Promotion Forum Promotion User Registration Series (vii)

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Front series one to series VI is the way to push the user into the Forum, series seven we use the integration strategy to reward the user registration. The advantage of using the integration strategy is to retain users who enter the forum, that is, to increase the registration rate.

From the daily background statistics can be seen every day into the Sheep Bar Forum of nearly 200 users, and new users occupy a large part, but why the number of registrations per day only 10-20? The reasons are mainly as follows:

(1) A group of users do not know how to register the forum, in the promotion process encountered such users do not know how to register or do not know how to verify the mailbox. What's more, sheep farmers are faced with peasant friends? Many of them do not use computers, let alone registered forums.

(2) Mobile phone user registration is not convenient, so there is no registration. In the QQ group can see more than half of the users are mobile landing. If the network speed is slow or not so necessary they will not spend time to register the forum.

(3) A group of relatively lazy users, think that registration is very troublesome, they just come to the forum to see, do not participate in.

(4) Users who disagree, this part of the user may not continue this information or have the right, so it is not necessary for them to register.

(5) In busy, temporarily no time to register the user

There may be other types of users that I have thought about for the time being. The last 3 users we need most to solve for this user, because the first thing you can do is to write the registration steps in detail in the forum, and you can't teach a potential registered user. In order to solve the three kinds of users of the registration requirements we need to give them a little stimulation, so that they think that registration can get something, the reward is integral.

(1) Set the integration level, my grade is from kindergarten to primary school until the doctor. The main basis for this division is that sheep farmers are mostly peasants, and most of them do not read a lot of books, usually to middle school or high school. So there is a certain interest in such points, if it is a knight, the spirit of the king of such a division may be they do not understand, of course, interest will be less.

(2) Bonus points. The advantage of bonus points is that you can give users active power in the forum, in the early stage of the forum development and visibility are very small users why are you active here? If there is a good reward mechanism then the user will find an active fulcrum. The Forum's active advantage is to create a forum hot atmosphere, then those who are wandering around in the surrounding users will be in the lively atmosphere of attraction. And when you see the registration and reply have points reward, why not?

(3) Create a threshold consumption points. Where there is no consumption points there is no incentive to gain points in the middle and later, just as there is no woman to spend and no man to earn. So be sure to set some things you need to buy, such as high-quality materials or pictures, which are the first thing users want to see, but there are points limit. The second is through the integration is relatively easy to achieve, users have the idea of buying. If the jump is out of reach at the moment users are hard to target.

Second, if you do not set the form of consumption points, the forum will appear inflation, currency value. Then the active user based on the integration will lose interest to give up the forum, the Forum is a living society, integral is the monetary system of this society.

(4) The integration activity is detailed and simple. Detailed refers to the activities of the introduction and procedures to be detailed, because many people do not know how to operate. Details of the operation can not only retain this group of users and can reflect the spirit of responsibility of the Forum managers. Simple refers to the rules of the activity to be as simple as possible, most of the text browsing the internet is a sweep of the past and did not seriously to see, if the activity rules up to dozens of or preferential packages have 5-6. User memory But how to do the next step of the active operation?

Summary: The forum's integration is the Forum Community's monetary system, in the early stage of the forum to give users the interest and enthusiasm to obtain money, this time is greater than lost. So this time the monetary system is set to reward more than consumption, and the user is the form of accumulating money constantly. This forum can be more active and attract more newcomers to register and participate in forum discussions. What about the medium and late stages of forum development?

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