Promotion Forum Promotion User Registration series (iv)

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The front introduced the QQ space marketing method, today mainly introduces QQ mail marketing. In my forum there is no user to register when QQ mail marketing to the forum to import a large number of traffic, after the statistics from the mail users reached more than half. The benefits are undoubtedly two points: promote registered users and lead traffic promotion rankings. How does email marketing work?

First, send the user needs content

Look at all the mail marketing, 99% are selling users to buy certain products, or boast that they are good. The language is not only exaggerated and the symbol is strange, look very second-rate, there are some very refined mail content, but if I do not need your product, this email is not helpful to me. What do we need to do? We have only one purpose is to users through the mail into our site, do not need users to buy products, also do not say that my forum has many cows. I just sent him a great article on the forum, which is probably a great help to him. Users receive such a message he will not be good to read it? Do not click on your link? Such mail users will not scold you that it is advertising.

Second, the title has the degree of attraction, concise content

Not all articles users see the title will be clicked, if you are interested in SEO, but will not be interested in all content seo. Perhaps you will be ranked, included, down the right, K station these words are particularly interested. So the forum users are the same, sheep-raising industry users will be on the cost, profit, a year to earn how much money, a year to earn how much money, to distinguish between the words are more interested. So I usually send these articles in the mail, and the specific treatment of a certain kind of goat disease may only be used by a few people, have not encountered this problem or novice will basically not click. It is also important to note that your email is facing all beginners, those who have been working for several years or who think they are very bull are not your users, and do not have to spend too much time to attract these users in the early stages of the forum. So, what do these users want? The greatest feature of these users is the sense of honor, those who are willing to share you can take him to the forum as a solution, and then give a certain title, they will be happy.

Third, guide users to click the link

Mail usually contains 2-3 links for users to choose from, my approach is this: first to provide a good article, but not completely finished, to the final part of the content I will guide users to click the link to see the full text. Or to provide a very strong article, and then after the article to provide 1 related articles and a new article reading links, to the end I may also put a picture of the sheep I shot, of course, this picture must be a healthy and good sheep. The number of clicks on the mail is better than QQ space, can be compared with QQ group promotion, but QQ Mass, will be considered ads, mail is not so thought.

Summary: Mail marketing is mainly these, in the sheep industry, mail marketing role is relatively large, because no one has done before, or do the quality is very poor. The main thing I do is to send him what the user wants, and then by the way tell him there are more and better things in the forum. PS: My forum is to search for sheep, the domain name is Yangyangbbs's website.

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