Promotion Defaults Cost low website price frequency error

This reporter Wang Fei geese from the "one Yuan Andy Shoes", "110 yuan Samsung mobile phone" to "Children's book promotion", consumers under a single payment, Dangdang without exception to unilaterally cancel orders. 10 days, Dangdang 3 defaults, given only one reason: Staff price errors. In fact, not only Dangdang, the recent similar internet shopping default frequency, the interpretation of the Web site are technical issues. Is it a technical reason, or is it for the eye?　　The reporter made a return visit. Consumers: When the promotion does not flicker August 9, Dangdang launched 72 hours to buy children's book promotional activities, the price of ultra-low news quickly spread on the internet, many netizens stay up late to order. A netizen in the online message: "This is my long so big, the first time to buy a book is loaded with boxes, the most important is the price, super cost-effective, time snapped up, 55 yuan 60." "I 1 o'clock in the morning hurriedly snapped up 4 orders. Ms. Wang said that Dangdang had "shipped" one of the orders, although the order could be tracked, but the final delivery failed. The next day, she contacted Dangdang, customer service told her the order has been canceled. Later, Ms. Wang complained to China International Electronic Commerce Center, BCP credit Complaint Center.　　As of 19th, the bcp credit complaints Center received more than 1100 complaints from consumers. Yesterday, the reporter contact Dangdang, the relevant person in charge said, has been in Dangdang official Weibo issued a statement: Due to manual input errors, the book discount data into the price column, resulting in the price of promotional goods wrong.　　At present, Dangdang customer service staff are one by one with the consumer text messages, telephone apologies, and give each consumer 30 yuan Dangdang coupons related compensation. Coincidentally。 Not long ago, online several months of Nana purchase network launched "A penny to buy brand-name speakers" activities. News quickly in the major forums spread, can then "unlimited purchase" into seconds to kill, and then into a lottery 200, the site unilaterally cancel other orders.　　From August 4 17 o'clock to 8th 15 o'clock in the afternoon, the bcp credit Complaints Center received a total of 516 complaints from consumers. Mr. Zhao August 7 in a name for love to buy a Web site ordered a promotional price of 0 yuan computer bag, paid 10 yuan freight, orders are confirmed, waiting for delivery, but 8th after the consultation, businessmen said the computer system problems, refused to ship.　　From August 8 to 12th, the bcp credit complaints Centre received 22 consecutive complaints from consumers about the network. "Too irritating, and again and again, teasing us."　　"Not only Dangdang, such incidents frequently, the interpretation of the site are technical problems or errors, many consumers said that it is difficult to accept." Experts: false promotion of the end of the breach of faith "acts allegedly for the click Rate, to expand the impact of the site and false propaganda.　　"In response to the recent large number of netizens in the bcp credit Complaints Center complaints Nana Purchase network suspected breach of contract, BCP credit complaints Union member units hundred Law Network lawyers team that the site suspected of civil fraud and false advertising and unfair competition behavior, its behavior has harmed the legitimate rights and interests of netizens. The law team explains that fraud means making othersThe act of deliberately stating a false fact or concealing the facts in the purpose of making an incorrect statement of meaning.　　From the perspective of the Consumer Protection Act, its constituent elements are three, one is the operator subjective fraud intentionally, the second is the operator in the objective implementation of deceptive behavior, the third is the consumer because of fraud into error, and thus make the meaning of the expression, that is, the operator of fraud and consumers to make the meaning of the causal relationship. "This kind of incident frequently, the website management has the loophole, the false promotion earns the eyeball to be possible." "The director of the Business Economics Institute of Beijing Business University," Your billows thought, this kind of event happened is not accidental, promotion default cost is low, return also not how much money, so the website is a bit wanton. "Although the default compensation is not much money, seemingly not high cost, but for this loss of consumers, the ultimate cost of credit will be greater." ”