website internal link or is the page link wants the specification, if your content is true, then the user from the perceptual angle has already recognized your website. If your site structure is clear, then users will again browse your site, whether it is content or structure, so that users feel really is to serve them, then your home page is the success of the home page. In the search rankings, the site title is also a focus of promotion, concise title more appealing to your users.

(3) Increased user participation

A popular trend is the Web site plus Forum business model, the site is static display to users, then the forum is in the form of dynamic display. Each website must have its own BBS discussion community, is the communication platform with the user. Not only can drive the user experience your website, but also experience the service of the website, through some free, meaningful activities, may let the user feel is not the website, is the feeling website service person. The website and the user, the user and the user, the mutual Exchange promotion, has promoted your website to the user's attention, not only has played a positive role to the user, but also has the function to your website development. Users of the site is the evaluation of the wealth of the site, to get rid of these users do not like, then your site has been a promotion, the forum is not only to drive the user, in turn users return to you is the site's concern and concern. Make your site more dynamic.

Summary: Promotion is not independent, user experience is not independent, they are pinned on the site of the golden body. Only the two rely on each other, mutual influence, the site can progress. Article Source: Shenyang 196 Regiment, Http://www.196tuan.com